Shlohmo

Shlohmo — electronic artist from US.

Los Angeles-based artist and musician Shlohmo, known as Henry Laufer, is acclaimed for his innovative blend of shoegaze, R&B, doom metal, screw, and IDM in his…

Influence: 60.50% Fanbase: 48.41% Trending: 66.55% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 55.08% • Very Strong

As of 2025-09-09

77,771

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:21:15 UTC

Genres

electronicelectronicchillwavevapor twitchdowntempoelectronicabass musicwonkyglitch

Biography

Los Angeles-based artist and musician Shlohmo, known as Henry Laufer, is acclaimed for his innovative blend of shoegaze, R&B, doom metal, screw, and IDM in his music. With three well-received studio albums - Bad Vibes (2011), Dark Red (2015), and The End (2019) - along with popular EPs and collaborations like the Jeremih "No More" EP, Shlohmo has established himself as a prominent figure in the music scene.

As the founder of Wedidit Records, Shlohmo gained recognition for his early releases and distinctive lo-fi bedroom producer style, which evolved into a unique sound that has been featured in collaborations with artists like Jeremih and production work for Corbin, Yung Lean, Post Malone, Joji, and Banks. His latest project, the four-song EP 'Heaven Inc.', builds upon his previous work, with the lead single "Looking at Plants" already available and accompanied by a visually striking music video directed by Actual Objects and cover art by David Von Bahr.

Top Brand Affinities

Report Date: 2025-09-09

Shlohmo has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, UNITED KINGDOM, AUSTRALIA. A heavily male (68%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 1,464 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Ableton, Akai, MOOG signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shlohmo score 1.88% — Moderate bucket.

Brand: AbletonBrand: AkaiBrand: MOOG

Followers:77,771

Engagements:1,464

Rate:1.9%

Posts:352

Avg Likes:1,464

Avg Comments:33

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 77,771 · Engagements 1,464 · Rate 1.9% Posts 352 · Views 0 · Avg Likes 1,464 · Avg Comments 33 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 26% 35-44: 17% 45-64: 3%	Largest: 25-34 (51%); next: 18-24 (26%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (47%) UNITED KINGDOM (7%) AUSTRALIA (5%) CANADA (5%) ITALY (4%)	Top regions: UNITED STATES (47%), UNITED KINGDOM (7%), AUSTRALIA (5%)
Platform Engagement	Instagram: 1,464 avg likes/post	best engagement: Instagram 1,464 avg likes

Top Brand Affinities

Ableton

Score: 55.08

Akai

Score: 44.04

MOOG

Score: 34.82

Mixcloud

Score: 33.91

SoundCloud

Score: 15.96

Arc'teryx

Score: 14.85

Pro Tools

Score: 13.50

Beats Electronics

Score: 11.22

Pioneer

Score: 10.41

Acne Studios

Score: 9.24

Coachella

Score: 8.95

Stone Island

Score: 8.79

Brand	Category	Score
Ableton		55.08
Akai		44.04
MOOG		34.82
Mixcloud		33.91
SoundCloud		15.96
Arc'teryx		14.85
Pro Tools		13.50
Beats Electronics		11.22
Pioneer		10.41
Acne Studios		9.24
Coachella		8.95
Stone Island		8.79
Maison Margiela		7.54
Amazon Music		7.35
Spotify Music		6.10
Carhartt		6.10
Kodak		5.74
Stüssy		5.71
Olympus		4.92
Leica		3.95
Supreme		3.92
Lollapalooza		3.88
Urban Outfitters		3.76
Dr. Martens		3.74
Polaroid		3.19
Fujifilm		3.17
MTV		3.15
Hennessy		2.97
Tinder		2.95
Showtime		2.94
Gundam		2.89
The North Face		2.65
Warner Bros		2.58
Los Angeles Lakers		2.52
Emporium		2.51
Paramount Pictures		2.47
Tomorrowland		2.39
Nokia		2.29
Pantone Inc		2.23
Nickelodeon		2.20
Prada		2.20
Airbnb		2.16
New Balance		2.13
A Game of Tones		2.12
Vogue		2.10
Fendi		2.07
Sneakerhead		2.06
Vans		2.04
Red Bull		2.03
Nintendo		2.03