Sierra Kidd
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
229,000
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-29 19:39:14 UTC
Genres
Biography
Over the next decade, Kidd dedicated himself to his music, gaining recognition in the European industry, particularly after the global success of his track "Living Life, In The Night." Tragically, the loss of his 18-year-old brother to suicide did not deter Kidd but instead fueled his relentless work ethic. Using music as a form of therapy, Kidd channels his pain and sadness into his art, creating a raw and emotional outlet that resonates with listeners.
Sierra Kidd is a clear fit for 18-24 & 25-34 audiences with strength across GERMANY, AUSTRIA, TüRKIYE. The audience is heavily male (67%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (24,044 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 229,000 · Engagements 2,333 · Rate 1.0% Posts 133 · Views 24,044 · Avg Likes 2,130 · Avg Comments 203 · Avg Views 24,044 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 26% 13-17: 8% 35-44: 5% |
Largest: 18-24 (59%); next: 25-34 (26%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
GERMANY (73%) AUSTRIA (5%) TüRKIYE (4%) SWITZERLAND (2%) UNITED STATES (2%) |
Top regions: GERMANY (73%), AUSTRIA (5%), TüRKIYE (4%) |
| Platform Engagement | Youtube: 24,044 avg views/post | Best reach: Youtube 24,044 avg views; best engagement: Youtube 2,130 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Sierra Kidd
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















