Sir Mix-A-Lot Brand Affinity ranks highest Vorsteiner at 68.23% . Very Strong. Score DMDB 63.02% | Fanbase 50.22%

Sir Mix-A-Lot — hip-hop & rap artist from US.

Sir Mix-A-Lot, born Anthony Ray on August 12, 1963 in Seattle, emerged as a prominent figure in hip-hop with his platinum-selling album "Swass" in 1988.…

Sir Mix-A-Lot

Recognizable

Country: US | Gender: male | Artist ID: 11e83fdf-b9ef-472e-9875-aa1c026db3d8

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Genres

hip-hop & raphip hoprapgangster raphip-hop/raphip houseold school hip hopcontemporary hip hop

Influential: 63.02% Fanbase: 50.22% Trending: 69.42%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Vorsteiner • 68.23% • Very Strong

As of 2025-09-10

364,719

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.02% | Fanbase 50.22% | Trending 69.42% | CAREER STAGE: MAINSTREAM

Biography

Sir Mix-A-Lot, born Anthony Ray on August 12, 1963 in Seattle, emerged as a prominent figure in hip-hop with his platinum-selling album "Swass" in 1988. Despite his initial success, he gained widespread recognition with the hit single "Baby Got Back" in 1992, which sparked cultural debates and earned him a Grammy for Best Rap Solo Performance. Mix-A-Lot's subsequent albums, including "Seminar" and "Chief Boot Knocka," catered to his danceable, bass-heavy style but failed to replicate the success of his breakout hit.

Following his departure from Nastymix, Sir Mix-A-Lot signed with Def American and continued to release music, exploring rap-rock collaborations and maintaining his distinctive sound. Despite facing challenges in the music industry, he remained active, releasing albums like "Return of the Bumpasaurus" and "Daddy's Home" in the early 2000s. Mix-A-Lot's career exemplifies his DIY approach to music and his ability to navigate the evolving landscape of hip-hop and popular culture.

Report Date: 2025-09-10

Sir Mix-A-Lot converts attention from 25-34 & 18-24 audiences across UNITED STATES, CANADA, UNITED KINGDOM. Audience shape is heavily male (58%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 12,214 avg views per post, with supportive conversation on Youtube. Shared audience with Vorsteiner, Koenigsegg, Pacific Northwest Wonderland underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sir Mix-A-Lot score 0.33% — Low bucket.

Brand: VorsteinerBrand: KoenigseggBrand: Pacific Northwest Wonderland

Followers:364,719

Engagements:1,202

Rate:0.3%

Posts:354

Avg Likes:1,070

Avg Comments:147

Avg Views:12,214

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 364,719 · Engagements 1,202 · Rate 0.3% Posts 354 · Views 12,214 · Avg Likes 1,070 · Avg Comments 147 · Avg Views 12,214	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 30% 35-44: 22% 45-64: 10%	Largest: 25-34 (34%); next: 18-24 (30%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (72%) CANADA (4%) UNITED KINGDOM (3%) BRAZIL (3%) GERMANY (2%)	Top regions: UNITED STATES (72%), CANADA (4%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 490 avg likes/post · Youtube: 12,214 avg views/post	Best reach: Youtube 12,214 avg views; best engagement: Youtube 580 avg likes

Top Brand Affinities

Vorsteiner

Score: 68.23

Koenigsegg

Score: 31.15

Pacific Northwest Wonderland

Score: 28.29

Corvette

Score: 26.96

Pininfarina

Score: 25.10

Live Nation

Score: 23.66

Koenigsegg Automotive AB

Score: 21.48

T-Mobile

Score: 19.59

Pagani

Score: 19.31

Buick

Score: 18.58

VOSSEN WHEELS

Score: 18.02

Akai

Score: 16.77

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Top Brand Affinities

Brand	Category	Score
Vorsteiner		68.23
Koenigsegg		31.15
Pacific Northwest Wonderland		28.29
Corvette		26.96
Pininfarina		25.10
Live Nation		23.66
Koenigsegg Automotive AB		21.48
T-Mobile		19.59
Pagani		19.31
Buick		18.58
VOSSEN WHEELS		18.02
Akai		16.77
Tagaz		14.78
Hoonigan		14.76
Crown Royal		13.77
Hennessey		13.62
Rotiform		13.49
Acura		12.96
Aston Martin		12.74
Amazon Music		12.70
Pontiac		12.64
Mixcloud		12.18
Barstool Sports		11.29
Top Gear		10.44
ESPN		10.20
Diablo		9.71
McLaren		9.54
NFL		8.75
Datsun		8.72
Tesla		8.61
iHeartRadio Music Awards		8.53
FOX		8.50
NORDSTROM		8.43
Cadillac		8.42
Pro Tools		8.40
Rolls-Royce		8.39
GMC		8.19
Smart		8.19
Paramount Pictures		7.91
Lincoln		7.73
Maserati		7.61
Haima		7.47
Bonneville		7.20
Hummer		7.19
Delta		7.09
BBS		7.00
Dodge		6.90
NBC		6.83
DeLorean Motor Company		6.75
Bud Light		6.73