Simple Minds

Simple Minds — pop artist from GB.

Simple Minds, a British band, have achieved success with six No.1 albums in the UK and topped charts in various other countries. Over their 40-year career, the…

Influence: 69.99% Fanbase: 60.10% Trending: 74.94% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 23.61% • Very Strong

As of 2025-09-26

833,679

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:46:56 UTC

Genres

popnew romanticnew wave popsynthpoprockrockart rocknew wavesoft rockmellow golddance rockpop rockeuropeanscottish new wave

Biography

Simple Minds, a British band, have achieved success with six No.1 albums in the UK and topped charts in various other countries. Over their 40-year career, the band has explored a range of musical styles while maintaining their quintessential Simple Minds sound.

With hits like "Don't You (Forget About Me)" and "Belfast Child," Simple Minds have sold over 60 million records and seen multiple albums reach No.1 in the UK. Known for their rousing choruses and atmospheric sound, the band has performed at major events such as Live Aid and dedicated shows to Nelson Mandela.

Top Brand Affinities

Report Date: 2025-09-26

Simple Minds is already in the conversation with 25-34 & 35-44 audiences in BRAZIL, UNITED STATES, UNITED KINGDOM. The audience is heavily male (66%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (21,100 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Live Nation, Lancia, MOOG points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Simple Minds score 0.56% — Low bucket.

Brand: Live NationBrand: LanciaBrand: MOOG

Followers:833,679

Engagements:4,637

Rate:0.6%

Posts:1,969

Avg Likes:4,380

Avg Comments:176

Avg Views:40,385

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 833,679 · Engagements 4,637 · Rate 0.6% Posts 1,969 · Views 40,385 · Avg Likes 4,380 · Avg Comments 176 · Avg Views 40,385	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 35-44: 28% 18-24: 20% 45-64: 20%	Largest: 25-34 (30%); next: 35-44 (28%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	BRAZIL (21%) UNITED STATES (21%) UNITED KINGDOM (8%) ITALY (7%) ARGENTINA (4%)	Top regions: BRAZIL (21%), UNITED STATES (21%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 2,129 avg likes/post · Tiktok: 21,100 avg views/post · Youtube: 19,285 avg views/post	Best reach: Tiktok 21,100 avg views; best engagement: Instagram 2,129 avg likes

Top Brand Affinities

Live Nation

Score: 23.61

Lancia

Score: 17.27

MOOG

Score: 14.78

Superga

Score: 9.87

Ryanair

Score: 7.78

Amazon Music

Score: 7.64

Alfa Romeo

Score: 7.54

Tate Modern

Score: 7.46

DeLorean Motor Company

Score: 7.38

Efteling

Score: 7.02

Amstel

Score: 6.55

Columbia Pictures

Score: 6.09

Brand	Category	Score
Live Nation		23.61
Lancia		17.27
MOOG		14.78
Superga		9.87
Ryanair		7.78
Amazon Music		7.64
Alfa Romeo		7.54
Tate Modern		7.46
DeLorean Motor Company		7.38
Efteling		7.02
Amstel		6.55
Columbia Pictures		6.09
MTV		5.77
Vivienne Westwood		5.15
Arezzo		5.00
Warner Bros		4.93
Campari		4.75
NBC		4.62
Movistar		4.27
BBC		4.18
Lollapalooza		3.90
Paramount Pictures		3.65
Pfizer		3.59
Spotify Music		3.45
Montblanc		3.23
Martini		3.20
Guinness		3.17
Snoopy And The Peanuts Gang		3.08
Citroen		3.03
Leica		2.96
Maserati		2.93
Star Wars		2.75
Emporium		2.66
Pizza Lover		2.66
Boeing		2.51
Aston Martin		2.46
Volvo		2.44
Tesco		2.40
Baileys		2.38
Fiat		2.38
Pepsi		2.37
NHL		2.35
Dolce & Gabbana		2.28
Dr. Martens		2.28
Philips		2.27
Budweiser		2.23
Jack Daniels		2.19
Garnier		2.18
McLaren		2.15
Ferrari		2.14