Shonen Knife

Shonen Knife — rock artist from JP.

Shonen Knife, a Japanese trio formed in 1981, gained popularity in the American underground music scene with their tuneful and fun punk-pop records. Despite…

Influence: 48.99% Fanbase: 24.32% Trending: 61.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 34.06% • Very Strong

As of 2025-09-10

21,327

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 14:42:11 UTC

Genres

rockrockjapanese garage rockpunk rockpunkjapanese punk rockjapanese pop punkj-punkjapanese girl punk

Biography

Shonen Knife, a Japanese trio formed in 1981, gained popularity in the American underground music scene with their tuneful and fun punk-pop records. Despite lineup changes, the band, led by singer/guitarist Naoko Yamano, continued to release albums filled with charm and innocence, attracting the attention of bands like Redd Kross and Nirvana. Their enduring career saw highs like the well-received Let's Knife in 1992 and lows, but they persisted with albums like 2003's Candy Rock and 2011's Osaka Ramones, showcasing their signature sweet and frolicsome pop-punk sound.

After multiple lineup changes, Shonen Knife maintained their energetic and fun-loving spirit, releasing albums like the '70s rock-inspired Adventure in 2016 and the compilation Ready! Set!! Go!!! in 2017. Their albums Sweet Candy Power in 2019 and Our Best Place in 2023 continued their '70s obsession with lively guitar leads and covers of classic songs, demonstrating the band's unwavering commitment to delivering joyous and infectious music well into their fifth decade as a band.

Top Brand Affinities

Report Date: 2025-09-10

Shonen Knife has momentum with 25-34 & 35-44 audiences—particularly in UNITED STATES, JAPAN, UNITED KINGDOM. A heavily male (78%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 1,115 avg views per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Vegemite, Mixcloud signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shonen Knife score 3.42% — Very Strong bucket.

Brand: MOOGBrand: VegemiteBrand: Mixcloud

Followers:21,327

Engagements:730

Rate:3.4%

Posts:1,396

Avg Likes:721

Avg Comments:14

Avg Views:1,115

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,327 · Engagements 730 · Rate 3.4% Posts 1,396 · Views 1,115 · Avg Likes 721 · Avg Comments 14 · Avg Views 1,115	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 35-44: 24% 18-24: 20% 45-64: 18%	Largest: 25-34 (34%); next: 35-44 (24%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (31%) JAPAN (19%) UNITED KINGDOM (15%) CANADA (4%) INDONESIA (3%)	Top regions: UNITED STATES (31%), JAPAN (19%), UNITED KINGDOM (15%)
Platform Engagement	Instagram: 628 avg likes/post · Youtube: 1,115 avg views/post	Best reach: Youtube 1,115 avg views; best engagement: Instagram 628 avg likes

Top Brand Affinities

MOOG

Score: 34.06

Vegemite

Score: 12.74

Mixcloud

Score: 12.08

Square Enix

Score: 11.02

Konami

Score: 10.11

Bandai Namco

Score: 9.07

Kickstarter

Score: 8.71

Capcom

Score: 8.68

Sega

Score: 7.72

Final Fantasy

Score: 7.65

Vivienne Westwood

Score: 7.40

Gundam

Score: 7.07

Brand	Category	Score
MOOG		34.06
Vegemite		12.74
Mixcloud		12.08
Square Enix		11.02
Konami		10.11
Bandai Namco		9.07
Kickstarter		8.71
Capcom		8.68
Sega		7.72
Final Fantasy		7.65
Vivienne Westwood		7.40
Gundam		7.07
Columbia Pictures		7.02
Tate Modern		6.72
Dr. Martens		6.21
RedBubble		5.94
Pilsner Urquell		5.69
MATTEL		5.54
Spotify Music		5.51
Paramount Pictures		5.47
Resident Evil		5.43
Nintendo		5.12
Power Rangers		4.97
Nickelodeon		4.83
Cartoon Network		4.55
Kodak		4.30
Taco Bell		4.22
WWE		4.11
Emporium		3.98
Warner Bros		3.96
Fallout		3.90
Campari		3.78
MTV		3.76
Snoopy And The Peanuts Gang		3.76
Star Wars		3.75
Heinz		3.69
Verizon		3.59
SoundCloud		3.56
Polaroid		3.49
Leica		3.43
Pixar		3.25
Showtime		3.21
BBC		3.17
Comedy Central		3.07
Pokemon Go		3.04
Guinness		3.02
Transformers		2.93
Airbnb		2.85
NHL		2.85
Fujifilm		2.80