Simina Grigoriu

Simina Grigoriu — electronic artist from RO.

Simina Grigoriu, a Romanian-born artist based in Toronto, has garnered recognition for her ten-year career in electronic music. Initially a DJ, she has since…

Influence: 49.15% Fanbase: 23.73% Trending: 61.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 162.57% • Very Strong

As of 2025-09-09

325,479

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:56 UTC

Genres

electronicelectronicdeep euro housetech housetechno

Biography

Simina Grigoriu, a Romanian-born artist based in Toronto, has garnered recognition for her ten-year career in electronic music. Initially a DJ, she has since established her own label, Kuukou, focusing on techno productions. Grigoriu now resides in Berlin, a city that serves as a diverse and influential source of inspiration for her music.

Top Brand Affinities

Report Date: 2025-09-09

Simina Grigoriu maintains consistent pull among 25-34 & 18-24 audiences across GERMANY, FRANCE, ROMANIA. The audience leans heavily male (78%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,571 avg views per post; Instagram functions as the community touchpoint. Affinity with Allen & Heath, Mixcloud, Pioneer makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Simina Grigoriu score 0.10% — Low bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer

Followers:325,479

Engagements:321

Rate:0.1%

Posts:3,362

Avg Likes:317

Avg Comments:122

Avg Views:1,571

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 325,479 · Engagements 321 · Rate 0.1% Posts 3,362 · Views 1,571 · Avg Likes 317 · Avg Comments 122 · Avg Views 1,571	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 32% 35-44: 16% 45-64: 5%	Largest: 25-34 (45%); next: 18-24 (32%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	GERMANY (27%) FRANCE (11%) ROMANIA (11%) ITALY (7%) BRAZIL (7%)	Top regions: GERMANY (27%), FRANCE (11%), ROMANIA (11%)
Platform Engagement	Instagram: 277 avg likes/post · Youtube: 1,571 avg views/post	Best reach: Youtube 1,571 avg views; best engagement: Instagram 277 avg likes

Top Brand Affinities

Allen & Heath

Score: 162.57

Mixcloud

Score: 56.21

Pioneer

Score: 52.06

Ableton

Score: 41.57

MOOG

Score: 41.44

Commerzbank

Score: 34.47

Akai

Score: 21.82

Sennheiser

Score: 19.45

Trancefamily

Score: 17.89

Zalando

Score: 15.77

Tomorrowland

Score: 15.24

Armani Beauty

Score: 14.72

Brand	Category	Score
Allen & Heath		162.57
Mixcloud		56.21
Pioneer		52.06
Ableton		41.57
MOOG		41.44
Commerzbank		34.47
Akai		21.82
Sennheiser		19.45
Trancefamily		17.89
Zalando		15.77
Tomorrowland		15.24
Armani Beauty		14.72
REVOLVE		13.41
New Era		11.95
SoundCloud		11.32
Emirates Airlines		10.04
Zimmermann		9.74
KARL LAGERFELD		8.82
OOTD Magazine		8.80
Amazon Music		8.33
Calzedonia		8.13
boohoo		8.02
JACQUEMUS		7.86
iHeartRadio Music Awards		7.52
Four Seasons		7.27
Miu Miu		7.19
Moët & Chandon		7.15
Loewe		7.11
Jagermeister		7.11
Emporio Armani		6.89
Dolce & Gabbana		6.85
Campari		6.72
Barbie		6.56
shein		6.36
FashionNova		6.33
Marriott		6.32
River Island		6.17
Beats Electronics		6.00
Kappa		5.89
ASOS		5.59
BALMAIN		5.29
Lufthansa		5.25
Max Mara		5.18
SheInside		5.08
Jimmy Choo		4.73
Steve Madden		4.41
Hermès		4.37
UGG		4.28
NBC		3.94
TOM FORD		3.92