Shygirl

Shygirl — pop artist from GB.

Shygirl, known for her lyrics and DJ skills, creates music that thrives in the heart of the club scene. Her dark and captivating tone immerses listeners in a…

Influence: 58.65% Fanbase: 42.11% Trending: 66.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jean Paul Gaultier • 32.31% • Very Strong

As of 2025-09-09

772,863

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:29 UTC

Genres

popdance poppopart pophyperpopalternativeescape roomelectronicelectronicelectropopelectradeconstructed clubother electronic musiceuropeangrimewave

Biography

Shygirl, known for her lyrics and DJ skills, creates music that thrives in the heart of the club scene. Her dark and captivating tone immerses listeners in a world of underground sounds and pulsating beats.

Top Brand Affinities

Report Date: 2025-09-09

Shygirl performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. Audience composition is heavily male (59%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 10,650 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Jean Paul Gaultier, Mixcloud, Vivienne Westwood, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Shygirl is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shygirl score 1.31% — Moderate bucket.

Brand: Jean Paul GaultierBrand: MixcloudBrand: Vivienne Westwood

Followers:772,863

Engagements:10,157

Rate:1.3%

Posts:478

Avg Likes:10,066

Avg Comments:99

Avg Views:17,033

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 772,863 · Engagements 10,157 · Rate 1.3% Posts 478 · Views 17,033 · Avg Likes 10,066 · Avg Comments 99 · Avg Views 17,033	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 34% 13-17: 6% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (34%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (33%) BRAZIL (11%) UNITED KINGDOM (9%) FRANCE (4%) CANADA (4%)	Top regions: UNITED STATES (33%), BRAZIL (11%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 8,679 avg likes/post · Tiktok: 10,650 avg views/post · Youtube: 6,383 avg views/post	Best reach: Tiktok 10,650 avg views; best engagement: Instagram 8,679 avg likes

Top Brand Affinities

Jean Paul Gaultier

Score: 32.31

Mixcloud

Score: 30.61

Vivienne Westwood

Score: 20.33

Acne Studios

Score: 19.56

Grindr

Score: 18.10

Maison Margiela

Score: 17.26

Depop

Score: 16.58

Ableton

Score: 16.33

JACQUEMUS

Score: 12.56

Glossier

Score: 12.50

GENTLE MONSTER

Score: 12.20

Alexander Wang

Score: 11.94

Brand	Category	Score
Jean Paul Gaultier		32.31
Mixcloud		30.61
Vivienne Westwood		20.33
Acne Studios		19.56
Grindr		18.10
Maison Margiela		17.26
Depop		16.58
Ableton		16.33
JACQUEMUS		12.56
Glossier		12.50
GENTLE MONSTER		12.20
Alexander Wang		11.94
Alexander McQueen		11.92
Selfridges		11.32
Marni		11.11
SoundCloud		10.64
Miu Miu		9.94
Loewe		9.39
Dr. Martens		7.52
Lime Crime		7.42
Fenty beauty		7.17
ASOS		7.16
Marc Jacobs		6.89
Vauxhall		6.63
Urban Outfitters		6.59
Coachella		6.49
Barbie		6.42
Balenciaga		6.02
Lollapalooza		5.52
Moschino		5.26
Vogue		5.03
boohoo		5.03
Versace		4.91
Coach		4.73
NARS Cosmetics		4.53
Dolce & Gabbana		4.39
Spotify Music		4.31
Stüssy		4.26
Prada		4.24
BALMAIN		4.17
Polaroid		4.09
Tinder		3.67
Showtime		3.66
Ferragamo		3.51
Make Up For Ever		3.39
Fendi		3.39
TOM FORD		3.30
Kodak		3.29
GIVENCHY		3.26
Tesco		3.21