Sigur Rós Brand Affinity ranks highest MOOG at 27.71% . Very Strong. Score DMDB 68.71% | Fanbase 70.28%

Sigur Rós — pop artist from IS.

Sigur Rós, a band hailing from Reykjavík, gained international recognition for their innovative post-rock sound blending ambient electronics, orchestral…

Sigur Rós

Recognizable

Country: IS | Artist ID: 11e81bbc-bb42-f0e0-aa26-a0369fe50396

Find Artist

Genres

popdream popbow popindie poprockpost-rockicelandic rockethereal wavenordic post-rockrockalternative rockalternativealternativeelectroniccompositional ambientothersmelancholia

Influential: 68.71% Fanbase: 70.28% Trending: 67.93%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 27.71% • Very Strong

As of 2025-09-10

950,916

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.71% | Fanbase 70.28% | Trending 67.93% | CAREER STAGE: MAINSTREAM

Biography

Sigur Rós, a band hailing from Reykjavík, gained international recognition for their innovative post-rock sound blending ambient electronics, orchestral elements, and the distinctive falsetto vocals of frontman Jónsi. The group's discography includes a series of successful releases, with their sixth album, Valtari, reaching the Top Ten in multiple countries in 2012. Following a brief hiatus, they returned with a darker, more aggressive sound on 2013's Kveikur, which was well-received by fans and critics alike.

Formed in 1994 by Jón Þór Birgisson (Jónsi), Georg Hólm, and Ágúst Ævar Gunnarsson, Sigur Rós released their debut album, Von, in 1997. Over the years, the band evolved their sound and garnered acclaim with albums like Ágætis Byrjun and ( ). With a notable shift in direction on subsequent releases like Takk... and Kveikur, the band continued to push boundaries and expand their global fanbase. In 2023, they released their eighth studio album, ÁTTA, featuring a return to their signature atmospheric style and orchestral arrangements.

Report Date: 2025-09-10

Sigur Rós converts attention from 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. Audience shape is heavily male (63%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 14,250 avg views per post, with supportive conversation on Instagram. Shared audience with MOOG, Icelandair, Ableton underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sigur Rós score 0.57% — Low bucket.

Brand: MOOGBrand: IcelandairBrand: Ableton

Followers:950,916

Engagements:5,385

Rate:0.6%

Posts:2,393

Avg Likes:5,320

Avg Comments:130

Avg Views:20,166

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 950,916 · Engagements 5,385 · Rate 0.6% Posts 2,393 · Views 20,166 · Avg Likes 5,320 · Avg Comments 130 · Avg Views 20,166	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 37% 35-44: 13% 45-64: 5%	Largest: 25-34 (41%); next: 18-24 (37%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (14%) BRAZIL (8%) UNITED KINGDOM (6%) INDONESIA (5%) ITALY (5%)	Top regions: UNITED STATES (14%), BRAZIL (8%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 4,311 avg likes/post · Tiktok: 14,250 avg views/post · Youtube: 5,916 avg views/post	Best reach: Tiktok 14,250 avg views; best engagement: Instagram 4,311 avg likes

Top Brand Affinities

MOOG

Score: 27.71

Icelandair

Score: 20.15

Ableton

Score: 15.24

Akg

Score: 14.56

Tate Modern

Score: 12.74

Pro Tools

Score: 10.86

Sennheiser

Score: 8.64

Amazon Music

Score: 7.71

DeLorean Motor Company

Score: 6.27

Movistar

Score: 5.69

Kickstarter

Score: 5.18

Leica

Score: 4.97

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
MOOG		27.71
Icelandair		20.15
Ableton		15.24
Akg		14.56
Tate Modern		12.74
Pro Tools		10.86
Sennheiser		8.64
Amazon Music		7.71
DeLorean Motor Company		6.27
Movistar		5.69
Kickstarter		5.18
Leica		4.97
Lollapalooza		4.60
Fujifilm		4.56
Spotify Music		4.47
Oculus		4.34
Campari		4.30
Kodak		4.04
Summit Entertainment		3.53
Warner Bros		3.40
SoundCloud		3.29
Guinness		3.23
Olympus		3.22
HBO		3.00
Polaroid		2.93
Tinder		2.81
Paramount Pictures		2.81
Airbnb		2.81
Columbia Pictures		2.77
Coachella		2.73
Star Wars		2.60
Showtime		2.60
Dr. Martens		2.59
Pantone Inc		2.50
Lego		2.25
MTV		2.20
Beats Electronics		2.18
BBC		2.16
Pixar		2.16
Snoopy And The Peanuts Gang		2.07
A Game of Tones		1.98
Adobe		1.97
Cafecito		1.92
National Geographic		1.87
Transformers		1.77
The North Face		1.74
Nintendo		1.64
IKEA		1.62
Vans		1.57
Cadillac		1.55