Sisqó Brand Affinity ranks highest Live Nation at 26.45% . Very Strong. Score DMDB 63.24% | Fanbase 46.67%

Sisqó — pop artist from US.

Sisqó, born Mark Althavean Andrews in Baltimore, Maryland, is a Grammy-nominated singer, songwriter, producer, and entertainer known for his contributions to…

Sisqó

Recognizable

Country: US | Gender: male | Artist ID: 11e81bca-f362-494a-a080-a0369fe50396

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Genres

pophip popr&b, funk & soulr&burban contemporarynew jack swingr&b/soulcontemporary r&bhip-hop & raphip hoppop raphip-hop/rap

Influential: 63.24% Fanbase: 46.67% Trending: 71.53%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 26.45% • Very Strong

As of 2025-09-10

545,078

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.24% | Fanbase 46.67% | Trending 71.53% | CAREER STAGE: MAINSTREAM

Biography

Sisqó, born Mark Althavean Andrews in Baltimore, Maryland, is a Grammy-nominated singer, songwriter, producer, and entertainer known for his contributions to late '90s and early 2000s R&B. Initially gaining prominence as the lead vocalist of the R&B group Dru Hill, Sisqó's hits like "In My Bed," "How Deep Is Your Love," and "We're Not Making Love No More" solidified the group's success in the genre.

In 1999, Sisqó embarked on a solo career with the release of his debut album, Unleash the Dragon, which featured the chart-topping hit "Thong Song." Known for his flamboyant style and distinctive silver hair, Sisqó's dynamic performances and genre-defining music have established him as an enduring figure in R&B and pop culture.

Report Date: 2025-09-10

Sisqó is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, MEXICO, BRAZIL. The audience is male-leaning (54%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (621,442 avg views per post); Youtube builds the community layer. Affinity data highlights Live Nation, WNBA, Amazon Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sisqó score 1.66% — Moderate bucket.

Brand: Live NationBrand: WNBABrand: Amazon Music

Followers:545,078

Engagements:9,040

Rate:1.7%

Posts:1,140

Avg Likes:8,324

Avg Comments:647

Avg Views:682,292

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 545,078 · Engagements 9,040 · Rate 1.7% Posts 1,140 · Views 682,292 · Avg Likes 8,324 · Avg Comments 647 · Avg Views 682,292	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 35% 35-44: 13% 13-17: 3%	Largest: 25-34 (46%); next: 18-24 (35%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (41%) MEXICO (15%) BRAZIL (5%) UNITED KINGDOM (5%) FRANCE (4%)	Top regions: UNITED STATES (41%), MEXICO (15%), BRAZIL (5%)
Platform Engagement	Instagram: 905 avg likes/post · Tiktok: 60,850 avg views/post · Youtube: 621,442 avg views/post	Best reach: Youtube 621,442 avg views; best engagement: Youtube 6,233 avg likes

Top Brand Affinities

Live Nation

Score: 26.45

WNBA

Score: 15.30

Amazon Music

Score: 10.41

iHeartRadio Music Awards

Score: 9.84

FOX

Score: 8.86

Hennessy

Score: 7.95

Power Rangers

Score: 7.73

Pioneer

Score: 7.24

Pro Tools

Score: 7.21

American Airlines

Score: 6.80

Macy's

Score: 6.66

CNN

Score: 6.51

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Top Brand Affinities

Brand	Category	Score
Live Nation		26.45
WNBA		15.30
Amazon Music		10.41
iHeartRadio Music Awards		9.84
FOX		8.86
Hennessy		7.95
Power Rangers		7.73
Pioneer		7.24
Pro Tools		7.21
American Airlines		6.80
Macy's		6.66
CNN		6.51
FashionNova		6.45
ESPN		6.42
MTV		6.39
Verizon		6.38
ULTA Beauty		6.12
Publix		5.96
Los Angeles Lakers		5.72
FedEx		5.70
NBC		5.64
Fenty beauty		5.42
Kroger		5.30
Chick-fil-A		5.04
NFL		4.74
NORDSTROM		4.74
Margaritaville		4.51
Coach		4.47
Walmart		4.47
Steve Madden		4.46
Sega		4.43
NBA		4.41
Mortal Kombat		4.25
Timberland		4.19
Beats Electronics		4.16
Sneakerhead		4.07
SoundCloud		3.96
Bethesda Softworks		3.68
Christian Louboutin		3.60
Versace		3.56
Spotify Music		3.55
OLD NAVY		3.47
shein		3.42
Cartoon Network		3.35
Paramount Pictures		3.11
Nickelodeon		3.03
Columbia Pictures		3.02
SheInside		2.96
Target		2.96
Dolce & Gabbana		2.90