SINCE
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
129,323
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:35:01 UTC
Genres
Biography
SINCE cuts through with 18-24 & 25-34 audiences and consistency across SOUTH KOREA, UNITED STATES, CHINA. A heavily male (65%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,213 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Adidas Y-3, GENTLE MONSTER, Stone Island, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 129,323 · Engagements 5,643 · Rate 4.4% Posts 141 · Views 2,213 · Avg Likes 5,639 · Avg Comments 65 · Avg Views 2,213 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 30% 13-17: 8% 35-44: 4% |
Largest: 18-24 (57%); next: 25-34 (30%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
SOUTH KOREA (47%) UNITED STATES (11%) CHINA (8%) THAILAND (6%) VIETNAM (4%) |
Top regions: SOUTH KOREA (47%), UNITED STATES (11%), CHINA (8%) |
| Platform Engagement | Instagram: 5,584 avg likes/post · Youtube: 2,213 avg views/post | Best reach: Youtube 2,213 avg views; best engagement: Instagram 5,584 avg likes |
Top Brand Affinities
Adidas Y-3
GENTLE MONSTER
Stone Island
Casetify
Arc'teryx
Stüssy
Maison Margiela
Acne Studios
Carhartt
Vivienne Westwood
Shake Shack
Ableton
| Brand | Category | Score |
|---|---|---|
| Adidas Y-3 | 27.62 | |
| GENTLE MONSTER | 23.04 | |
| Stone Island | 17.76 | |
| Casetify | 17.57 | |
| Arc'teryx | 15.40 | |
| Stüssy | 14.02 | |
| Maison Margiela | 11.58 | |
| Acne Studios | 9.72 | |
| Carhartt | 7.00 | |
| Vivienne Westwood | 6.99 | |
| Shake Shack | 6.08 | |
| Ableton | 5.49 | |
| Supreme | 5.12 | |
| Loewe | 4.45 | |
| New Balance | 4.00 | |
| Summit Entertainment | 3.98 | |
| Hyundai | 3.94 | |
| Kia Motors | 3.58 | |
| LG Group | 3.56 | |
| Dr. Martens | 3.53 | |
| Kodak | 3.47 | |
| Converse | 3.10 | |
| Timberland | 3.05 | |
| Gundam | 3.02 | |
| Balenciaga | 2.84 | |
| Vans | 2.78 | |
| Polo Ralph Lauren | 2.76 | |
| UNIQLO | 2.75 | |
| Nike | 2.75 | |
| SoundCloud | 2.63 | |
| Fujifilm | 2.35 | |
| Bershka | 2.29 | |
| ASICS | 2.27 | |
| The North Face | 2.27 | |
| KENZO | 2.25 | |
| Fila | 2.22 | |
| NBA | 2.18 | |
| Yves Saint Laurent | 2.08 | |
| League of Legends | 2.06 | |
| Gucci | 2.01 | |
| Versace | 1.88 | |
| Fendi | 1.77 | |
| Christian Dior | 1.69 | |
| Forever 21 | 1.66 | |
| IKEA | 1.61 | |
| H&M | 1.56 | |
| Pokemon Go | 1.51 | |
| Burberry | 1.50 | |
| Louis Vuitton | 1.48 | |
| Prada | 1.48 |
Official Profiles
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LoginArtist: SINCE
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
