Sie7e

Sie7e — reggae artist from PR.

Sie7e, born David Rodríguez Labault in Bayamón, Puerto Rico, is a versatile artist who has made a mark in the music industry. Winning the Latin Grammy for Best…

Influence: 49.52% Fanbase: 28.28% Trending: 60.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 38.20% • Very Strong

As of 2025-09-08

104,914

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:52 UTC

Genres

reggaereggae en espanolreggae fusion

Biography

Sie7e, born David Rodríguez Labault in Bayamón, Puerto Rico, is a versatile artist who has made a mark in the music industry. Winning the Latin Grammy for Best New Artist, Sie7e's music blends Reggae, Dancehall, Rock, and Alternative Pop, with lyrics focusing on social issues and love. Before pursuing music full-time, he studied sound engineering, worked in various roles in the industry, and was involved in different bands spanning multiple genres. In 2011, he released "Tengo tu love," the lead single from his successful album "Mucha Cosa Buena," propelling him to international fame and acclaim.

Sie7e's infectious "Feel good music" resonated with audiences in over 30 countries in Latin America and Europe, solidifying his status as an independent international artist under his label La Vida Buena Music. The hit song "Tengo tu love" not only topped radio and sales charts but also garnered nominations for prestigious awards such as the Latin Grammy for Best Alternative Song and Los 40 Principales Awards for Best Song of the Year by an international artist. Sie7e's journey from a multi-talented musician to an acclaimed singer-songwriter showcases his dedication to creating music that not only entertains but also inspires listeners worldwide.

Top Brand Affinities

Report Date: 2025-09-08

Sie7e cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, ARGENTINA, COLOMBIA. A heavily female (66%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 84 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Univision, La Perla, Jetblue Airways, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sie7e score 0.08% — Low bucket.

Brand: UnivisionBrand: La PerlaBrand: Jetblue Airways

Followers:104,914

Engagements:84

Rate:0.1%

Posts:815

Avg Likes:84

Avg Comments:4

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 104,914 · Engagements 84 · Rate 0.1% Posts 815 · Views 0 · Avg Likes 84 · Avg Comments 4 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 23% 35-44: 22% 45-64: 6%	Largest: 25-34 (46%); next: 18-24 (23%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (43%) ARGENTINA (17%) COLOMBIA (8%) CHILE (5%) ECUADOR (4%)	Top regions: UNITED STATES (43%), ARGENTINA (17%), COLOMBIA (8%)
Platform Engagement	Instagram: 84 avg likes/post	best engagement: Instagram 84 avg likes

Top Brand Affinities

Univision

Score: 38.20

La Perla

Score: 27.76

Jetblue Airways

Score: 14.25

Cafecito

Score: 14.00

Movistar

Score: 12.06

Amazon Music

Score: 10.72

Walgreens

Score: 9.05

Pro Tools

Score: 8.94

Amway

Score: 7.65

LATAM

Score: 7.37

Suavecito

Score: 6.98

American Airlines

Score: 6.55

Brand	Category	Score
Univision		38.20
La Perla		27.76
Jetblue Airways		14.25
Cafecito		14.00
Movistar		12.06
Amazon Music		10.72
Walgreens		9.05
Pro Tools		8.94
Amway		7.65
LATAM		7.37
Suavecito		6.98
American Airlines		6.55
Bacardi		5.66
Ableton		5.58
VidaSana		4.19
NBC		3.15
Spotify Music		3.05
Pandora		2.93
Busch		2.63
NBA		2.51
Herbalife		2.48
Lollapalooza		2.36
Pic Collage		2.23
Tomorrowland		1.97
musical.ly		1.81
Guess		1.75
Forever 21		1.71
Beats Electronics		1.70
Los Angeles Lakers		1.66
Sony		1.62
Coachella		1.61
Heineken		1.49
Walmart		1.44
Paypal		1.44
Ferrero		1.43
Pixar		1.41
Lamborghini		1.37
shein		1.35
SheInside		1.29
Universal		1.28
Pepsi		1.27
Walt Disney		1.25
Nutella		1.24
Tesla Motors		1.23
NYX Cosmetics		1.20
Coca-Cola		1.19
Star Wars		1.19
Netflix		1.15
Airbnb		1.13
Ray-Ban		1.11