Simply Red Brand Affinity ranks highest Movistar at 10.58% . Very Strong. Score DMDB 74.99% | Fanbase 59.56%

Simply Red — pop artist from GB.

Simply Red, a British soul and pop band formed by Mick Hucknall in 1985 in Manchester, has achieved significant success and longevity in the music industry.…

Simply Red

Superstar

Country: GB | Artist ID: 11e81bc8-e2ec-e3e2-a60c-a0369fe50396

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Genres

poppopnew romanticnew wave popsophisti-popmainstream popr&b, funk & soulbritish soulsoulrocknew wavesoft rockmellow gold

Influential: 74.99% Fanbase: 59.56% Trending: 82.71%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 10.58% • Very Strong

As of 2025-09-10

2,971,485

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 74.99% | Fanbase 59.56% | Trending 82.71% | CAREER STAGE: SUPERSTAR

Biography

Simply Red, a British soul and pop band formed by Mick Hucknall in 1985 in Manchester, has achieved significant success and longevity in the music industry. With over 60 million albums sold worldwide, five UK #1 albums, and a strong digital presence with 1.8 billion streams and over 1 million YouTube subscribers, Simply Red remains one of the UK's most successful bands. Their 1991 album "Stars" was a best-seller in Britain and Europe for two consecutive years, and every studio album, including their latest release 'Time' in 2023, has reached the UK Top Ten.

Throughout their career, Simply Red has garnered 13 Brit Award nominations and secured 3 wins, with their debut album 'Picture Book' receiving critical acclaim. The band has been nominated for 3 Grammy Awards and continues to sell out tours worldwide, showcasing Mick Hucknall's renowned vocal abilities. With a reputation for high-quality live performances, Simply Red has solidified their status as one of the leading bands in contemporary music.

Report Date: 2025-09-10

Simply Red speaks to 25-34 & 35-44 audiences with measurable traction in BRAZIL, UNITED STATES, SOUTH AFRICA. Composition is heavily male (59%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (152,000 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Movistar, Amazon Music, Arezzo, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Simply Red score 0.81% — Low bucket.

Brand: MovistarBrand: Amazon MusicBrand: Arezzo

Followers:2,971,485

Engagements:24,137

Rate:0.8%

Posts:1,884

Avg Likes:22,645

Avg Comments:622

Avg Views:197,800

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,971,485 · Engagements 24,137 · Rate 0.8% Posts 1,884 · Views 197,800 · Avg Likes 22,645 · Avg Comments 622 · Avg Views 197,800	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 35-44: 26% 45-64: 22% 18-24: 17%	Largest: 25-34 (32%); next: 35-44 (26%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	BRAZIL (28%) UNITED STATES (19%) SOUTH AFRICA (6%) ITALY (6%) ARGENTINA (4%)	Top regions: BRAZIL (28%), UNITED STATES (19%), SOUTH AFRICA (6%)
Platform Engagement	Instagram: 10,771 avg likes/post · Tiktok: 152,000 avg views/post · Youtube: 45,800 avg views/post	Best reach: Tiktok 152,000 avg views; best engagement: Instagram 10,771 avg likes

Top Brand Affinities

Movistar

Score: 10.58

Amazon Music

Score: 7.79

Arezzo

Score: 5.45

MTV

Score: 4.46

Nespresso

Score: 4.21

Jimmy Choo

Score: 4.12

NBC

Score: 3.86

Lollapalooza

Score: 3.52

Leica

Score: 3.23

Alfa Romeo

Score: 3.04

Snoopy And The Peanuts Gang

Score: 2.80

Columbia Pictures

Score: 2.79

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Top Brand Affinities

Brand	Category	Score
Movistar		10.58
Amazon Music		7.79
Arezzo		5.45
MTV		4.46
Nespresso		4.21
Jimmy Choo		4.12
NBC		3.86
Lollapalooza		3.52
Leica		3.23
Alfa Romeo		3.04
Snoopy And The Peanuts Gang		2.80
Columbia Pictures		2.79
Aperol		2.78
BBC		2.77
TOM FORD		2.73
Guinness		2.66
Baileys		2.54
Cafecito		2.41
Boeing		2.35
Spotify Music		2.28
Citroen		2.27
Jaguar		2.24
Heineken		2.22
Paramount Pictures		2.21
Fiat		2.20
Christian Louboutin		2.20
Yves Saint Laurent		2.07
Kodak		2.06
Jack Daniels		1.99
Lush		1.97
Land Rover		1.95
Vogue		1.94
Dolce & Gabbana		1.94
Harley-Davidson		1.92
Pizza Lover		1.90
Peugeot		1.89
GIVENCHY		1.85
Pixar		1.75
Maserati		1.71
Armani		1.68
Warner Bros		1.68
Star Wars		1.64
Ferrero		1.62
Ferrari		1.62
Renault		1.61
Universal		1.60
Beats Electronics		1.57
Transformers		1.56
Tesla Motors		1.55
Chrysler		1.54