Sigrid
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,259,938
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 04:19:17 UTC
Genres
Biography
In 2020, Sigrid was in Los Angeles crafting new music that would follow her successful debut album Sucker Punch. Her latest single, 'Mirror,' has been hailed as an empowering anthem, showcasing her ability to redefine the pop archetype and further solidify her place in the music industry.
Sigrid draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is male-leaning (51%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 14,645 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Lollapalooza, Carlsberg, Selfridges makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,259,938 · Engagements 22,474 · Rate 1.8% Posts 1,659 · Views 14,645 · Avg Likes 22,448 · Avg Comments 226 · Avg Views 14,645 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 28% 13-17: 9% 35-44: 5% |
Largest: 18-24 (55%); next: 25-34 (28%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED STATES (16%) UNITED KINGDOM (11%) BRAZIL (9%) INDIA (5%) INDONESIA (4%) |
Top regions: UNITED STATES (16%), UNITED KINGDOM (11%), BRAZIL (9%) |
| Platform Engagement | Instagram: 21,763 avg likes/post · Tiktok: 0 avg views/post · Youtube: 14,645 avg views/post | Best reach: Youtube 14,645 avg views; best engagement: Instagram 21,763 avg likes |
Top Brand Affinities
Lollapalooza
Carlsberg
Selfridges
Summit Entertainment
Dr. Martens
ASOS
Guinness
Tesco
Urban Outfitters
Tinder
Harrods
Topshop
| Brand | Category | Score |
|---|---|---|
| Lollapalooza | 8.02 | |
| Carlsberg | 7.66 | |
| Selfridges | 6.08 | |
| Summit Entertainment | 4.54 | |
| Dr. Martens | 4.33 | |
| ASOS | 4.30 | |
| Guinness | 4.05 | |
| Tesco | 3.87 | |
| Urban Outfitters | 3.80 | |
| Tinder | 3.75 | |
| Harrods | 3.72 | |
| Topshop | 3.61 | |
| Polaroid | 3.59 | |
| Spotify Music | 3.55 | |
| Pull&Bear | 3.26 | |
| MTV | 3.21 | |
| Lush | 3.16 | |
| Kodak | 3.08 | |
| BBC | 3.05 | |
| Coachella | 3.03 | |
| Cadbury | 3.02 | |
| Aperol | 2.89 | |
| Sunnies Studios | 2.88 | |
| Primark | 2.52 | |
| NBC | 2.47 | |
| Tomorrowland | 2.39 | |
| The North Face | 2.39 | |
| Showtime | 2.34 | |
| HBO | 2.33 | |
| Fujifilm | 2.25 | |
| SoundCloud | 2.22 | |
| Warner Bros | 2.14 | |
| H&M | 2.06 | |
| Bershka | 1.97 | |
| AMC | 1.91 | |
| Sony | 1.84 | |
| Vogue | 1.79 | |
| A Game of Tones | 1.78 | |
| Vans | 1.72 | |
| Paramount Pictures | 1.71 | |
| Lacoste | 1.70 | |
| Budweiser | 1.69 | |
| Airbnb | 1.67 | |
| Pepsi | 1.67 | |
| Adobe | 1.67 | |
| Star Wars | 1.61 | |
| Pixar | 1.61 | |
| Converse | 1.60 | |
| shein | 1.58 | |
| Chrysler | 1.57 |
Official Profiles
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LoginArtist: Sigrid
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 23:00 UTC | MARINA, Sigrid, Vincent, Alexander Rier, Sigrid & Marina, Markus Wolfahrt, Fernando El Ministro del Reggaeton, Vincent & Fernando | Stadthalle Kolpinghaus | Hünfeld, Germany | |
| 2026-01-29 03:00 UTC | Sigrid, Rockefeller Scene | Rockefeller | Oslo, Norway | |
| 2026-01-29 03:00 UTC | Sigrid | Rockefeller Music Hall | Oslo, Norway | |
| 2026-01-30 03:00 UTC | Sigrid, Rockefeller Scene | Rockefeller | Oslo, Norway | |
| 2026-01-30 03:00 UTC | Sigrid | Rockefeller Music Hall | Oslo, Norway | |
| 2026-02-02 08:00 UTC | Sigrid | House of Culture | Helsinki, Finland | |
| 2026-02-03 03:00 UTC | Sigrid | Kulttuuritalo | Helsinki, Finland | |
| 2026-02-05 04:00 UTC | Sigrid | Fållan | Stockholm, Sweden | |
| 2026-02-06 03:00 UTC | Sigrid | Poolen | Copenhagen, Denmark | |
| 2026-03-03 08:00 UTC | Sigrid | Carlswerk Victoria | Cologne, Germany | |
| 2026-03-04 08:00 UTC | Sigrid | Muffathalle | Munich, Germany | |
| 2026-03-05 08:00 UTC | Sigrid | Huxleys Neue Welt | Berlin, Germany | |
| 2026-03-07 08:00 UTC | Sigrid | Georg Elser Halle | Hamburg, Germany | |
| 2026-03-08 08:00 UTC | Sigrid | Melkweg | Amsterdam, Netherlands | |
| 2026-03-09 07:00 UTC | Sigrid | Ancienne Belgique (AB) | Brussels, Belgium | |
| 2026-03-12 02:00 UTC | Sigrid | Cabaret Sauvage | Paris, France | |
| 2026-03-14 02:00 UTC | Sigrid | Roundhouse | London, United Kingdom | |
| 2026-03-17 02:00 UTC | Sigrid | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-03-19 02:00 UTC | Sigrid | O2 Academy Leeds | Leeds, United Kingdom | |
| 2026-03-20 02:00 UTC | Sigrid | Manchester Academy | Manchester, United Kingdom | |
| 2026-03-21 22:00 UTC | Sigrid, Sigrid & Marina, Markus Wolfahrt, Andreas Hastreiter | Stadthalle Hufeisenfabrik | Eberswalde, Germany | |
| 2026-03-22 02:00 UTC | Sigrid | 3Olympia Theatre | Dublin, Ireland | |
| 2026-03-25 02:00 UTC | Sigrid | Barrowland Ballroom | Glasgow, United Kingdom | |
| 2026-03-27 22:00 UTC | Sigrid, Sigrid & Marina, Markus Wolfahrt, Andreas Hastreiter | Kurtheater | Bad Meinberg, Germany |
