Silverada

Silverada

Country: US

Influence: 48.73% Fanbase: 16.03% Trending: 65.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Miller Lite • 47.93% • Very Strong

As of 2025-09-09

75,556

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:50 UTC

Biography

In their early 20s, Mike Harmeier founded Mike and the Moonpies, now Silverada, establishing themselves as a hardworking country band through relentless performances in Austin's dancehall scene. By the early 2020s, they had evolved into global representatives of Texas music, recording at iconic locations like Abbey Road Studios and performing at the Grand Ole Opry, blending sharp songwriting, lush pedal steel, and versatile rhythms.

Silverada's music embodies a blend of accumulated strengths, from intricate storytelling to dynamic instrumentation, all while pushing boundaries and embracing innovation. With a nod to their past and a focus on the future, the band captures a sense of perpetual motion and creative evolution, illuminating a path forward with their bright and transformative sound.

Silverada Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Silverada commands interest from 25-34 & 18-24 audiences in UNITED STATES, NIGERIA, AUSTRALIA. With a heavily male (73%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (3,050 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Miller Lite, Ariat, Houston Livestock Show and Rodeo points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Silverada score 1.78%Moderate bucket.
Brand: Miller LiteBrand: AriatBrand: Houston Livestock Show and Rodeo
Followers:75,556
Engagements:1,347
Rate:1.8%
Posts:2,084
Views:3,050
Avg Likes:1,324
Avg Comments:20
Avg Views:3,050

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 75,556 · Engagements 1,347 · Rate 1.8%
Posts 2,084 · Views 3,050 · Avg Likes 1,324 · Avg Comments 20 · Avg Views 3,050
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 35%
18-24: 25%
35-44: 22%
45-64: 15%
Largest: 25-34 (35%); next: 18-24 (25%)
Gender Split Female: 27%
Male: 73%
Non-binary/Other: 0%
Skews male (73%)
Top Countries UNITED STATES (86%)
NIGERIA (13%)
AUSTRALIA (0%)
BRAZIL (0%)
MEXICO (0%)
Top regions: UNITED STATES (86%), NIGERIA (13%), AUSTRALIA (0%)
Platform Engagement Instagram: 1,104 avg likes/post · Tiktok: 3,050 avg views/post Best reach: Tiktok 3,050 avg views; best engagement: Instagram 1,104 avg likes

Top Brand Affinities

Miller Lite
Score: 47.93
Ariat
Score: 38.90
Houston Livestock Show and Rodeo
Score: 36.92
Ampeg
Score: 31.92
Coors
Score: 27.28
Live Nation
Score: 20.84
Tagaz
Score: 16.99
RAM Trucks
Score: 16.60
Crown Royal
Score: 13.45
Amazon Music
Score: 13.11
Barstool Sports
Score: 12.81
Bud Light
Score: 12.12
Brand Category Score
Miller Lite 47.93
Ariat 38.90
Houston Livestock Show and Rodeo 36.92
Ampeg 31.92
Coors 27.28
Live Nation 20.84
Tagaz 16.99
RAM Trucks 16.60
Crown Royal 13.45
Amazon Music 13.11
Barstool Sports 12.81
Bud Light 12.12
Dr Pepper 11.30
Margaritaville 11.25
Jim Beam 10.78
Stihl 10.14
Sennheiser 9.37
Busch 8.80
Jameson 8.69
Bonneville 8.58
Cadillac 8.37
Carhartt 8.31
Kroger 8.09
Spotify Music 7.22
Paramount Pictures 7.21
Budweiser 6.66
Pontiac 6.04
NBC 5.92
Chick-fil-A 5.75
Harley-Davidson 5.61
Pilsner Urquell 5.60
Verizon 5.51
Jack Daniels 5.42
Walgreens 5.31
GMC 4.62
Taco Bell 4.49
iHeartRadio Music Awards 4.46
Showtime 3.84
Walmart 3.64
FedEx 3.63
Kodak 3.60
Holden 3.55
Gillette 3.54
ESPN 3.52
Ford 3.51
Chevrolet 3.35
Jeep 3.09
Gatorade 3.05
Paypal 2.94
Comedy Central 2.92

Official Profiles

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Artist: Silverada

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-21 03:00 UTC Mike and The Moonpies, The Wilder Blue, Silverada Longhorn Ballroom Dallas, United States

Trending Artist