Shiva

Shiva — hip-hop & rap artist from IT.

Santana 1999 is an Italian artist based in Milano Ovest. With a focus on electronic music, he has been actively producing and performing since his debut in the…

Influence: 59.91% Fanbase: 50.40% Trending: 64.67% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Napapijri • 32.39% • Very Strong

As of 2025-09-10

3,537,735

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:04:54 UTC

Genres

hip-hop & raphip-hop/rapitalian hip hoptrap italianahip hoptrap

Biography

Santana 1999 is an Italian artist based in Milano Ovest. With a focus on electronic music, he has been actively producing and performing since his debut in the music scene. Santana 1999's work showcases a blend of different genres and influences, creating a unique sound that has garnered attention from audiences and critics alike.

Top Brand Affinities

Report Date: 2025-09-10

Shiva draws 18-24 & 25-34 audiences and holds attention in ITALY, ROMANIA, SWITZERLAND. The skew is heavily male (76%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 2,424,571 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Napapijri, Warner Music, Elisabetta Franchi makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shiva score 14.59% — Very Strong bucket.

Brand: NapapijriBrand: Warner MusicBrand: Elisabetta Franchi

Followers:3,537,735

Engagements:516,317

Rate:14.6%

Posts:170

Avg Likes:515,437

Avg Comments:4,018

Avg Views:2,424,571

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,537,735 · Engagements 516,317 · Rate 14.6% Posts 170 · Views 2,424,571 · Avg Likes 515,437 · Avg Comments 4,018 · Avg Views 2,424,571	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 24% 13-17: 10% 35-44: 7%	Largest: 18-24 (56%); next: 25-34 (24%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	ITALY (85%) ROMANIA (2%) SWITZERLAND (1%) UNITED KINGDOM (1%) UNITED STATES (1%)	Top regions: ITALY (85%), ROMANIA (2%), SWITZERLAND (1%)
Platform Engagement	Instagram: 491,130 avg likes/post · Youtube: 2,424,571 avg views/post	Best reach: Youtube 2,424,571 avg views; best engagement: Instagram 491,130 avg likes

Top Brand Affinities

Napapijri

Score: 32.39

Warner Music

Score: 27.48

Elisabetta Franchi

Score: 20.03

Palm Angels

Score: 19.15

Auchan

Score: 18.07

Itaú

Score: 15.62

Alcott

Score: 15.19

Kappa

Score: 14.52

Superga

Score: 12.86

Stone Island

Score: 12.41

Arezzo

Score: 8.44

Dom Pérignon

Score: 8.33

Brand	Category	Score
Napapijri		32.39
Warner Music		27.48
Elisabetta Franchi		20.03
Palm Angels		19.15
Auchan		18.07
Itaú		15.62
Alcott		15.19
Kappa		14.52
Superga		12.86
Stone Island		12.41
Arezzo		8.44
Dom Pérignon		8.33
Moët & Chandon		7.96
Dsquared		6.34
Alexander McQueen		6.23
Campari		5.86
Emporio Armani		5.83
Pirelli		5.80
Alfa Romeo		5.50
Stüssy		5.20
The North Face		5.18
Supreme		5.07
Selfiegram		4.90
Moncler		4.69
Husqvarna Motorcycles		4.61
Calvin Klein		3.56
BALMAIN		3.52
Polo Ralph Lauren		3.49
Versace		3.37
Daniel Wellington		3.33
Pull&Bear		3.31
Benefit Cosmetics		3.22
Moschino		3.14
Aperol		2.98
Harrods		2.95
Nike		2.75
Balenciaga		2.64
Montblanc		2.62
Gucci		2.61
Bershka		2.48
KTM		2.48
Ducati		2.47
FIFA		2.42
Puma		2.40
Polaroid		2.40
Bellagio		2.36
Carhartt		2.36
Beats Electronics		2.34
Valentino		2.31
Spotify Music		2.25