Sino Msolo

Sino Msolo — electronic artist from ZA.

Sino Msolo, a talented singer/songwriter from Flagstaff, Eastern Cape, South Africa, is known for his soulful amapiano and Afro-pop music. In 2021, Sino Msolo…

Influence: 52.48% Fanbase: 24.30% Trending: 66.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 486.25% • Very Strong

As of 2025-09-08

738,366

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:12 UTC

Genres

electronicdancesouth african houseothersworldwide

Biography

Sino Msolo, a talented singer/songwriter from Flagstaff, Eastern Cape, South Africa, is known for his soulful amapiano and Afro-pop music.

In 2021, Sino Msolo gained recognition in the amapiano genre with his feature on De Mthunda's hit single "Jola," leading to subsequent collaborations on popular tracks like Uncle Waffles' "Tanzania" and Mas Music's "Masithokoze." He has also contributed to soundtracks including "Black Panther 2," showcasing his versatility and skill as a rising star in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Sino Msolo cuts through with 18-24 & 25-34 audiences and consistency across SOUTH AFRICA, UNITED STATES, ZIMBABWE. A heavily male (76%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 42,400 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Standard Bank, Woolworths, Mixcloud, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sino Msolo score 1.60% — Moderate bucket.

Brand: Standard BankBrand: WoolworthsBrand: Mixcloud

Followers:738,366

Engagements:11,786

Rate:1.6%

Posts:565

Avg Likes:11,344

Avg Comments:124

Avg Views:52,115

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 738,366 · Engagements 11,786 · Rate 1.6% Posts 565 · Views 52,115 · Avg Likes 11,344 · Avg Comments 124 · Avg Views 52,115	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 41% 35-44: 7% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (41%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	SOUTH AFRICA (77%) UNITED STATES (5%) ZIMBABWE (4%) BRAZIL (4%) BOTSWANA (3%)	Top regions: SOUTH AFRICA (77%), UNITED STATES (5%), ZIMBABWE (4%)
Platform Engagement	Instagram: 5,084 avg likes/post · Tiktok: 42,400 avg views/post · Youtube: 9,715 avg views/post	Best reach: Tiktok 42,400 avg views; best engagement: Tiktok 5,989 avg likes

Top Brand Affinities

Standard Bank

Score: 486.25

Woolworths

Score: 82.17

Mixcloud

Score: 19.82

Ellesse

Score: 18.66

Chantelle

Score: 16.15

Kappa

Score: 15.63

Champion

Score: 11.52

Pioneer

Score: 10.95

shein

Score: 9.88

Dove

Score: 9.73

Ted Baker

Score: 9.47

Moët & Chandon

Score: 9.40

Brand	Category	Score
Standard Bank		486.25
Woolworths		82.17
Mixcloud		19.82
Ellesse		18.66
Chantelle		16.15
Kappa		15.63
Champion		11.52
Pioneer		10.95
shein		9.88
Dove		9.73
Ted Baker		9.47
Moët & Chandon		9.40
Nivea		8.75
Colgate		8.23
SheInside		8.03
Jagermeister		7.48
H&M		7.33
FOREX		6.78
Herbalife		5.63
Amstel		5.49
SoundCloud		5.05
Hennessy		5.00
Huawei		5.00
Garnier		4.25
Steve Madden		4.21
Estee Lauder		4.17
Emporium		4.11
The North Face		4.06
Spotify Music		3.69
Zara		3.58
Daniel Wellington		3.31
Timberland		3.30
Versace		3.04
Fila		2.99
Puma		2.95
Fenty beauty		2.75
Revlon		2.60
Red Bull		2.58
Sunnies Studios		2.37
Carhartt		2.35
MTV		2.28
Maybelline		2.22
Vogue		2.13
FashionNova		2.11
Nike		2.02
Dr. Martens		2.00
Heineken		2.00
Pantone Inc		1.99
Vans		1.98
L'Oréal Paris		1.93