Shurik’n

Shurik’n — hip-hop & rap artist from FR.

Shurik'n, a member of the renowned French rap group IAM, achieved chart-topping success with his solo debut album in 1998. Born Geoffroy Mussard in Marseille,…

Influence: 51.75% Fanbase: 31.13% Trending: 62.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 43.77% • Very Strong

As of 2025-09-09

51,785

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:41 UTC

Genres

hip-hop & raprap conscienthip-hop/rapfrench hip hopold school rap francaisrap marseillerap indecontemporary hip hophip hop

Biography

Shurik'n, a member of the renowned French rap group IAM, achieved chart-topping success with his solo debut album in 1998. Born Geoffroy Mussard in Marseille, he co-founded IAM in the late '80s with fellow members Akhenaton, Freeman, Khéops, Imhotep, and Kephren. IAM's breakout single "Je Danse le Mia" from their album Ombre Est Lumière (1993) propelled them to fame, leading to successful solo careers for its members. Shurik'n's solo album Où Je Vis (1998) topped the charts and produced hit singles "La Garde Meurt Mais Ne Se Rend Pas" and "J'leve Mon Verre," followed by collaborations with his brother Faf Larage on the album La Garde (2000).

In the following years, Shurik'n reunited with IAM for hit albums like Revoir un Printemps (2004) and Saison 5 (2007), as well as the acclaimed live recording Live au Dôme de Marseille (2005). The success of IAM's albums and Shurik'n's solo ventures solidified their status as trailblazers in the French rap scene, with their innovative music and chart-topping hits captivating audiences both locally and internationally.

Top Brand Affinities

Report Date: 2025-09-09

Shurik’n maintains consistent pull among 25-34 & 35-44 audiences across FRANCE, SWITZERLAND, BELGIUM. The audience leans heavily male (73%), so brand cues around style and status perform well. The clearest reach is on Instagram with 866 avg likes per post; Instagram functions as the community touchpoint. Affinity with Accor Hotels, beIN SPORTS, Fnac makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shurik’n score 1.67% — Moderate bucket.

Brand: Accor HotelsBrand: beIN SPORTSBrand: Fnac

Followers:51,785

Engagements:866

Rate:1.7%

Posts:170

Avg Likes:866

Avg Comments:25

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 51,785 · Engagements 866 · Rate 1.7% Posts 170 · Views 0 · Avg Likes 866 · Avg Comments 25 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 35-44: 33% 18-24: 16% 45-64: 7%	Largest: 25-34 (42%); next: 35-44 (33%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	FRANCE (71%) SWITZERLAND (4%) BELGIUM (3%) UNITED STATES (3%) CANADA (3%)	Top regions: FRANCE (71%), SWITZERLAND (4%), BELGIUM (3%)
Platform Engagement	Instagram: 866 avg likes/post	best engagement: Instagram 866 avg likes

Top Brand Affinities

Accor Hotels

Score: 43.77

beIN SPORTS

Score: 36.86

Fnac

Score: 35.68

Akai

Score: 30.05

Ricard

Score: 27.38

Le coq sportif

Score: 26.74

Mixcloud

Score: 14.07

Galeries Lafayette

Score: 13.32

Longchamp

Score: 12.53

Air France

Score: 12.19

ESPRIT

Score: 11.86

Décathlon

Score: 10.38

Brand	Category	Score
Accor Hotels		43.77
beIN SPORTS		36.86
Fnac		35.68
Akai		30.05
Ricard		27.38
Le coq sportif		26.74
Mixcloud		14.07
Galeries Lafayette		13.32
Longchamp		12.53
Air France		12.19
ESPRIT		11.86
Décathlon		10.38
Ableton		9.88
Evian		9.85
Pro Tools		9.58
Pioneer		9.47
Montblanc		8.46
New Era		8.03
Amazon Music		7.75
PLAYMOBIL		7.67
Sneaker News		6.81
Beats Electronics		5.99
Lacoste		5.88
KARL LAGERFELD		5.68
Kickstagram		5.63
Garnier		5.16
Dsquared		5.14
Myprotein		4.95
NBC		4.81
Carrefour		4.42
UEFA		4.28
SoundCloud		4.24
Nice Kicks		4.20
Hugo Boss		4.13
Carhartt		4.03
Hublot		4.00
Citroen		4.00
Elle Magazine		4.00
NBA		3.75
ASICS		3.57
Renault		3.49
Omega		3.42
Los Angeles Lakers		3.41
Timberland		3.40
Peugeot		3.31
Leica		3.18
Burger King		3.18
Spotify Music		2.96
Rover		2.83
Fila		2.78