Showtek

Showtek — electronic artist from NL.

Established in 2001, Dutch brothers Wouter and Sjoerd Janssen make up the EDM duo Showtek, blending genres like techno and hardstyle. Their career highlights…

Influence: 70.52% Fanbase: 62.95% Trending: 74.30% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 63.61% • Very Strong

As of 2025-09-27

1,336,243

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-11-06 23:25:43 UTC

Genres

electronicedmelectro housepop danceprogressive housedanceclassic hardstyleeuphoric hardstyleprogressive electro housebig roomelectronicadutch househardstyleelectronicaustralianmelbourne bounce

Biography

Established in 2001, Dutch brothers Wouter and Sjoerd Janssen make up the EDM duo Showtek, blending genres like techno and hardstyle. Their career highlights include collaborations with renowned artists such as Tiësto, David Guetta, and Wyclef Jean, and producing hits like "Booyah" and "Bad." Showtek's early releases through Dutch Master Works led to the success of their albums Today Is Tomorrow and Analogue Players in a Digital World, showcasing their signature sound influenced by their hometown of Eindhoven, Netherlands.

Throughout the 2010s, Showtek continued to make waves in the electronic music scene, headlining festivals and releasing successful tracks like "Hell Yeah!" with Tiësto and "Cannonball" with Hardwell. Their collaborations with international stars and chart-topping singles like "Get Loose" and "Bad" solidified their status as a dynamic force in the industry. With releases on labels like OWSLA and Ministry of Sound, Showtek's diverse discography, from Essentials to Skinkalation, Vol. 2, demonstrates their versatility and ongoing impact in the dance music world.

Top Brand Affinities

Report Date: 2025-09-27

Showtek connects with 18-24 & 25-34 audiences and shows durable traction across SOUTH AFRICA, MEXICO, UNITED STATES. With a heavily male (85%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 32,453 avg views per post; Instagram adds dependable engagement depth. Overlap with Accor Hotels, iHeartRaves, Trancefamily highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Showtek moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Showtek score 0.47% — Low bucket.

Brand: Accor HotelsBrand: iHeartRavesBrand: Trancefamily

Followers:1,336,243

Engagements:6,268

Rate:0.5%

Posts:2,129

Avg Likes:5,911

Avg Comments:190

Avg Views:47,953

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,336,243 · Engagements 6,268 · Rate 0.5% Posts 2,129 · Views 47,953 · Avg Likes 5,911 · Avg Comments 190 · Avg Views 47,953	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 32% 13-17: 5% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (32%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	SOUTH AFRICA (13%) MEXICO (8%) UNITED STATES (8%) BRAZIL (7%) GERMANY (5%)	Top regions: SOUTH AFRICA (13%), MEXICO (8%), UNITED STATES (8%)
Platform Engagement	Instagram: 3,171 avg likes/post · Tiktok: 15,500 avg views/post · Youtube: 32,453 avg views/post	Best reach: Youtube 32,453 avg views; best engagement: Instagram 3,171 avg likes

Top Brand Affinities

Accor Hotels

Score: 63.61

iHeartRaves

Score: 62.24

Trancefamily

Score: 40.33

Pioneer

Score: 33.41

Tomorrowland

Score: 30.94

Mixcloud

Score: 20.92

Ableton

Score: 14.02

Sennheiser

Score: 12.04

Amazon Music

Score: 8.60

Grey Goose

Score: 7.83

Ricard

Score: 7.81

SoundCloud

Score: 6.40

Brand	Category	Score
Accor Hotels		63.61
iHeartRaves		62.24
Trancefamily		40.33
Pioneer		33.41
Tomorrowland		30.94
Mixcloud		20.92
Ableton		14.02
Sennheiser		12.04
Amazon Music		8.60
Grey Goose		7.83
Ricard		7.81
SoundCloud		6.40
Efteling		6.24
Jagermeister		5.55
Beats Electronics		5.00
Longchamp		4.41
Bugatti		3.59
Lollapalooza		3.43
Monster Beverage		3.19
Hollister Co		3.18
Garnier		2.94
Dr. Martens		2.88
Coachella		2.84
Hennessy		2.61
Red Bull		2.59
Heineken		2.59
Spotify Music		2.53
Rover		2.49
Jack Daniels		2.48
Montblanc		2.37
KENZO		2.36
Ferrari		2.31
Peugeot		2.27
Maserati		2.16
Renault		2.10
Lacoste		2.10
Bershka		2.03
AMC		1.91
Armani		1.89
Ubisoft		1.87
McLaren		1.80
NFL		1.80
Grand Theft Auto		1.79
Dodge		1.74
Lamborghini		1.73
Lexus		1.69
Budweiser		1.69
shein		1.64
League of Legends		1.64
FIFA		1.62