Sierra Kidd

Sierra Kidd

Country: DE | Gender: male

Influence: 53.61% Fanbase: 30.20% Trending: 65.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-08

229,000

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-29 19:39:14 UTC

Genres

hip-hop & raphip-hop/rapgerman hip hopgerman trapdeep german hip hopgerman cloud raphip hoptrap

Biography

Sierra Kidd, an underground musician with over 500 million streams and multiple gold awards, hails from Europe and delves into themes of depression, PTSD, and his upbringing in a low-income area in Germany. Despite his successful music career, his personal life tells a different story. Raised by a single mother, Kidd took on a fatherly role for his six younger siblings at a young age, striving to support his financially unstable family. Determined to change their circumstances, he left home at 15 for Berlin with a vow to improve their lives.

Over the next decade, Kidd dedicated himself to his music, gaining recognition in the European industry, particularly after the global success of his track "Living Life, In The Night." Tragically, the loss of his 18-year-old brother to suicide did not deter Kidd but instead fueled his relentless work ethic. Using music as a form of therapy, Kidd channels his pain and sadness into his art, creating a raw and emotional outlet that resonates with listeners.

Sierra Kidd Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Sierra Kidd is a clear fit for 18-24 & 25-34 audiences with strength across GERMANY, AUSTRIA, TüRKIYE. The audience is heavily male (67%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (24,044 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sierra Kidd score 1.02%Moderate bucket.
Followers:229,000
Engagements:2,333
Rate:1.0%
Posts:133
Views:24,044
Avg Likes:2,130
Avg Comments:203
Avg Views:24,044

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 229,000 · Engagements 2,333 · Rate 1.0%
Posts 133 · Views 24,044 · Avg Likes 2,130 · Avg Comments 203 · Avg Views 24,044
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 59%
25-34: 26%
13-17: 8%
35-44: 5%
Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0%
Skews male (67%)
Top Countries GERMANY (73%)
AUSTRIA (5%)
TüRKIYE (4%)
SWITZERLAND (2%)
UNITED STATES (2%)
Top regions: GERMANY (73%), AUSTRIA (5%), TüRKIYE (4%)
Platform Engagement Youtube: 24,044 avg views/post Best reach: Youtube 24,044 avg views; best engagement: Youtube 2,130 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

Login to view Contact

Login

Artist: Sierra Kidd

Date Range: 2025-12-29 → 2025-12-29
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Sierra Kidd today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist