SIDEPIECE
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
243,891
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:39:31 UTC
Genres
Biography
The collaboration between Party Favor and NITTI resulted in the formation of SIDEPIECE in 2019. NITTI, a Latin Grammy and Billboard Music Award-winning producer, has garnered recognition for his work with artists like Bad Bunny, while Party Favor boasts over 400 million streams and collaborations with various renowned artists. The duo's latest release, "Who Created Love (feat. Midian)," is out now, and fans can catch them on tour for an unforgettable experience.
SIDEPIECE indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, MEXICO. The skew is heavily male (77%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 4,265 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward iHeartRaves, Pioneer, Mixcloud, making streetwear, music platforms, and lifestyle products a natural test bed. Choose SIDEPIECE when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 243,891 · Engagements 2,937 · Rate 1.2% Posts 1,525 · Views 5,070 · Avg Likes 2,906 · Avg Comments 69 · Avg Views 5,070 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 41% 35-44: 11% 45-64: 4% |
Largest: 18-24 (41%); next: 25-34 (41%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (38%) BRAZIL (7%) MEXICO (4%) CANADA (4%) INDIA (4%) |
Top regions: UNITED STATES (38%), BRAZIL (7%), MEXICO (4%) |
| Platform Engagement | Instagram: 2,596 avg likes/post · Tiktok: 4,265 avg views/post · Youtube: 805 avg views/post | Best reach: Tiktok 4,265 avg views; best engagement: Instagram 2,596 avg likes |
Top Brand Affinities
iHeartRaves
Pioneer
Mixcloud
Ableton
Trancefamily
Phase One
Coachella
Tomorrowland
SoundCloud
Live Nation
MOOG
Amazon Music
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 193.08 | |
| Pioneer | 84.63 | |
| Mixcloud | 54.45 | |
| Ableton | 51.13 | |
| Trancefamily | 47.11 | |
| Phase One | 36.57 | |
| Coachella | 25.73 | |
| Tomorrowland | 22.98 | |
| SoundCloud | 22.83 | |
| Live Nation | 20.65 | |
| MOOG | 18.28 | |
| Amazon Music | 15.75 | |
| Nasty Gal | 13.02 | |
| Lollapalooza | 12.83 | |
| Akai | 12.70 | |
| Alphalete | 12.24 | |
| REVOLVE | 12.13 | |
| Sennheiser | 11.29 | |
| Barstool Sports | 10.77 | |
| Free People | 9.40 | |
| Spotify Music | 8.43 | |
| Steve Madden | 7.65 | |
| Pro Tools | 7.54 | |
| Beats Electronics | 7.10 | |
| Amway | 6.83 | |
| Coors | 6.25 | |
| Bud Light | 6.01 | |
| iHeartRadio Music Awards | 5.68 | |
| American Airlines | 5.57 | |
| Margaritaville | 5.30 | |
| Jameson | 5.22 | |
| Champion | 5.10 | |
| American Eagle | 4.94 | |
| Taco Bell | 4.75 | |
| NORDSTROM | 4.42 | |
| Verizon | 4.20 | |
| Gillette | 4.07 | |
| Summit Entertainment | 3.94 | |
| Bellagio | 3.85 | |
| Red Bull | 3.67 | |
| Los Angeles Lakers | 3.65 | |
| Kate Spade | 3.52 | |
| ESPN | 3.47 | |
| Abercrombie & Fitch | 3.42 | |
| Acura | 3.32 | |
| Lululemon Athletica | 3.29 | |
| Stüssy | 3.27 | |
| Bacardi | 3.24 | |
| Monster Beverage | 3.20 | |
| NFL | 3.14 |
Official Profiles
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LoginArtist: SIDEPIECE
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 05:00 UTC | SIDEPIECE | Realm | Portland, United States | |
| 2025-12-13 05:00 UTC | SIDEPIECE | REALM PDX | Portland, United States | |
| 2025-12-20 23:00 UTC | SIDEPIECE | Palm Tree Club, North Bay Village | Miami, United States | |
| 2025-12-27 05:00 UTC | SIDEPIECE | The Palace Theatre | Calgary, Canada | |
| 2025-12-27 05:00 UTC | The Midway 2025 | 3618 Midway Rd. | plant city, United States | |
| 2025-12-28 05:00 UTC | SIDEPIECE | Union Hall | Edmonton, Canada | |
| 2026-01-01 04:00 UTC | SIDEPIECE | The Concourse Project | Austin, United States | |
| 2026-02-01 05:00 UTC | SIDEPIECE | The Restaurant at Chasing Rabbits Vail | Vail, United States | |
| 2026-02-01 06:00 UTC | SIDEPIECE | Chasing Rabbits | Vail, United States | |
| 2026-03-04 04:00 UTC | SIDEPIECE | Chicabal Sunset Club | Cancún, Mexico | — |
