Shreya Ghoshal Brand Affinity ranks highest Infosys at 16.14% . Very Strong. Score DMDB 85.60% | Fanbase 80.46%

Shreya Ghoshal — pop artist from IN.

Qawwali is a centuries-old form of devotional music rooted in Indian and Pakistani Sufism, aimed at spiritual elevation through ritualized listening known as…

Shreya Ghoshal

Superstar

Country: IN | Gender: female | Artist ID: 11e81bce-3742-b638-9592-a0369fe50396

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Genres

poppopdesi popasianfilmimodern bollywoodbollywoodmiddle easternsufi

Influential: 85.60% Fanbase: 80.46% Trending: 88.17%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Infosys • 16.14% • Very Strong

As of 2025-09-10

37,451,930

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 85.60% | Fanbase 80.46% | Trending 88.17% | CAREER STAGE: SUPERSTAR

Biography

Qawwali is a centuries-old form of devotional music rooted in Indian and Pakistani Sufism, aimed at spiritual elevation through ritualized listening known as Sama. Renowned qawwali singer Ustad Nusrat Fateh Ali Khan, a prominent figure in the genre, passed away in 1997, with his nephew Rahat Fateh Ali Khan taking over the leadership of his group shortly after. Rahat, born in Faisalabad, Pakistan, was groomed in qawwali music from a young age by his uncle and father, eventually joining his uncle's group at age 15.

Under Rahat Nusrat Fateh Ali Khan's leadership, the group has continued to captivate audiences worldwide through recordings and live performances, including collaborations with artists like Eddie Vedder. Rahat's U.S. debut album, produced by Rick Rubin, showcases his emotionally charged and skillfully executed performances. Despite his ventures into Western pop collaborations and modern studio recordings, Rahat remains dedicated to preserving the traditional art and spiritual essence of qawwali, viewing it as a timeless message of Sufism that transcends cultural boundaries.

Report Date: 2025-09-10

Shreya Ghoshal draws 18-24 & 25-34 audiences and holds attention in INDIA, BANGLADESH, PAKISTAN. The skew is heavily male (71%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 3,650,000 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Infosys, Mahindra, Maruti makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shreya Ghoshal score 1.23% — Moderate bucket.

Brand: InfosysBrand: MahindraBrand: Maruti

Followers:37,451,930

Engagements:461,500

Rate:1.2%

Posts:2,739

Avg Likes:455,798

Avg Comments:3,829

Avg Views:4,095,249

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,451,930 · Engagements 461,500 · Rate 1.2% Posts 2,739 · Views 4,095,249 · Avg Likes 455,798 · Avg Comments 3,829 · Avg Views 4,095,249	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 36% 35-44: 6% 13-17: 5%	Largest: 18-24 (52%); next: 25-34 (36%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	INDIA (71%) BANGLADESH (10%) PAKISTAN (5%) INDONESIA (4%) UNITED STATES (2%)	Top regions: INDIA (71%), BANGLADESH (10%), PAKISTAN (5%)
Platform Engagement	Instagram: 219,006 avg likes/post · Tiktok: 3,650,000 avg views/post · Youtube: 445,249 avg views/post	Best reach: Tiktok 3,650,000 avg views; best engagement: Tiktok 226,650 avg likes

Top Brand Affinities

Infosys

Score: 16.14

Mahindra

Score: 11.61

Maruti

Score: 9.33

Snapseed

Score: 3.90

KTM

Score: 3.46

Bajaj

Score: 3.40

Kia Motors

Score: 3.22

Geocaching

Score: 2.61

MTV

Score: 2.55

National Geographic

Score: 2.32

Travelgram

Score: 2.06

musical.ly

Score: 2.06

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Top Brand Affinities

Brand	Category	Score
Infosys		16.14
Mahindra		11.61
Maruti		9.33
Snapseed		3.90
KTM		3.46
Bajaj		3.40
Kia Motors		3.22
Geocaching		2.61
MTV		2.55
National Geographic		2.32
Travelgram		2.06
musical.ly		2.06
Nikon		1.93
KFC		1.91
Xiaomi		1.82
Canon		1.77
Samsung Group		1.72
FIFA		1.70
Adobe		1.70
Microsoft		1.61
Yamaha		1.60
Land Rover		1.50
Puma		1.46
Maserati		1.44
Ray-Ban		1.40
Beats Electronics		1.39
FashionNova		1.34
Sony		1.32
SheInside		1.23
Levi's		1.22
Harley-Davidson		1.21
Suzuki		1.15
Lexus		1.12
Apple		1.08
Google		1.00
Zara		1.00
Hyundai		0.96
Huda Beauty		0.93
McDonald's		0.89
WWE		0.88
SoundCloud		0.86
Honda		0.86
Vogue		0.82
GoPro		0.79
Rolex		0.75
Marvel Entertainment		0.73
Tommy Hilfiger		0.72
Ford		0.71
H&M		0.70
HBO		0.70