SiM

SiM — pop artist from JP.

SiM, the self-proclaimed "Reggae PUNX from Japan," made a name for themselves in their home country with their unique blend of nü-metal, postmodern hard rock,…

Influence: 58.65% Fanbase: 45.71% Trending: 65.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 54.32% • Very Strong

As of 2025-09-10

660,811

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:15:48 UTC

Genres

popj-poprockrockrockj-rockidol rockmetalj-metaljapanese metalcoremetalalternative metalpunkjapanese screamohardcore punk

Biography

SiM, the self-proclaimed "Reggae PUNX from Japan," made a name for themselves in their home country with their unique blend of nü-metal, postmodern hard rock, and hardcore attitude. Their breakout single, "The Rumbling," topped the US rock charts, propelling them into the global music scene. Drawing influence from early 2000s heavy hitters like Linkin Park and Deftones, SiM has released six full-length albums, three mini-albums, and an EP since forming in 2004. Their success includes a No. 1 Billboard hit with "The Rumbling," which garnered over 110 million Spotify streams and 47 million YouTube views.

With the release of their sixth studio album, PLAYDEAD, via UNFD, SiM continues to push boundaries with a dynamic mix of fast-paced rock and dance-punk anthems. The album features tracks like "RED," the theme song for the Netflix anime Kengan Ashura, and an orchestral version of "The Rumbling." Their live performances have sold out prestigious venues like Nippon Budokan and Yokohama Arena, with a successful US debut at Knotfest Meets Ozzfest in 2016. SiM's trajectory points towards global domination, with plans to conquer the music world in 2024.

Top Brand Affinities

Report Date: 2025-09-10

SiM is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, JAPAN, BRAZIL. The audience is heavily male (70%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (10,850 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Impericon, Gamescom, Paul Smith points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SiM score 0.83% — Low bucket.

Brand: ImpericonBrand: GamescomBrand: Paul Smith

Followers:660,811

Engagements:5,473

Rate:0.8%

Posts:1,578

Avg Likes:5,435

Avg Comments:14

Avg Views:15,325

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 660,811 · Engagements 5,473 · Rate 0.8% Posts 1,578 · Views 15,325 · Avg Likes 5,435 · Avg Comments 14 · Avg Views 15,325	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 31% 13-17: 6% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (17%) JAPAN (11%) BRAZIL (8%) INDONESIA (7%) PHILIPPINES (5%)	Top regions: UNITED STATES (17%), JAPAN (11%), BRAZIL (8%)
Platform Engagement	Instagram: 4,495 avg likes/post · Tiktok: 10,850 avg views/post · Youtube: 4,475 avg views/post	Best reach: Tiktok 10,850 avg views; best engagement: Instagram 4,495 avg likes

Top Brand Affinities

Impericon

Score: 54.32

Gamescom

Score: 22.58

Paul Smith

Score: 20.76

Vivienne Westwood

Score: 20.14

Dr. Martens

Score: 16.34

Square Enix

Score: 10.50

Monster Beverage

Score: 9.43

Final Fantasy

Score: 9.29

Maison Margiela

Score: 8.19

Snoopy And The Peanuts Gang

Score: 7.86

Atmos

Score: 7.26

Volcom

Score: 7.25

Brand	Category	Score
Impericon		54.32
Gamescom		22.58
Paul Smith		20.76
Vivienne Westwood		20.14
Dr. Martens		16.34
Square Enix		10.50
Monster Beverage		9.43
Final Fantasy		9.29
Maison Margiela		8.19
Snoopy And The Peanuts Gang		7.86
Atmos		7.26
Volcom		7.25
Stüssy		6.78
Capcom		5.89
UNIQLO		5.75
Resident Evil		5.52
G-shock		5.40
Bandai Namco		4.98
The North Face		4.86
Olympus		4.82
Shake Shack		4.74
Reebok		4.64
Daniel Wellington		4.30
Vans		4.29
Converse		4.28
Lush		4.07
The Witcher		3.87
Pokemon		3.76
Panasonic		3.65
New Balance		3.64
Gundam		3.30
Supreme		3.00
Yves Saint Laurent		2.52
Carhartt		2.50
Costco		2.46
Tiffany		2.39
AMC		2.34
GAP		2.23
IKEA		2.17
Chanel		2.14
Christian Dior		2.11
Mazda		2.08
ASICS		2.07
Walt Disney		2.04
Nike		2.01
GoPro		1.93
Ubisoft		1.91
League of Legends		1.87
Red Bull		1.87
Star Wars		1.72