Sir Sly

Sir Sly — pop artist from US.

Sir Sly is a Los Angeles-based trio known for their atmospheric and hooky electronic-pop sound. They achieved success with their debut album You Haunt Me in…

Influence: 60.63% Fanbase: 44.94% Trending: 68.48% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 37.86% • Very Strong

As of 2025-09-09

166,276

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:39:48 UTC

Genres

popindie poptimismindie popshimmer popindietronicala indierockmodern rockrockalternativeindie rockmodern alternative rockalternativeelectronicelectropop

Biography

Sir Sly is a Los Angeles-based trio known for their atmospheric and hooky electronic-pop sound. They achieved success with their debut album You Haunt Me in 2014, which landed in the Top Ten of Billboard's Alternative Albums chart. The band continued to gain attention with their 2017 release, Don't Worry, Honey, featuring the hit single "High" and contributing tracks to popular TV shows like 13 Reasons Why and Riverdale. Their third album, The Rise & Fall of Loverboy, was released in 2021.

Formed in 2012, Sir Sly consists of vocalist Landon Jacobs, bassist/instrumentalist Jason Suwito, and drummer/instrumentalist Hayden Coplen. Their debut album You Haunt Me, propelled by singles "Ghost" and "Gold," peaked at number 14 on the Billboard Alternative Albums chart. The band's follow-up, Don't Worry, Honey, released in 2017, included the popular single "High" and saw further success with "&Run." Their musical contributions to various TV shows and consistent releases have solidified their position in the alternative music scene.

Top Brand Affinities

Report Date: 2025-09-09

Sir Sly reliably reaches 18-24 & 25-34 audiences in UNITED STATES, CANADA, BRAZIL. The base is male-leaning (52%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (38,718 avg views per post); Instagram layers on depth and replies. The audience sits near Live Nation, Arctic Fox hair Color, MOOG, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sir Sly score 1.14% — Moderate bucket.

Brand: Live NationBrand: Arctic Fox hair ColorBrand: MOOG

Followers:166,276

Engagements:1,903

Rate:1.1%

Posts:330

Avg Likes:1,857

Avg Comments:82

Avg Views:40,869

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 166,276 · Engagements 1,903 · Rate 1.1% Posts 330 · Views 40,869 · Avg Likes 1,857 · Avg Comments 82 · Avg Views 40,869	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 33% 35-44: 9% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (33%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (48%) CANADA (6%) BRAZIL (6%) MEXICO (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (48%), CANADA (6%), BRAZIL (6%)
Platform Engagement	Instagram: 1,168 avg likes/post · Tiktok: 2,151 avg views/post · Youtube: 38,718 avg views/post	Best reach: Youtube 38,718 avg views; best engagement: Instagram 1,168 avg likes

Top Brand Affinities

Live Nation

Score: 37.86

Arctic Fox hair Color

Score: 21.84

MOOG

Score: 15.18

Lollapalooza

Score: 12.85

Coachella

Score: 8.74

Glossier

Score: 8.57

Ableton

Score: 8.48

Hot Topic

Score: 8.48

Pro Tools

Score: 7.89

Taco Bell

Score: 7.55

Amazon Music

Score: 7.47

iHeartRadio Music Awards

Score: 7.46

Brand	Category	Score
Live Nation		37.86
Arctic Fox hair Color		21.84
MOOG		15.18
Lollapalooza		12.85
Coachella		8.74
Glossier		8.57
Ableton		8.48
Hot Topic		8.48
Pro Tools		7.89
Taco Bell		7.55
Amazon Music		7.47
iHeartRadio Music Awards		7.46
Verizon		7.16
Pacific Northwest Wonderland		6.14
Free People		6.06
Urban Outfitters		5.49
Bud Light		5.11
Coors		4.85
Dr. Martens		4.80
Margaritaville		4.79
Spotify Music		4.79
Anthropologie		4.77
NORDSTROM		4.57
Kroger		4.54
Busch		4.42
Showtime		4.41
Paramount Pictures		4.29
Chick-fil-A		4.26
Amway		4.24
American Eagle		4.15
Target		4.11
OLD NAVY		3.67
SoundCloud		3.66
Kodak		3.65
Oculus		3.50
ESPN		3.41
Chrysler		3.37
NHL		3.28
MTV		3.23
Budweiser		3.23
PetSmart		3.21
Columbia Pictures		3.16
Comedy Central		3.12
Walmart		3.03
Nickelodeon		2.99
Prismacolor		2.95
Polaroid		2.94
Airbnb		2.87
Carhartt		2.84
Tinder		2.79