Sinach

Sinach — pop artist from NG.

For over 25 years, SINACH has captivated audiences worldwide as a worship leader and recording artist, headlining her Sinach Live in Concerts across more than…

Influence: 65.62% Fanbase: 62.46% Trending: 67.21% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Smite • 18.26% • Very Strong

As of 2025-09-09

4,151,576

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:07:13 UTC

Genres

popzambian popspiritualsnaija worshipchristianchristian music

Biography

For over 25 years, SINACH has captivated audiences worldwide as a worship leader and recording artist, headlining her Sinach Live in Concerts across more than 50 countries and 65 cities in recent years. With over 2 billion watch time and a massive online following, SINACH's music, particularly her hit song "WayMaker," has garnered over 397 million views and made her the most streamed Gospel artist from Africa.

Inducted into the Bethlehem Hall of Fame and recognized globally for her impactful music, SINACH's influence extends beyond borders with a dedicated following across over 100 countries. She has received numerous awards and accolades, solidifying her position as one of the most influential and reputable figures in the music industry and beyond.

Top Brand Affinities

Report Date: 2025-09-09

Sinach commands interest from 25-34 & 18-24 audiences in TOGO, UNITED STATES, BRAZIL. With a heavily female (56%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (8,330 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Smite, Airtel, Rapha points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sinach score 0.05% — Low bucket.

Brand: SmiteBrand: AirtelBrand: Rapha

Followers:4,151,576

Engagements:2,122

Rate:0.1%

Posts:7,775

Avg Likes:2,106

Avg Comments:60

Avg Views:8,571

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,151,576 · Engagements 2,122 · Rate 0.1% Posts 7,775 · Views 8,571 · Avg Likes 2,106 · Avg Comments 60 · Avg Views 8,571	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 31% 35-44: 15% 45-64: 5%	Largest: 25-34 (46%); next: 18-24 (31%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	TOGO (37%) UNITED STATES (25%) BRAZIL (8%) KENYA (8%) NIGERIA (7%)	Top regions: TOGO (37%), UNITED STATES (25%), BRAZIL (8%)
Platform Engagement	Instagram: 1,652 avg likes/post · Tiktok: 241 avg views/post · Youtube: 8,330 avg views/post	Best reach: Youtube 8,330 avg views; best engagement: Instagram 1,652 avg likes

Top Brand Affinities

Smite

Score: 18.26

Airtel

Score: 17.77

Rapha

Score: 10.38

CNN

Score: 7.97

Woolworths

Score: 7.33

Paramount Pictures

Score: 3.46

NBC

Score: 2.79

ASOS

Score: 2.78

Oriflame

Score: 2.69

BBC

Score: 2.60

FashionNova

Score: 2.51

FOREX

Score: 2.17

Brand	Category	Score
Smite		18.26
Airtel		17.77
Rapha		10.38
CNN		7.97
Woolworths		7.33
Paramount Pictures		3.46
NBC		2.79
ASOS		2.78
Oriflame		2.69
BBC		2.60
FashionNova		2.51
FOREX		2.17
shein		2.16
SheInside		1.76
Fenty beauty		1.74
Lexus		1.73
Showtime		1.44
musical.ly		1.28
Vogue		1.24
Amazon		1.23
Microsoft		1.19
Spotify Music		1.18
Rolex		1.17
Bentley		1.09
Guess		1.01
Lamborghini		0.95
Airbnb		0.95
The Olympic Games		0.90
Adobe		0.88
Paypal		0.88
SoundCloud		0.85
Gucci		0.81
H&M		0.78
NBA		0.76
Christian Dior		0.71
Zara		0.71
FIFA		0.70
WWE		0.67
Beats Electronics		0.66
Toyota		0.66
Coca-Cola		0.63
Louis Vuitton		0.62
Google		0.58
MAC Cosmetics		0.58
Marvel Entertainment		0.57
Mercedes-Benz		0.53
Walmart		0.51
Travelgram		0.49
Canon		0.47
Yamaha		0.47