Simone Mendes Brand Affinity ranks highest Lojas Renner at 33.16% . Very Strong. Score DMDB 71.06% | Fanbase 58.80%

Simone Mendes — pop artist from BR.

Simone, born in Uibaí, Bahia, is a highly acclaimed artist known for her strong connection with the audience. Starting as a backing vocalist alongside her…

Simone Mendes

Superstar

Country: BR | Gender: female | Artist ID: 8fbede36-6f72-4bb5-b697-1f6a5dd9070c

Find Artist

Genres

popasian poplatinsertanejo

Influential: 71.06% Fanbase: 58.80% Trending: 77.19%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 33.16% • Very Strong

As of 2025-09-10

62,160,175

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 71.06% | Fanbase 58.80% | Trending 77.19% | CAREER STAGE: SUPERSTAR

Biography

Simone, born in Uibaí, Bahia, is a highly acclaimed artist known for her strong connection with the audience. Starting as a backing vocalist alongside her sister Simaria, Simone transitioned to a successful career as a duo, moving from forró to sertanejo and creating a catalog of hits that resonated nationally and internationally.

In 2023, Simone launched her solo career with the single "Erro Gostoso," part of the "Cintilante" project, which also features the hit "Dois Fugitivos." Her second album, "Cantando Sua História," released the same year, includes popular tracks like "Dois Tristes," "Mulher Foda," and "Climão." With over 1.5 billion streams in just a year and a half, Simone has become a powerhouse in the music industry, earning numerous awards such as the Prêmio Multishow de Música Brasileira and Troféu Imprensa.

Report Date: 2025-09-10

Simone Mendes resonates with 18-24 & 25-34 audiences and sustains presence in BRAZIL, PORTUGAL, UNITED STATES. The demographic is heavily female (80%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 166,650 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Lojas Renner, FARM RIO, ChilliBeans maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Simone Mendes score 0.17% — Low bucket.

Brand: Lojas RennerBrand: FARM RIOBrand: ChilliBeans

Followers:62,160,175

Engagements:106,414

Rate:0.2%

Posts:6,999

Avg Likes:105,147

Avg Comments:1,400

Avg Views:188,281

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 62,160,175 · Engagements 106,414 · Rate 0.2% Posts 6,999 · Views 188,281 · Avg Likes 105,147 · Avg Comments 1,400 · Avg Views 188,281	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 36% 35-44: 12% 13-17: 5%	Largest: 18-24 (43%); next: 25-34 (36%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	BRAZIL (95%) PORTUGAL (2%) UNITED STATES (1%) UNITED KINGDOM (1%) BRUNEI (0%)	Top regions: BRAZIL (95%), PORTUGAL (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 89,065 avg likes/post · Tiktok: 166,650 avg views/post · Youtube: 21,631 avg views/post	Best reach: Tiktok 166,650 avg views; best engagement: Instagram 89,065 avg likes

Top Brand Affinities

Lojas Renner

Score: 33.16

FARM RIO

Score: 28.97

ChilliBeans

Score: 28.94

Schutz

Score: 17.86

Ambev

Score: 15.67

Boticario

Score: 11.83

Moda Praia

Score: 11.80

Eudora

Score: 10.82

Banco Bradesco

Score: 10.24

Itaipava

Score: 9.63

Xerox

Score: 9.38

Rapha

Score: 7.66

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Top Brand Affinities

Brand	Category	Score
Lojas Renner		33.16
FARM RIO		28.97
ChilliBeans		28.94
Schutz		17.86
Ambev		15.67
Boticario		11.83
Moda Praia		11.80
Eudora		10.82
Banco Bradesco		10.24
Itaipava		9.63
Xerox		9.38
Rapha		7.66
Sarar		7.63
Pantene		7.56
Danone		7.00
Riachuelo		5.95
Mary Kay		4.72
Pfizer		4.34
Colgate		3.81
Avon		3.66
Lollapalooza		3.08
Heineken		1.73
Budweiser		1.68
Calvin Klein		1.63
Fiat		1.58
Oakley		1.22
SheInside		1.13
Nutella		1.08
shein		1.05
Chevrolet		0.89
Ray-Ban		0.89
MAC Cosmetics		0.87
Levi's		0.87
Tommy Hilfiger		0.85
Pandora		0.75
DC Entertainment		0.73
Netflix		0.70
Red Bull		0.70
NBA		0.68
FIFA		0.68
Walt Disney		0.67
Coca-Cola		0.65
Porsche		0.62
Chanel		0.62
Honda		0.60
Prada		0.58
Zara		0.54
Ford		0.53
Volkswagen		0.52
Toyota		0.49