Silk Sonic

Silk Sonic — r&b, funk & soul artist from US.

In 2017, Anderson .Paak and Bruno Mars discovered their musical chemistry during a jam session on tour, sparking a collaboration that would lead to the…

Influence: 64.61% Fanbase: 45.33% Trending: 74.25% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 8.88% • Very Strong

As of 2025-09-08

2,092,344

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-30 03:29:31 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&bsoul

Biography

In 2017, Anderson .Paak and Bruno Mars discovered their musical chemistry during a jam session on tour, sparking a collaboration that would lead to the formation of Silk Sonic. After months of studio work, the duo, with special guest host Bootsy Collins, released their debut album, "An Evening With Silk Sonic."

Silk Sonic's debut single, "Leave The Door Open," released in March 2021, quickly gained massive popularity with over 230 million streams and 90 million video views. The duo's performance at the GRAMMY® Awards, following a petition to showcase their talent, included a tribute to Little Richard and solidified their place in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Silk Sonic resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, MEXICO, BRAZIL. The demographic is heavily female (61%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 345,200 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Amazon Music, Ableton, Lollapalooza maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Silk Sonic score 6.17% — Very Strong bucket.

Brand: Amazon MusicBrand: AbletonBrand: Lollapalooza

Followers:2,092,344

Engagements:129,016

Rate:6.2%

Posts:108

Avg Likes:126,793

Avg Comments:1,012

Avg Views:345,200

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,092,344 · Engagements 129,016 · Rate 6.2% Posts 108 · Views 345,200 · Avg Likes 126,793 · Avg Comments 1,012 · Avg Views 345,200	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 29% 35-44: 9% 13-17: 7%	Largest: 18-24 (51%); next: 25-34 (29%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (68%) MEXICO (5%) BRAZIL (3%) SOUTH AFRICA (2%) ITALY (2%)	Top regions: UNITED STATES (68%), MEXICO (5%), BRAZIL (3%)
Platform Engagement	Instagram: 86,743 avg likes/post · Tiktok: 345,200 avg views/post	Best reach: Tiktok 345,200 avg views; best engagement: Instagram 86,743 avg likes

Top Brand Affinities

Amazon Music

Score: 8.88

Ableton

Score: 7.84

Lollapalooza

Score: 5.66

iHeartRadio Music Awards

Score: 5.17

boohoo

Score: 5.15

NBC

Score: 4.89

Coachella

Score: 3.95

Spotify Music

Score: 3.93

ESPN

Score: 3.90

MTV

Score: 3.82

Taco Bell

Score: 3.73

Verizon

Score: 3.72

Brand	Category	Score
Amazon Music		8.88
Ableton		7.84
Lollapalooza		5.66
iHeartRadio Music Awards		5.17
boohoo		5.15
NBC		4.89
Coachella		3.95
Spotify Music		3.93
ESPN		3.90
MTV		3.82
Taco Bell		3.73
Verizon		3.72
Target		3.57
SoundCloud		3.32
Nickelodeon		3.31
Urban Outfitters		3.24
Los Angeles Lakers		3.24
FashionNova		3.13
Fenty beauty		3.10
shein		3.04
Beats Electronics		2.93
Dr. Martens		2.88
ASOS		2.65
NFL		2.60
Primark		2.59
SheInside		2.55
Showtime		2.55
Paramount Pictures		2.51
Forever 21		2.51
Kodak		2.39
Sneakerhead		2.34
AMC		2.13
Pixar		2.11
H&M		1.97
Budweiser		1.93
Bellagio		1.87
Aperol		1.87
Fendi		1.86
Fujifilm		1.84
Airbnb		1.82
BBC		1.80
Tinder		1.80
Costco		1.76
Polaroid		1.75
NBA		1.73
Vogue		1.72
Sephora		1.71
Converse		1.68
Sprite		1.67
Chrysler		1.65