Simple Plan Brand Affinity ranks highest Hot Topic at 8.76% . Very Strong. Score DMDB 64.90% | Fanbase 69.00%

Simple Plan — pop artist from CA.

Formed in Montreal in 1999, Simple Plan rose to fame in the new millennium and became a prominent figure in pop culture. With 10 million albums sold worldwide…

Simple Plan

Recognizable

Country: CA | Gender: male | Artist ID: 11e81bbc-ea9e-8d54-8495-a0369fe50396

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Genres

poppopindie poprockcanadian rockpop rockpunkpop punkcanadian punkcanadian pop punk

Influential: 64.90% Fanbase: 69.00% Trending: 62.85%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 8.76% • Very Strong

As of 2025-09-10

5,777,280

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 64.90% | Fanbase 69.00% | Trending 62.85% | CAREER STAGE: MAINSTREAM

Biography

Formed in Montreal in 1999, Simple Plan rose to fame in the new millennium and became a prominent figure in pop culture. With 10 million albums sold worldwide and multiple Juno Awards, the band has left a lasting impact on the music industry. They are known for hits like "The Antidote," "Ruin My Life," and "Iconic," and have recently gained attention for their #ImJustAKid TikTok challenge, which has garnered over 3.4 million videos from various celebrities.

The band's latest album, "Harder Than It Looks," marks their first self-released project and showcases a blend of their signature sound with new elements. Drummer Chuck Comeau, vocalist Pierre Bouvier, and guitarists Sébastien Lefebvre and Jeff Stinco continue to evolve while staying true to their roots. Bouvier reflects on the band's journey, emphasizing the challenges of maintaining relevance in the industry and the importance of embracing their unique sound.

Report Date: 2025-09-10

Simple Plan builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, INDONESIA. With a male-leaning (52%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (83,450 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Hot Topic, Volcom, Snoopy And The Peanuts Gang point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Simple Plan score 0.40% — Low bucket.

Brand: Hot TopicBrand: VolcomBrand: Snoopy And The Peanuts Gang

Followers:5,777,280

Engagements:22,955

Rate:0.4%

Posts:4,503

Avg Likes:22,101

Avg Comments:431

Avg Views:98,080

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,777,280 · Engagements 22,955 · Rate 0.4% Posts 4,503 · Views 98,080 · Avg Likes 22,101 · Avg Comments 431 · Avg Views 98,080	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 29% 13-17: 6% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (29%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (13%) BRAZIL (11%) INDONESIA (11%) PHILIPPINES (9%) MEXICO (4%)	Top regions: UNITED STATES (13%), BRAZIL (11%), INDONESIA (11%)
Platform Engagement	Instagram: 11,479 avg likes/post · Tiktok: 83,450 avg views/post · Youtube: 14,630 avg views/post	Best reach: Tiktok 83,450 avg views; best engagement: Instagram 11,479 avg likes

Top Brand Affinities

Hot Topic

Score: 8.76

Volcom

Score: 5.78

Snoopy And The Peanuts Gang

Score: 4.67

Kmart

Score: 4.63

Lollapalooza

Score: 4.51

Bandai Namco

Score: 4.48

Movistar

Score: 4.46

Gundam

Score: 4.44

Holden

Score: 3.82

Vans

Score: 3.37

NHL

Score: 3.34

Columbia Pictures

Score: 3.09

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Top Brand Affinities

Brand	Category	Score
Hot Topic		8.76
Volcom		5.78
Snoopy And The Peanuts Gang		4.67
Kmart		4.63
Lollapalooza		4.51
Bandai Namco		4.48
Movistar		4.46
Gundam		4.44
Holden		3.82
Vans		3.37
NHL		3.34
Columbia Pictures		3.09
AMC		2.97
MTV		2.95
Dr. Martens		2.87
UNIQLO		2.84
Universal		2.80
Budweiser		2.75
Showtime		2.71
Pokemon Go		2.70
Converse		2.53
Star Wars		2.48
Tiffany		2.43
Lush		2.36
Spotify Music		2.35
Monster Beverage		2.34
Jack Daniels		2.30
BBC		2.28
Urban Decay Cosmetics		2.23
Polaroid		2.22
Nickelodeon		2.22
Nintendo		2.20
Transformers		2.19
Sunnies Studios		2.17
The North Face		2.16
Pepsi		2.12
Geocaching		2.10
Warner Bros		2.06
Marvel Entertainment		2.06
Primark		2.06
Pixar		2.06
DC Entertainment		2.02
Pokemon		1.92
Sephora		1.88
Tomorrowland		1.88
HBO		1.86
Too Faced Cosmetics		1.85
WWE		1.84
Marvel		1.79
Lego		1.78