Shweta Mohan Brand Affinity ranks highest Infosys at 18.23% . Very Strong. Score DMDB 58.91% | Fanbase 54.22%

Shweta Mohan — pop artist from IN.

Shweta Mohan is an Indian playback singer known for her work in Tamil, Malayalam, Kannada, Telugu, and Hindi films. The daughter of renowned playback singer…

Shweta Mohan

Recognizable

Country: IN | Gender: female | Artist ID: 11e81bbe-d226-14b6-9a49-a0369fe50396

Find Artist

Genres

poptamil poppopasianfilmitamil

Influential: 58.91% Fanbase: 54.22% Trending: 61.26%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Infosys • 18.23% • Very Strong

As of 2025-09-10

1,720,713

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 58.91% | Fanbase 54.22% | Trending 61.26% | CAREER STAGE: MAINSTREAM

Biography

Shweta Mohan is an Indian playback singer known for her work in Tamil, Malayalam, Kannada, Telugu, and Hindi films. The daughter of renowned playback singer Sujatha Mohan, Shweta draws inspiration from her mother's musical legacy. She is currently undergoing training in Carnatic classical vocal, Western vocal, piano, and Hindustani vocal.

Throughout her career, Shweta has received numerous awards, including the Filmfare Award, Kerala State Film Award, Radio Mirchi Award, and Vanitha Film Award. She has collaborated with esteemed music directors such as Ilaiyaraaja, A.R. Rahman, and Harris Jayaraj, showcasing her versatile singing style and earning recognition beyond her familial ties in the industry.

Report Date: 2025-09-10

Shweta Mohan stands out with 25-34 & 18-24 audiences across INDIA, SRI LANKA, MALAYSIA. The profile is heavily male (71%), and content lands hardest on Youtube, where posts average 21,129 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Infosys, Mahindra, Petronas, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Shweta Mohan a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shweta Mohan score 0.41% — Low bucket.

Brand: InfosysBrand: MahindraBrand: Petronas

Followers:1,720,713

Engagements:7,048

Rate:0.4%

Posts:1,541

Avg Likes:7,010

Avg Comments:68

Avg Views:21,129

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,720,713 · Engagements 7,048 · Rate 0.4% Posts 1,541 · Views 21,129 · Avg Likes 7,010 · Avg Comments 68 · Avg Views 21,129	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 36% 35-44: 12% 13-17: 5%	Largest: 25-34 (44%); next: 18-24 (36%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	INDIA (76%) SRI LANKA (4%) MALAYSIA (4%) UNITED STATES (4%) UNITED ARAB EMIRATES (2%)	Top regions: INDIA (76%), SRI LANKA (4%), MALAYSIA (4%)
Platform Engagement	Instagram: 6,287 avg likes/post · Youtube: 21,129 avg views/post	Best reach: Youtube 21,129 avg views; best engagement: Instagram 6,287 avg likes

Top Brand Affinities

Infosys

Score: 18.23

Mahindra

Score: 14.17

Petronas

Score: 4.81

musical.ly

Score: 4.29

KTM

Score: 4.04

Snapseed

Score: 3.94

Genesis

Score: 3.82

Bajaj

Score: 3.71

Travelgram

Score: 2.83

Yamaha

Score: 2.74

KFC

Score: 2.71

Canon

Score: 2.68

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Top Brand Affinities

Brand	Category	Score
Infosys		18.23
Mahindra		14.17
Petronas		4.81
musical.ly		4.29
KTM		4.04
Snapseed		3.94
Genesis		3.82
Bajaj		3.71
Travelgram		2.83
Yamaha		2.74
KFC		2.71
Canon		2.68
Pizza Hut		2.56
Nikon		2.38
National Geographic		2.28
Sony		2.25
Ray-Ban		2.24
Nokia		2.09
Skoda		1.99
Ducati		1.88
Harley-Davidson		1.54
Hyundai		1.43
Adobe		1.35
Huawei		1.25
Samsung Group		1.24
Grand Theft Auto		1.19
Xiaomi		1.18
Suzuki		1.16
Levi's		1.09
FIFA		1.08
Apple		1.06
Rolex		1.05
GoPro		1.03
Marvel Entertainment		1.03
Beats Electronics		1.02
Puma		1.00
Tommy Hilfiger		1.00
Honda		0.99
Zara		0.96
Mercedes-Benz		0.95
Huda Beauty		0.93
Lamborghini		0.84
SoundCloud		0.84
H&M		0.84
HBO		0.83
PlayStation		0.82
Vogue		0.79
McDonald's		0.77
Coca-Cola		0.77
Ferrari		0.76