Simone Mendes

Simone Mendes — pop artist from BR.

Simone, born in Uibaí, Bahia, is a highly acclaimed artist known for her strong connection with the audience. Starting as a backing vocalist alongside her…

Influence: 71.06% Fanbase: 58.80% Trending: 77.19% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 33.67% • Very Strong

As of 2025-09-26

62,421,032

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-11-06 21:18:47 UTC

Genres

popasian poplatinsertanejo

Biography

Simone, born in Uibaí, Bahia, is a highly acclaimed artist known for her strong connection with the audience. Starting as a backing vocalist alongside her sister Simaria, Simone transitioned to a successful career as a duo, moving from forró to sertanejo and creating a catalog of hits that resonated nationally and internationally.

In 2023, Simone launched her solo career with the single "Erro Gostoso," part of the "Cintilante" project, which also features the hit "Dois Fugitivos." Her second album, "Cantando Sua História," released the same year, includes popular tracks like "Dois Tristes," "Mulher Foda," and "Climão." With over 1.5 billion streams in just a year and a half, Simone has become a powerhouse in the music industry, earning numerous awards such as the Prêmio Multishow de Música Brasileira and Troféu Imprensa.

Top Brand Affinities

Report Date: 2025-09-26

Simone Mendes resonates with 18-24 & 25-34 audiences and sustains presence in BRAZIL, UNITED STATES, FRANCE. The demographic is heavily female (79%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 255,400 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Lojas Renner, ChilliBeans, FARM RIO maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Simone Mendes score 0.21% — Low bucket.

Brand: Lojas RennerBrand: ChilliBeansBrand: FARM RIO

Followers:62,421,032

Engagements:131,482

Rate:0.2%

Posts:7,048

Avg Likes:129,758

Avg Comments:1,631

Avg Views:285,354

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 62,421,032 · Engagements 131,482 · Rate 0.2% Posts 7,048 · Views 285,354 · Avg Likes 129,758 · Avg Comments 1,631 · Avg Views 285,354	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 37% 35-44: 12% 13-17: 5%	Largest: 18-24 (42%); next: 25-34 (37%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	BRAZIL (95%) UNITED STATES (1%) FRANCE (1%) PORTUGAL (1%) ANGOLA (0%)	Top regions: BRAZIL (95%), UNITED STATES (1%), FRANCE (1%)
Platform Engagement	Instagram: 108,121 avg likes/post · Tiktok: 255,400 avg views/post · Youtube: 29,954 avg views/post	Best reach: Tiktok 255,400 avg views; best engagement: Instagram 108,121 avg likes

Top Brand Affinities

Lojas Renner

Score: 33.67

ChilliBeans

Score: 29.01

FARM RIO

Score: 28.42

Schutz

Score: 17.89

Ambev

Score: 15.74

Banco Bradesco

Score: 11.44

Riachuelo

Score: 10.63

Itaipava

Score: 10.45

Sarar

Score: 9.69

Moda Praia

Score: 9.60

Xerox

Score: 9.59

Boticario

Score: 8.16

Brand	Category	Score
Lojas Renner		33.67
ChilliBeans		29.01
FARM RIO		28.42
Schutz		17.89
Ambev		15.74
Banco Bradesco		11.44
Riachuelo		10.63
Itaipava		10.45
Sarar		9.69
Moda Praia		9.60
Xerox		9.59
Boticario		8.16
Rapha		7.64
Pantene		7.58
Eudora		5.22
Mary Kay		5.16
Avon		5.00
Pfizer		4.17
Heineken		3.33
Lollapalooza		2.12
Budweiser		2.03
Mitsubishi		1.74
Calvin Klein		1.66
Fiat		1.59
SheInside		1.36
Huda Beauty		1.33
Pandora		1.29
Coca-Cola		1.23
Nutella		1.22
Ferrero		1.21
shein		1.20
Renault		1.19
Chevrolet		1.16
Pixar		1.13
DC Entertainment		0.95
MAC Cosmetics		0.90
Levi's		0.88
Tommy Hilfiger		0.86
Airbnb		0.85
Chanel		0.75
NBA		0.68
Walt Disney		0.67
Zara		0.64
Porsche		0.62
Netflix		0.61
Polaroid		0.59
Ford		0.53
Nissan		0.44
McDonald's		0.42
Google		0.41

Official Profiles

Artist: Simone Mendes

Date Range: 2025-11-06 → 2025-11-06

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Simone Mendes today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-26)

Total: 15,906,777

PLATFORM

TOTAL

[+]

Spotify

15,897,186

99.94%

[+]

Yandex

9,591

0.06%

[+]

Anghami

0.00%

[+]

Audiomack

0.00%

[+]

Jiosaavn

0.00%

[+]

Last.fm

0.00%

[+]

Pandora

0.00%

[+]

Tidal

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-13 04:00 UTC	Simone Mendes	Villa Country	São Paulo, Brazil	ticket360.com.br
2026-01-04 04:00 UTC	Simone Mendes	Stage Music Park	Florianópolis, Brazil	site.blueticket.com.br
2026-01-25 04:00 UTC	Simone Mendes	Espaço Unimed	São Paulo, Brazil	ticket360.com.br