Sierra Hull

Sierra Hull

Country: US | Gender: female

Influence: 54.52% Fanbase: 29.44% Trending: 67.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 33.30% • Very Strong

As of 2025-09-08

267,573

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:34:46 UTC

Genres

countrybluegrassprogressive bluegrassinstrumental bluegrasscountryamericannew americanaeuropeanmandolin

Biography

Sierra Hull, a two-time Grammy-nominated artist and songwriter, is celebrated for her mastery of the mandolin. A trailblazer in acoustic music, she has received numerous accolades, including the prestigious IBMA Mandolin Player of the Year award six times, making her the first woman to achieve this honor. Hailing from Byrdstown, Tennessee, Hull's innovative sound, rooted in bluegrass, has earned her recognition from industry icons and collaborators such as Alison Krauss, Dolly Parton, and Brandi Carlile. Her performances on renowned stages like Carnegie Hall and the Grand Ole Opry have solidified her status as one of the most inventive artists in acoustic music.

Sierra Hull Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Sierra Hull reliably reaches 25-34 & 45-64 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The base is heavily male (89%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (8,447 avg views per post); Instagram layers on depth and replies. The audience sits near Ampeg, MOOG, Live Nation, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sierra Hull score 0.93%Low bucket.
Brand: AmpegBrand: MOOGBrand: Live Nation
Followers:267,573
Engagements:2,482
Rate:0.9%
Posts:2,296
Views:14,537
Avg Likes:2,392
Avg Comments:75
Avg Views:14,537

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 267,573 · Engagements 2,482 · Rate 0.9%
Posts 2,296 · Views 14,537 · Avg Likes 2,392 · Avg Comments 75 · Avg Views 14,537
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 30%
45-64: 28%
18-24: 21%
35-44: 18%
Largest: 25-34 (30%); next: 45-64 (28%)
Gender Split Female: 12%
Male: 89%
Non-binary/Other: 0%
Skews male (89%)
Top Countries UNITED STATES (55%)
UNITED KINGDOM (7%)
CANADA (5%)
BRAZIL (3%)
FRANCE (3%)
Top regions: UNITED STATES (55%), UNITED KINGDOM (7%), CANADA (5%)
Platform Engagement Instagram: 1,520 avg likes/post · Tiktok: 8,447 avg views/post · Youtube: 6,090 avg views/post Best reach: Tiktok 8,447 avg views; best engagement: Instagram 1,520 avg likes

Top Brand Affinities

Ampeg
Score: 33.30
MOOG
Score: 25.29
Live Nation
Score: 22.75
Akg
Score: 21.96
Pro Tools
Score: 18.79
Amazon Music
Score: 17.70
Sennheiser
Score: 13.35
Akai
Score: 13.01
Kickstarter
Score: 11.45
Ableton
Score: 8.66
Coors
Score: 8.47
Kroger
Score: 7.89
Brand Category Score
Ampeg 33.30
MOOG 25.29
Live Nation 22.75
Akg 21.96
Pro Tools 18.79
Amazon Music 17.70
Sennheiser 13.35
Akai 13.01
Kickstarter 11.45
Ableton 8.66
Coors 8.47
Kroger 7.89
Spotify Music 7.39
Bonneville 7.12
NBC 6.12
Pacific Northwest Wonderland 6.06
Paramount Pictures 5.55
Jameson 5.33
Gillette 5.23
Pilsner Urquell 4.94
Verizon 4.83
Margaritaville 4.73
Carhartt 4.56
Chick-fil-A 4.50
iHeartRadio Music Awards 4.39
FedEx 4.38
Busch 4.29
Leica 3.87
Heinz 3.84
Guinness 3.71
Columbia Pictures 3.71
Kodak 3.67
ESPN 3.67
Taco Bell 3.66
Emporium 3.60
NHL 3.26
Cadillac 3.17
Nickelodeon 2.99
Pixar 2.97
Showtime 2.95
Yamaha 2.65
Philips 2.56
Lollapalooza 2.54
SoundCloud 2.53
Mulberry 2.50
Beats Electronics 2.42
Harley-Davidson 2.28
Airbnb 2.26
Walmart 2.24
Budweiser 2.24

Official Profiles

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Artist: Sierra Hull

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-21 04:00 UTC Sierra Hull The Orpheum Theatre Los Angeles, United States
2025-12-22 04:00 UTC Duane Betts The Fillmore San Francisco, United States
2026-01-20 08:00 UTC Panic En La Playa Trece 2026 Hard Rock Hotel Riviera Maya Tulum, Mexico
2026-01-20 08:00 UTC Panic En La Playa 2026 Hard Rock Hotel - Riviera Maya Playa del Carmen, Mexico
2026-02-27 20:00 UTC WinterWonderGrass Festival 2026 Sheraton Steamboat Resort Villas Steamboat Springs, United States

Trending Artist