Sho Madjozi

Sho Madjozi — pop artist from ZA.

Sho Madjozi, the South African rap sensation, is recognized for her Xitsonga lyrics and bold fashion choices.

Influence: 57.69% Fanbase: 40.00% Trending: 66.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 37.16% • Very Strong

As of 2025-09-11

3,230,362

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:32:28 UTC

Genres

popsouth african popxitsonga pophip-hop & raphip-hop/rapsouth african hip hophip hopelectronicsouth african pop dancedanceamapianoafricangqomgengetone

Biography

Sho Madjozi, the South African rap sensation, is recognized for her Xitsonga lyrics and bold fashion choices.

Top Brand Affinities

Report Date: 2025-09-11

Sho Madjozi resonates with 18-24 & 25-34 audiences and sustains presence in SOUTH AFRICA, KENYA, UNITED STATES. The demographic is heavily male (66%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 592,650 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Woolworths, Ellesse, Kappa maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sho Madjozi score 2.52% — Strong bucket.

Brand: WoolworthsBrand: EllesseBrand: Kappa

Followers:3,230,362

Engagements:81,495

Rate:2.5%

Posts:356

Avg Likes:80,076

Avg Comments:475

Avg Views:606,461

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,230,362 · Engagements 81,495 · Rate 2.5% Posts 356 · Views 606,461 · Avg Likes 80,076 · Avg Comments 475 · Avg Views 606,461	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 44% 35-44: 6% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (44%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	SOUTH AFRICA (27%) KENYA (20%) UNITED STATES (13%) TANZANIA (9%) NIGERIA (5%)	Top regions: SOUTH AFRICA (27%), KENYA (20%), UNITED STATES (13%)
Platform Engagement	Instagram: 18,596 avg likes/post · Tiktok: 592,650 avg views/post · Youtube: 13,811 avg views/post	Best reach: Tiktok 592,650 avg views; best engagement: Tiktok 61,000 avg likes

Top Brand Affinities

Woolworths

Score: 37.16

Ellesse

Score: 8.99

Kappa

Score: 7.28

Champion

Score: 7.02

Steve Madden

Score: 5.89

Herbalife

Score: 5.73

Pioneer

Score: 5.61

boohoo

Score: 5.51

Hennessy

Score: 5.02

Colgate

Score: 4.95

shein

Score: 4.84

Dr. Martens

Score: 4.48

Brand	Category	Score
Woolworths		37.16
Ellesse		8.99
Kappa		7.28
Champion		7.02
Steve Madden		5.89
Herbalife		5.73
Pioneer		5.61
boohoo		5.51
Hennessy		5.02
Colgate		4.95
shein		4.84
Dr. Martens		4.48
SheInside		3.73
H&M		3.53
SoundCloud		3.46
FOREX		3.14
Lacoste		2.93
Revlon		2.90
FashionNova		2.90
Puma		2.90
Nivea		2.81
Timberland		2.77
Fenty beauty		2.65
Vans		2.50
Dolce & Gabbana		2.25
Zara		2.24
Topshop		2.16
GAP		2.14
Beats Electronics		2.14
MTV		2.12
Versace		2.10
Nike		2.06
Sunnies Studios		1.99
Coachella		1.88
Spotify Music		1.84
Forever 21		1.80
ASOS		1.77
Vogue		1.77
Polo Ralph Lauren		1.75
Sprite		1.67
Budweiser		1.64
Converse		1.60
New Balance		1.59
Bershka		1.58
Gucci		1.55
The North Face		1.54
Sneakerhead		1.52
Showtime		1.51
Balenciaga		1.50
Supreme		1.47