Shola Ama
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
74,648
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:07:03 UTC
Genres
Biography
Shola Ama resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, FRANCE. With a heavily male (59%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (205,524 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Mixcloud, Victoria Beckham, ITV makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 74,648 · Engagements 4,313 · Rate 5.8% Posts 173 · Views 205,524 · Avg Likes 4,224 · Avg Comments 329 · Avg Views 205,524 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 22% 35-44: 22% 45-64: 8% |
Largest: 25-34 (46%); next: 18-24 (22%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED KINGDOM (71%) UNITED STATES (7%) FRANCE (3%) SPAIN (2%) ITALY (1%) |
Top regions: UNITED KINGDOM (71%), UNITED STATES (7%), FRANCE (3%) |
| Platform Engagement | Instagram: 1,698 avg likes/post · Youtube: 205,524 avg views/post | Best reach: Youtube 205,524 avg views; best engagement: Youtube 2,526 avg likes |
Top Brand Affinities
Mixcloud
Victoria Beckham
ITV
Kurt Geiger
Virgin Atlantic
Live Nation
Warner Music
Selfridges
Sky Sports
Vauxhall
SUSHISAMBA
GLAMSQUAD
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 54.71 | |
| Victoria Beckham | 52.41 | |
| ITV | 39.70 | |
| Kurt Geiger | 35.71 | |
| Virgin Atlantic | 31.53 | |
| Live Nation | 29.08 | |
| Warner Music | 28.50 | |
| Selfridges | 24.69 | |
| Sky Sports | 22.75 | |
| Vauxhall | 20.81 | |
| SUSHISAMBA | 20.35 | |
| GLAMSQUAD | 19.43 | |
| Jean Paul Gaultier | 17.13 | |
| Amazon Music | 16.86 | |
| Pioneer | 16.73 | |
| ASDA | 14.95 | |
| Waitrose | 14.77 | |
| Sainsbury's | 14.54 | |
| River Island | 14.21 | |
| British Airways | 13.98 | |
| Shea Moisture | 12.97 | |
| All Saints | 12.90 | |
| boohoo | 12.38 | |
| Eurostar | 12.33 | |
| Marks & Spencer | 12.29 | |
| Palm Angels | 12.26 | |
| Nasty Gal | 11.64 | |
| Easyjet | 11.40 | |
| JACQUEMUS | 10.77 | |
| ASOS | 10.17 | |
| Stella McCartney | 9.99 | |
| Accor Hotels | 9.76 | |
| MISSGUIDED | 9.21 | |
| Barbour | 8.99 | |
| Paul Smith | 8.83 | |
| Stone Island | 8.81 | |
| Next | 8.69 | |
| BBC | 8.51 | |
| Marni | 8.51 | |
| Harrods | 7.78 | |
| SoundCloud | 7.73 | |
| Loewe | 7.57 | |
| Jimmy Choo | 7.28 | |
| Ableton | 7.19 | |
| Barbie | 7.09 | |
| Beats Electronics | 7.09 | |
| Dsquared | 7.08 | |
| Tesco | 7.00 | |
| Foot Locker | 6.92 | |
| Carlsberg | 6.82 |
Official Profiles
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LoginArtist: Shola Ama
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-22 03:00 UTC | Omar, Shola Ama, Elisabeth Troy, Kele Le Roc, Lifford, DJ Spoony, Maxwell D, Richie Dan, Thomas Jules, Nay Nay | Eventim Apollo | London, United Kingdom |
