Sia Brand Affinity ranks highest American Airlines at 5.40% . Very Strong. Score DMDB 70.78% | Fanbase 87.80%

Sia — pop artist from AU.

Gimme ❤️ is a singer-songwriter who emerged onto the music scene in 2015. Born and raised in Los Angeles, California, she began her musical journey at a young…

Sia

Superstar

Country: AU | Artist ID: 11e81bc0-60ff-b9f2-8fdf-a0369fe50396

Find Artist

Genres

popdance poppopaustralian pop

Influential: 70.78% Fanbase: 87.80% Trending: 62.27%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

American Airlines • 5.40% • Very Strong

As of 2025-09-10

38,674,292

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 70.78% | Fanbase 87.80% | Trending 62.27% | CAREER STAGE: SUPERSTAR

Biography

Gimme ❤️ is a singer-songwriter who emerged onto the music scene in 2015. Born and raised in Los Angeles, California, she began her musical journey at a young age, drawing inspiration from a wide range of genres. Her debut album, released in 2017, received critical acclaim for its introspective lyrics and soulful vocals. Since then, she has continued to hone her craft and build a dedicated fan base through her authentic storytelling and emotive performances.

With a unique blend of folk, pop, and soul influences, Gimme ❤️ has captivated audiences with her heartfelt songs and raw, honest lyrics. She has performed at various venues and music festivals across the country, showcasing her powerful voice and compelling stage presence. In addition to her solo work, Gimme ❤️ has collaborated with other artists and songwriters, further expanding her musical horizons. As she continues to evolve as an artist, she remains committed to creating music that resonates with listeners on a deep and personal level.

Report Date: 2025-09-10

Sia connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, INDIA. With a female-leaning (53%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 1,200,000 avg views per post; Tiktok adds dependable engagement depth. Overlap with American Airlines, Movistar, Tomorrowland highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sia moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sia score 0.13% — Low bucket.

Brand: American AirlinesBrand: MovistarBrand: Tomorrowland

Followers:38,674,292

Engagements:51,497

Rate:0.1%

Posts:1,693

Avg Likes:48,370

Avg Comments:842

Avg Views:1,342,512

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 38,674,292 · Engagements 51,497 · Rate 0.1% Posts 1,693 · Views 1,342,512 · Avg Likes 48,370 · Avg Comments 842 · Avg Views 1,342,512	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 7% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (15%) BRAZIL (15%) INDIA (9%) INDONESIA (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (15%), BRAZIL (15%), INDIA (9%)
Platform Engagement	Instagram: 9,328 avg likes/post · Tiktok: 1,200,000 avg views/post · Youtube: 142,512 avg views/post	Best reach: Tiktok 1,200,000 avg views; best engagement: Tiktok 34,300 avg likes

Top Brand Affinities

American Airlines

Score: 5.40

Movistar

Score: 5.08

Tomorrowland

Score: 4.73

Lollapalooza

Score: 3.09

MTV

Score: 2.58

Fenty beauty

Score: 2.56

Aperol

Score: 2.52

Fendi

Score: 2.34

Victoria's Secret

Score: 2.34

Bellagio

Score: 2.16

Garnier

Score: 2.16

Nickelodeon

Score: 2.12

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Top Brand Affinities

Brand	Category	Score
American Airlines		5.40
Movistar		5.08
Tomorrowland		4.73
Lollapalooza		3.09
MTV		2.58
Fenty beauty		2.56
Aperol		2.52
Fendi		2.34
Victoria's Secret		2.34
Bellagio		2.16
Garnier		2.16
Nickelodeon		2.12
AMC		2.11
Too Faced Cosmetics		2.08
shein		2.08
Coachella		2.05
Dolce & Gabbana		1.88
Polo Ralph Lauren		1.83
Lacoste		1.81
Bershka		1.81
SheInside		1.80
Guess		1.79
Polaroid		1.79
HBO		1.77
Converse		1.74
Red Bull		1.69
Primark		1.68
Pizza Lover		1.66
NYX Cosmetics		1.65
Maybelline		1.63
Vogue		1.63
Hermès		1.63
Forever 21		1.59
Sephora		1.59
Michael Kors		1.55
Harley-Davidson		1.54
KTM		1.53
Oakley		1.52
L'Oréal Paris		1.50
KFC		1.49
Versace		1.46
Starbucks		1.44
Balenciaga		1.43
Cartier		1.41
Pixar		1.41
Gymshark		1.40
NFL		1.39
Universal		1.37
Coca-Cola		1.37
Urban Decay Cosmetics		1.35