Simon & Garfunkel Brand Affinity ranks highest Amazon Music at 7.68% . Very Strong. Score DMDB 68.32% | Fanbase 65.37%

Simon & Garfunkel — pop artist from US.

Paul Simon and Art Garfunkel, the successful folk-rock duo of the 1960s, gained recognition for their harmonies and Simon's songwriting. Their journey began in…

Simon & Garfunkel

Recognizable

Country: US | Artist ID: 11e81bc1-ad62-f74a-9865-a0369fe50396

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Genres

poppopmainstream poprockrockclassic rockmellow goldothersmelancholiafolk & traditionalfolkfolk rock

Influential: 68.32% Fanbase: 65.37% Trending: 69.80%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 7.68% • Very Strong

As of 2025-09-10

169,269

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.32% | Fanbase 65.37% | Trending 69.80% | CAREER STAGE: MAINSTREAM

Biography

Paul Simon and Art Garfunkel, the successful folk-rock duo of the 1960s, gained recognition for their harmonies and Simon's songwriting. Their journey began in Forest Hills, NY, in 1957 as childhood friends recording as Tom & Jerry. After initial success with "The Sound of Silence" in 1966, they released a series of hit albums and singles, including "Homeward Bound" and "Mrs. Robinson."

Their partnership peaked with the release of "Bridge Over Troubled Water" in 1970, their most ambitious and successful album. Despite sporadic reunions, Simon pursued a solo career while Garfunkel explored acting and music. The duo's legacy endures through occasional performances and past hits, with a notable 1981 Central Park concert and a Top Ten single, "My Little Town," in 1975.

Report Date: 2025-09-10

Simon & Garfunkel has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (63%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,807,548 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Amazon Music, NBC, Nixon signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Simon & Garfunkel score 14.78% — Very Strong bucket.

Brand: Amazon MusicBrand: NBCBrand: Nixon

Followers:169,269

Engagements:25,013

Rate:14.8%

Posts:261

Avg Likes:24,295

Avg Comments:728

Avg Views:2,807,548

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 169,269 · Engagements 25,013 · Rate 14.8% Posts 261 · Views 2,807,548 · Avg Likes 24,295 · Avg Comments 728 · Avg Views 2,807,548	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 27% 18-24: 26% 45-64: 25% 35-44: 19%	Largest: 25-34 (27%); next: 18-24 (26%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (32%) BRAZIL (11%) UNITED KINGDOM (5%) ITALY (4%) FRANCE (3%)	Top regions: UNITED STATES (32%), BRAZIL (11%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 598 avg likes/post · Youtube: 2,807,548 avg views/post	Best reach: Youtube 2,807,548 avg views; best engagement: Youtube 23,697 avg likes

Top Brand Affinities

Amazon Music

Score: 7.68

NBC

Score: 5.64

Nixon

Score: 5.35

Free People

Score: 4.98

Urban Outfitters

Score: 3.88

Paramount Pictures

Score: 3.87

Leica

Score: 3.68

BBC

Score: 3.63

Warner Bros

Score: 3.39

MTV

Score: 3.36

AMC

Score: 3.35

Kodak

Score: 3.34

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Top Brand Affinities

Brand	Category	Score
Amazon Music		7.68
NBC		5.64
Nixon		5.35
Free People		4.98
Urban Outfitters		3.88
Paramount Pictures		3.87
Leica		3.68
BBC		3.63
Warner Bros		3.39
MTV		3.36
AMC		3.35
Kodak		3.34
Columbia Pictures		3.21
Spotify Music		3.15
Pixar		2.92
Showtime		2.88
Polaroid		2.82
Philips		2.70
Tinder		2.64
A Game of Tones		2.53
TOM FORD		2.44
Nickelodeon		2.33
Lollapalooza		2.26
Cadillac		2.23
ASOS		2.21
Dr. Martens		2.18
Star Wars		2.14
Budweiser		2.05
Guinness		2.03
Jack Daniels		1.93
Tomorrowland		1.90
Chrysler		1.90
HBO		1.89
Universal		1.89
Tiffany		1.87
CBS		1.85
Target		1.84
SoundCloud		1.84
Fujifilm		1.84
Snoopy And The Peanuts Gang		1.83
Fiat		1.76
The North Face		1.76
Ubisoft		1.75
Lush		1.72
The Olympic Games		1.69
Aperol		1.61
Coachella		1.59
Vogue		1.55
New Balance		1.51
Netflix		1.49