ShockOne

ShockOne — r&b, funk & soul artist from AU.

Since his emergence in 2005, ShockOne, also known as Karl Thomas, has been a dynamic presence in the Australian electronic music scene. Hailing from Esperance,…

Influence: 53.90% Fanbase: 31.40% Trending: 65.15% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Phase One • 71.68% • Very Strong

As of 2025-09-09

35,214

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:53:49 UTC

Genres

r&b, funk & soulliquid funkelectronicelectro houseaustralian dancedancedrum and bassjump updancefloor dnbelectronicdrum & bassdubstep

Biography

Since his emergence in 2005, ShockOne, also known as Karl Thomas, has been a dynamic presence in the Australian electronic music scene. Hailing from Esperance, Western Australia, the versatile producer and DJ seamlessly transitions between genres, starting with drum 'n' bass and later incorporating dubstep, drumstep, and electro house. ShockOne released his debut self-titled EP in 2009, featuring tracks like "Polygon" and "Adachigahara's Theme," and followed up with the Re-Fix EP the following year. His debut album Universus (2013) showcased his vocal abilities and collaborations with artists like Metrik and his sister Reija Lee. After relocating back to Perth from London, ShockOne released the EP In This Light in 2016, followed by remixes for artists such as Netsky and Chicane, leading up to his second album A Dark Machine in 2019, featuring the single "Run" with The Bloody Beetroots.

In 2020, ShockOne released standalone singles "It's All Over" and "Follow Me," which earned him the Best Independent Dance, Electronica, or Club Single award at the Australia Independent Record Awards (AIR). In 2021, he reunited with his sister for the single "Hardwired," and in 2022, he collaborated with Lee Mvtthews on the bass-heavy dance track "Thinkin About," showcasing his continued evolution and innovation in the electronic music scene.

Top Brand Affinities

Report Date: 2025-09-09

ShockOne reaches 25-34 & 18-24 audiences concentrated in AUSTRALIA, UNITED STATES, NEW ZEALAND. The demographic tilt is heavily male (80%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,009 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Phase One, Mixcloud, Ableton suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ShockOne score 1.19% — Moderate bucket.

Brand: Phase OneBrand: MixcloudBrand: Ableton

Followers:35,214

Engagements:419

Rate:1.2%

Posts:2,574

Avg Likes:409

Avg Comments:31

Avg Views:1,705

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 35,214 · Engagements 419 · Rate 1.2% Posts 2,574 · Views 1,705 · Avg Likes 409 · Avg Comments 31 · Avg Views 1,705	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 41% 35-44: 11% 13-17: 3%	Largest: 25-34 (43%); next: 18-24 (41%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	AUSTRALIA (23%) UNITED STATES (18%) NEW ZEALAND (10%) UNITED KINGDOM (10%) RUSSIA (7%)	Top regions: AUSTRALIA (23%), UNITED STATES (18%), NEW ZEALAND (10%)
Platform Engagement	Instagram: 322 avg likes/post · Tiktok: 696 avg views/post · Youtube: 1,009 avg views/post	Best reach: Youtube 1,009 avg views; best engagement: Instagram 322 avg likes

Top Brand Affinities

Phase One

Score: 71.68

Mixcloud

Score: 55.45

Ableton

Score: 49.32

Pioneer

Score: 40.89

Qantas

Score: 26.84

Launchpad

Score: 26.59

Akai

Score: 21.42

MOOG

Score: 21.14

Vegemite

Score: 20.75

SoundCloud

Score: 16.64

Trancefamily

Score: 15.03

Sennheiser

Score: 14.35

Brand	Category	Score
Phase One		71.68
Mixcloud		55.45
Ableton		49.32
Pioneer		40.89
Qantas		26.84
Launchpad		26.59
Akai		21.42
MOOG		21.14
Vegemite		20.75
SoundCloud		16.64
Trancefamily		15.03
Sennheiser		14.35
Tomorrowland		13.43
Holden		10.69
Kmart		10.36
Sunnies Studios		8.28
Beats Electronics		7.74
Woolworths		7.51
Atmos		6.73
New Line Cinema		6.54
RAZER		5.51
Coachella		5.47
Spotify Music		5.33
Mortal Kombat		4.65
Warner Bros		3.92
Tinder		3.76
Stüssy		3.47
Chrysler		3.38
Fallout		3.35
Red Bull		3.35
McLaren		3.15
Lush		3.00
Columbia Pictures		2.86
Mazda		2.81
GoPro		2.75
Dr. Martens		2.60
Paramount Pictures		2.58
Matrix		2.55
Polaroid		2.53
Showtime		2.51
Heineken		2.47
Counter-Strike		2.47
Aperol		2.45
Monster Beverage		2.43
Pokemon Go		2.40
NHL		2.35
Geocaching		2.35
Subaru		2.31
Transformers		2.29
Lollapalooza		2.28