Sick Luke

Sick Luke — hip-hop & rap artist from IT.

X2 is a dynamic and versatile music duo known for their energetic performances and eclectic sound. With a fusion of electronic beats, catchy melodies, and…

Influence: 52.24% Fanbase: 29.67% Trending: 63.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Napapijri • 27.35% • Very Strong

As of 2025-09-08

817,738

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:20:26 UTC

Genres

hip-hop & raphip-hop/rapitalian hip hoptrap italianahip hoptrap

Biography

X2 is a dynamic and versatile music duo known for their energetic performances and eclectic sound. With a fusion of electronic beats, catchy melodies, and powerful vocals, X2 creates a unique and captivating musical experience for their audience. Their music is a blend of various genres, including pop, EDM, and hip-hop, making it both fresh and exciting.

Comprised of two talented musicians, X2 brings a high level of artistry and professionalism to their music. Their chemistry on stage is undeniable, drawing in listeners with their infectious energy and charisma. X2's innovative approach to music production and performance sets them apart in the industry, and their growing fan base is a testament to their talent and appeal.

Top Brand Affinities

Report Date: 2025-09-08

Sick Luke reliably reaches 18-24 & 25-34 audiences in ITALY, UNITED STATES, SPAIN. The base is heavily male (74%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Instagram (59,954 avg likes per post); Instagram layers on depth and replies. The audience sits near Napapijri, Kappa, Peroni, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sick Luke score 7.33% — Very Strong bucket.

Brand: NapapijriBrand: KappaBrand: Peroni

Followers:817,738

Engagements:59,954

Rate:7.3%

Posts:197

Avg Likes:59,954

Avg Comments:243

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 817,738 · Engagements 59,954 · Rate 7.3% Posts 197 · Views 0 · Avg Likes 59,954 · Avg Comments 243 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 39% 13-17: 7% 35-44: 6%	Largest: 18-24 (47%); next: 25-34 (39%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	ITALY (90%) UNITED STATES (2%) SPAIN (1%) UNITED KINGDOM (1%) FRANCE (1%)	Top regions: ITALY (90%), UNITED STATES (2%), SPAIN (1%)
Platform Engagement	Instagram: 59,954 avg likes/post	best engagement: Instagram 59,954 avg likes

Top Brand Affinities

Napapijri

Score: 27.35

Kappa

Score: 19.42

Peroni

Score: 17.98

Stone Island

Score: 15.31

Palm Angels

Score: 14.73

Dsquared

Score: 12.22

Tattoodo

Score: 11.62

Foot Locker

Score: 11.47

Superga

Score: 10.99

Auchan

Score: 10.91

Calzedonia

Score: 10.82

Dom Pérignon

Score: 9.66

Brand	Category	Score
Napapijri		27.35
Kappa		19.42
Peroni		17.98
Stone Island		15.31
Palm Angels		14.73
Dsquared		12.22
Tattoodo		11.62
Foot Locker		11.47
Superga		10.99
Auchan		10.91
Calzedonia		10.82
Dom Pérignon		9.66
Pull&Bear		8.31
New Era		8.18
Arezzo		8.17
JACQUEMUS		7.37
Moët & Chandon		6.96
Moncler		6.80
Clash Royale		6.43
Supreme		5.99
Campari		5.84
Alexander McQueen		5.83
Stüssy		5.46
Alfa Romeo		5.15
Emporio Armani		5.07
Ableton		4.85
Kiko		4.70
The North Face		4.59
Carhartt		4.58
Versace		4.52
Rolex		4.16
Gucci		4.03
Husqvarna Motorcycles		4.01
Polo Ralph Lauren		3.82
Balenciaga		3.82
Fendi		3.82
Dolce & Gabbana		3.74
Bershka		3.58
Armani		3.57
Beats Electronics		3.54
ASOS		3.41
Calvin Klein		3.25
Daniel Wellington		3.22
Timberland		3.21
Stradivarius		3.00
SoundCloud		2.99
Lamborghini		2.89
Nike		2.87
Vans		2.84
Spotify Music		2.81