Simon Posford

Simon Posford — electronic artist from GB.

For three decades, Simon Posford has been a pioneering force in electronic music, shaping the genre with his innovative sound. Starting in the early 90s at…

Influence: 52.81% Fanbase: 33.97% Trending: 62.23% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 99.00% • Very Strong

As of 2025-09-09

88,049

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:55:31 UTC

Genres

electronicelectronicdance

Biography

For three decades, Simon Posford has been a pioneering force in electronic music, shaping the genre with his innovative sound. Starting in the early 90s at Butterfly Studios in London, Posford honed his craft, eventually becoming renowned for his high-quality production in experimental electronic dance music through his solo project Hallucinogen. Collaborating with Raja Ram as Shpongle in 1996, they released a groundbreaking debut album in 1998, expanding the boundaries of musical storytelling with six successful albums and sold-out shows worldwide, including 2019's Red Rocks event that sold 20,000 tickets in just 8 minutes. Posford's diverse collaborations, such as with Younger Brother alongside Benji Vaughan, showcase his versatility and continued commitment to musical innovation.

During quarantine in 2020, Posford unveiled 'Flux and Contemplation: Portrait of an Artist in Isolation,' his first solo album in over two decades, demonstrating his unwavering dedication to pushing musical boundaries. This release underscores Posford's ongoing pursuit of new creative heights, hinting at more solo and collaborative projects to come as he continues to leave an indelible mark on the electronic music landscape.

Top Brand Affinities

Report Date: 2025-09-09

Simon Posford has momentum with 25-34 & 35-44 audiences—particularly in UNITED STATES, INDIA, BRAZIL. A heavily male (67%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 1,292 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Trancefamily, iHeartRaves, MOOG signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Simon Posford score 1.47% — Moderate bucket.

Brand: TrancefamilyBrand: iHeartRavesBrand: MOOG

Followers:88,049

Engagements:1,292

Rate:1.5%

Posts:1,046

Avg Likes:1,292

Avg Comments:38

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 88,049 · Engagements 1,292 · Rate 1.5% Posts 1,046 · Views 0 · Avg Likes 1,292 · Avg Comments 38 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 52% 35-44: 22% 18-24: 19% 45-64: 4%	Largest: 25-34 (52%); next: 35-44 (22%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (47%) INDIA (9%) BRAZIL (5%) MEXICO (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (47%), INDIA (9%), BRAZIL (5%)
Platform Engagement	Instagram: 1,292 avg likes/post	best engagement: Instagram 1,292 avg likes

Top Brand Affinities

Trancefamily

Score: 99.00

iHeartRaves

Score: 44.81

MOOG

Score: 41.68

Ableton

Score: 37.77

Mixcloud

Score: 20.27

Akai

Score: 18.08

Pioneer

Score: 13.29

SoundCloud

Score: 9.34

Pro Tools

Score: 8.21

Atmos

Score: 7.47

Acroyoga

Score: 7.10

Pacific Northwest Wonderland

Score: 5.94

Brand	Category	Score
Trancefamily		99.00
iHeartRaves		44.81
MOOG		41.68
Ableton		37.77
Mixcloud		20.27
Akai		18.08
Pioneer		13.29
SoundCloud		9.34
Pro Tools		8.21
Atmos		7.47
Acroyoga		7.10
Pacific Northwest Wonderland		5.94
Coors		5.62
Matrix		4.94
Beats Electronics		4.85
Mulberry		4.36
Tomorrowland		3.89
Paramount Pictures		3.83
Spotify Music		3.57
Prismacolor		3.47
Coachella		2.94
Comedy Central		2.77
Showtime		2.70
Columbia Pictures		2.70
Lollapalooza		2.45
Adobe		2.27
Tesla Motors		2.24
Budweiser		2.18
Etsy		2.16
Geocaching		2.14
Pepsi		2.07
Airbnb		2.06
Lush		1.98
Dr. Martens		1.97
Kodak		1.95
A Game of Tones		1.93
Polaroid		1.85
National Geographic		1.82
Jaguar		1.81
The North Face		1.76
Paypal		1.75
GoPro		1.69
Activision Blizzard		1.66
Warner Bros		1.64
Star Wars		1.61
Guinness		1.54
Cadillac		1.47
Nintendo		1.46
Pokemon Go		1.42
Chipotle Mexican Grill		1.42