Shubh Brand Affinity ranks highest Mahindra at 10.73% . Very Strong. Score DMDB 67.57% | Fanbase 66.14%

Shubh — hip-hop & rap artist from CA.

Shubh, a Punjabi-Canadian rapper and vocalist, has quickly made a name for himself in the music industry. His breakout debut single "We Rollin" and hit track…

Shubh

Recognizable

Country: CA | Gender: male | Artist ID: 5f3f8876-ae38-4bd6-b0a6-d5e8ceab3b9c

Find Artist

Genres

hip-hop & rappunjabi hip hop

Influential: 67.57% Fanbase: 66.14% Trending: 68.29%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 10.73% • Very Strong

As of 2025-09-10

9,682,162

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.57% | Fanbase 66.14% | Trending 68.29% | CAREER STAGE: MAINSTREAM

Biography

Shubh, a Punjabi-Canadian rapper and vocalist, has quickly made a name for himself in the music industry. His breakout debut single "We Rollin" and hit track "Baller" propelled him to mainstream success, accumulating over 500 million career streams within his first year. Known for his introspective rap style and songwriting skills, Shubh has established himself as a significant presence in hip-hop music.

Based in Toronto, Shubh has redefined trap, hip-hop, and R&B with his ambitious vision, garnering both critical acclaim and commercial success. His rapid rise and consistent output of hits have solidified his status as one of the most prominent emerging artists in the global music scene, making him a notable figure in modern hip-hop.

Report Date: 2025-09-10

Shubh resonates with 18-24 & 25-34 audiences and sustains presence in INDIA, PAKISTAN, UNITED ARAB EMIRATES. The demographic is heavily male (88%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 9,345,505 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mahindra, Superdry, Genesis maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shubh score 5.34% — Very Strong bucket.

Brand: MahindraBrand: SuperdryBrand: Genesis

Followers:9,682,162

Engagements:517,414

Rate:5.3%

Posts:70

Avg Likes:508,760

Avg Comments:13,239

Avg Views:9,377,705

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,682,162 · Engagements 517,414 · Rate 5.3% Posts 70 · Views 9,377,705 · Avg Likes 508,760 · Avg Comments 13,239 · Avg Views 9,377,705	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 31% 13-17: 8% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (31%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	INDIA (75%) PAKISTAN (14%) UNITED ARAB EMIRATES (4%) ITALY (2%) AUSTRALIA (2%)	Top regions: INDIA (75%), PAKISTAN (14%), UNITED ARAB EMIRATES (4%)
Platform Engagement	Instagram: 332,069 avg likes/post · Tiktok: 32,200 avg views/post · Youtube: 9,345,505 avg views/post	Best reach: Youtube 9,345,505 avg views; best engagement: Instagram 332,069 avg likes

Top Brand Affinities

Mahindra

Score: 10.73

Superdry

Score: 6.06

Genesis

Score: 4.44

Bajaj

Score: 3.53

Ray-Ban

Score: 3.37

Snapseed

Score: 3.26

G-shock

Score: 3.14

Levi's

Score: 3.10

Beats Electronics

Score: 2.92

Gymshark

Score: 2.74

Land Rover

Score: 2.57

Burberry

Score: 2.47

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Top Brand Affinities

Brand	Category	Score
Mahindra		10.73
Superdry		6.06
Genesis		4.44
Bajaj		3.53
Ray-Ban		3.37
Snapseed		3.26
G-shock		3.14
Levi's		3.10
Beats Electronics		2.92
Gymshark		2.74
Land Rover		2.57
Burberry		2.47
Zara		2.35
Puma		2.34
Jeep		2.29
Under Armour		2.24
Armani		2.23
Grand Theft Auto		2.19
MTV		2.18
KTM		2.17
H&M		2.16
Tommy Hilfiger		2.16
Rolls-Royce		2.14
Gucci		1.94
Travelgram		1.90
musical.ly		1.90
Canon		1.84
Louis Vuitton		1.72
Dodge		1.71
Nikon		1.60
Ford		1.60
FashionNova		1.51
SoundCloud		1.51
Versace		1.48
Adobe		1.41
Hyundai		1.40
KFC		1.36
Nike		1.34
Calvin Klein		1.34
Toyota		1.22
Mercedes-Benz		1.20
Rolex		1.16
Lamborghini		1.16
Xiaomi		1.14
Prada		1.10
shein		1.09
Polo Ralph Lauren		1.08
Apple		1.07
WWE		1.07
Spotify Music		1.05