Simone & Simaria Brand Affinity ranks highest Rommanel at 31.06% . Very Strong. Score DMDB 62.57% | Fanbase 65.83%

Simone & Simaria — pop artist from BR.

Simone & Simaria released "Rapariga," the first track from their DVD "Bar das Coleguinhas 2," recorded at Villa Country in São Paulo. Following the success of…

Simone & Simaria

Recognizable

Country: BR | Gender: female | Artist ID: 11e81bbf-9efd-d366-a892-a0369fe50396

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Genres

poppop nacionalsertanejo popasian popr&b, funk & soulfunk cariocalatinsertanejosertanejo universitarioforró

Influential: 62.57% Fanbase: 65.83% Trending: 60.93%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Rommanel • 31.06% • Very Strong

As of 2025-09-10

32,323,790

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 62.57% | Fanbase 65.83% | Trending 60.93% | CAREER STAGE: MAINSTREAM

Biography

Simone & Simaria released "Rapariga," the first track from their DVD "Bar das Coleguinhas 2," recorded at Villa Country in São Paulo. Following the success of their previous project in 2014, the sisters continue the series with this new intimate recording, marking a significant moment in their careers.

Seven years after the impactful "Bar das Coleguinhas" DVD, Simone & Simaria revisit the concept with "Bar das Coleguinhas 2," featuring "Rapariga" as the lead single. Recorded in February 2020 at Villa Country, the duo's fourth DVD showcases special guests and a mix of heartfelt songs. With a vast social media following and millions of views on platforms like YouTube and Spotify, the sisters' latest release is a continuation of their widespread popularity.

Report Date: 2025-09-10

Simone & Simaria draws 18-24 & 25-34 audiences and holds attention in BRAZIL, PORTUGAL, UNITED STATES. The skew is heavily female (63%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 1,006,174 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Rommanel, Lojas Renner, Ambev makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Simone & Simaria score 0.23% — Low bucket.

Brand: RommanelBrand: Lojas RennerBrand: Ambev

Followers:32,323,790

Engagements:72,729

Rate:0.2%

Posts:7,436

Avg Likes:72,328

Avg Comments:1,032

Avg Views:1,006,174

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,323,790 · Engagements 72,729 · Rate 0.2% Posts 7,436 · Views 1,006,174 · Avg Likes 72,328 · Avg Comments 1,032 · Avg Views 1,006,174	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 32% 35-44: 10% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (32%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	BRAZIL (91%) PORTUGAL (3%) UNITED STATES (1%) BOLIVIA (1%) GERMANY (0%)	Top regions: BRAZIL (91%), PORTUGAL (3%), UNITED STATES (1%)
Platform Engagement	Instagram: 60,058 avg likes/post · Youtube: 1,006,174 avg views/post	Best reach: Youtube 1,006,174 avg views; best engagement: Instagram 60,058 avg likes

Top Brand Affinities

Rommanel

Score: 31.06

Lojas Renner

Score: 22.85

Ambev

Score: 14.40

Cacau Show

Score: 14.02

Itaipava

Score: 12.21

Banco Bradesco

Score: 11.74

Riachuelo

Score: 11.09

Eudora

Score: 10.91

Sarar

Score: 10.16

Boticario

Score: 9.57

Danone

Score: 9.31

Xerox

Score: 9.15

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Top Brand Affinities

Brand	Category	Score
Rommanel		31.06
Lojas Renner		22.85
Ambev		14.40
Cacau Show		14.02
Itaipava		12.21
Banco Bradesco		11.74
Riachuelo		11.09
Eudora		10.91
Sarar		10.16
Boticario		9.57
Danone		9.31
Xerox		9.15
LATAM		7.99
Mary Kay		7.03
Moda Praia		5.83
BaByliss		4.85
Catupiry		4.57
MasterCard Incorporated		4.05
Avon		3.89
Tupperware Brands		2.98
Lacoste		2.67
Heineken		2.37
Budweiser		2.02
L'Oréal Paris		1.73
Transformers		1.68
Oakley		1.29
Nutella		1.26
shein		1.25
Pandora		1.25
SheInside		1.09
Mitsubishi		1.03
Chevrolet		0.99
Porsche		0.91
Zara		0.90
Puma		0.85
Prada		0.83
musical.ly		0.82
Ray-Ban		0.82
Vogue		0.76
FIFA		0.74
Coca-Cola		0.70
DC Entertainment		0.69
Spotify Music		0.66
Chanel		0.65
Netflix		0.63
McDonald's		0.59
Honda		0.58
MAC Cosmetics		0.49
GoPro		0.46
HBO		0.45