Sisqó
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
545,078
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 14:42:58 UTC
Genres
Biography
In 1999, Sisqó embarked on a solo career with the release of his debut album, Unleash the Dragon, which featured the chart-topping hit "Thong Song." Known for his flamboyant style and distinctive silver hair, Sisqó's dynamic performances and genre-defining music have established him as an enduring figure in R&B and pop culture.
Sisqó is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, MEXICO, BRAZIL. The audience is male-leaning (54%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (621,442 avg views per post); Youtube builds the community layer. Affinity data highlights Live Nation, WNBA, Amazon Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 545,078 · Engagements 9,040 · Rate 1.7% Posts 1,140 · Views 682,292 · Avg Likes 8,324 · Avg Comments 647 · Avg Views 682,292 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 35% 35-44: 13% 13-17: 3% |
Largest: 25-34 (46%); next: 18-24 (35%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (41%) MEXICO (15%) BRAZIL (5%) UNITED KINGDOM (5%) FRANCE (4%) |
Top regions: UNITED STATES (41%), MEXICO (15%), BRAZIL (5%) |
| Platform Engagement | Instagram: 905 avg likes/post · Tiktok: 60,850 avg views/post · Youtube: 621,442 avg views/post | Best reach: Youtube 621,442 avg views; best engagement: Youtube 6,233 avg likes |
Top Brand Affinities
Live Nation
WNBA
Amazon Music
iHeartRadio Music Awards
FOX
Hennessy
Power Rangers
Pioneer
Pro Tools
American Airlines
Macy's
CNN
| Brand | Category | Score |
|---|---|---|
| Live Nation | 26.45 | |
| WNBA | 15.30 | |
| Amazon Music | 10.41 | |
| iHeartRadio Music Awards | 9.84 | |
| FOX | 8.86 | |
| Hennessy | 7.95 | |
| Power Rangers | 7.73 | |
| Pioneer | 7.24 | |
| Pro Tools | 7.21 | |
| American Airlines | 6.80 | |
| Macy's | 6.66 | |
| CNN | 6.51 | |
| FashionNova | 6.45 | |
| ESPN | 6.42 | |
| MTV | 6.39 | |
| Verizon | 6.38 | |
| ULTA Beauty | 6.12 | |
| Publix | 5.96 | |
| Los Angeles Lakers | 5.72 | |
| FedEx | 5.70 | |
| NBC | 5.64 | |
| Fenty beauty | 5.42 | |
| Kroger | 5.30 | |
| Chick-fil-A | 5.04 | |
| NFL | 4.74 | |
| NORDSTROM | 4.74 | |
| Margaritaville | 4.51 | |
| Coach | 4.47 | |
| Walmart | 4.47 | |
| Steve Madden | 4.46 | |
| Sega | 4.43 | |
| NBA | 4.41 | |
| Mortal Kombat | 4.25 | |
| Timberland | 4.19 | |
| Beats Electronics | 4.16 | |
| Sneakerhead | 4.07 | |
| SoundCloud | 3.96 | |
| Bethesda Softworks | 3.68 | |
| Christian Louboutin | 3.60 | |
| Versace | 3.56 | |
| Spotify Music | 3.55 | |
| OLD NAVY | 3.47 | |
| shein | 3.42 | |
| Cartoon Network | 3.35 | |
| Paramount Pictures | 3.11 | |
| Nickelodeon | 3.03 | |
| Columbia Pictures | 3.02 | |
| SheInside | 2.96 | |
| Target | 2.96 | |
| Dolce & Gabbana | 2.90 |
Official Profiles
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LoginArtist: Sisqó
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-17 03:15 UTC | Dru Hill, Sisqó, Joe | Rotterdam Ahoy | Rotterdam, Netherlands | |
| 2026-02-21 04:00 UTC | Dru Hill, Sisqó | State Theatre New Jersey | New Brunswick, United States | |
| 2026-02-22 23:00 UTC | Dru Hill, Sisqó, Montell Jordan, 702 | Santander Arena | Reading, United States |
