Shoffy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
59,010
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:35:16 UTC
Genres
Biography
Shoffy speaks to 18-24 & 25-34 audiences with measurable traction in PAKISTAN, UNITED STATES, INDIA. Composition is male-leaning (52%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (881 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Warner Music, Amazon Music, Free People, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 59,010 · Engagements 406 · Rate 0.7% Posts 406 · Views 1,487 · Avg Likes 397 · Avg Comments 7 · Avg Views 1,487 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 29% 13-17: 8% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (29%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
PAKISTAN (38%) UNITED STATES (28%) INDIA (8%) PHILIPPINES (7%) BRAZIL (6%) |
Top regions: PAKISTAN (38%), UNITED STATES (28%), INDIA (8%) |
| Platform Engagement | Instagram: 327 avg likes/post · Tiktok: 606 avg views/post · Youtube: 881 avg views/post | Best reach: Youtube 881 avg views; best engagement: Instagram 327 avg likes |
Top Brand Affinities
Warner Music
Amazon Music
Free People
Urban Outfitters
Brandy Melville
Glossier
Barbie
Ableton
iHeartRadio Music Awards
Coachella
Steve Madden
American Eagle
| Brand | Category | Score |
|---|---|---|
| Warner Music | 27.03 | |
| Amazon Music | 19.39 | |
| Free People | 10.13 | |
| Urban Outfitters | 8.99 | |
| Brandy Melville | 8.06 | |
| Glossier | 6.86 | |
| Barbie | 6.44 | |
| Ableton | 6.06 | |
| iHeartRadio Music Awards | 5.29 | |
| Coachella | 4.71 | |
| Steve Madden | 4.40 | |
| American Eagle | 4.22 | |
| SoundCloud | 3.74 | |
| Verizon | 3.61 | |
| Summit Entertainment | 3.56 | |
| Abercrombie & Fitch | 3.49 | |
| Kodak | 3.48 | |
| NBC | 3.25 | |
| Lululemon Athletica | 3.15 | |
| Spotify Music | 3.06 | |
| MTV | 3.04 | |
| Fendi | 3.02 | |
| Tomorrowland | 3.00 | |
| Nickelodeon | 2.88 | |
| Target | 2.88 | |
| Pull&Bear | 2.86 | |
| Lollapalooza | 2.74 | |
| Beats Electronics | 2.69 | |
| Sunnies Studios | 2.50 | |
| Showtime | 2.49 | |
| Victoria's Secret | 2.43 | |
| Paramount Pictures | 2.43 | |
| Tinder | 2.42 | |
| Versace | 2.38 | |
| Polo Ralph Lauren | 2.36 | |
| Forever 21 | 2.24 | |
| The North Face | 2.23 | |
| A Game of Tones | 2.18 | |
| Topshop | 2.18 | |
| Philips | 2.12 | |
| New Balance | 2.11 | |
| Hollister Co | 2.05 | |
| Dr. Martens | 2.04 | |
| Aperol | 2.01 | |
| ASOS | 1.99 | |
| CBS Television Studios | 1.96 | |
| Walmart | 1.93 | |
| Geocaching | 1.93 | |
| Warner Bros | 1.90 | |
| Fujifilm | 1.86 |
Official Profiles
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LoginArtist: Shoffy
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
