SHINee Brand Affinity ranks highest iHeartRadio Music Awards at 6.95% . Very Strong. Score DMDB 65.82% | Fanbase 67.30%

SHINee — pop artist from KR.

South Korean boy band Shinee emerged as a prominent pop act in the late 2000s and 2010s, known for their energetic dance-pop sound and intricate choreography.…

SHINee

Recognizable

Country: KR | Gender: male | Artist ID: 11e81bbe-5f20-242a-ada4-a0369fe50396

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Genres

popk-popk-pop boy grouppopmainstream popasian pophip-hop & raphip-hop/rap

Influential: 65.82% Fanbase: 67.30% Trending: 65.08%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRadio Music Awards • 6.95% • Very Strong

As of 2025-09-10

10,410,592

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.82% | Fanbase 67.30% | Trending 65.08% | CAREER STAGE: MAINSTREAM

Biography

South Korean boy band Shinee emerged as a prominent pop act in the late 2000s and 2010s, known for their energetic dance-pop sound and intricate choreography. Formed in 2008 by SM Entertainment, the group comprised Lee "Onew" Jinki, Kim Jonghyun, Kim "Key" Kibum, Choi Minho, and Lee Taemin. Their early releases, including "Replay" and "The Shinee World," achieved chart success in Korea and Japan, sparking the "Shinee Trend" in youth fashion.

Throughout the years, Shinee continued to dominate the charts with hits like "Lucifer" and "Sherlock," expanding their reach globally with performances in London and successful releases in Japan. Tragedy struck in 2017 with the passing of member Jonghyun, leading to the posthumous release of his solo album. Despite this loss, Shinee persevered, delivering successful albums like "The Story of Light" series, culminating in "The Story of Light: Epilogue" in 2018.

Report Date: 2025-09-10

SHINee has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, INDONESIA, BRAZIL. A heavily female (81%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 75,800 avg views per post, and Instagram keeps engagement compounding. Audience overlap with iHeartRadio Music Awards, Tiffany, Innisfree signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SHINee score 0.64% — Low bucket.

Brand: iHeartRadio Music AwardsBrand: TiffanyBrand: Innisfree

Followers:10,410,592

Engagements:66,896

Rate:0.6%

Posts:4,861

Avg Likes:64,769

Avg Comments:560

Avg Views:146,197

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,410,592 · Engagements 66,896 · Rate 0.6% Posts 4,861 · Views 146,197 · Avg Likes 64,769 · Avg Comments 560 · Avg Views 146,197	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 21% 13-17: 11% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (21%)
Gender Split	Female: 81% Male: 19% Non-binary/Other: 0%	Skews female (81%)
Top Countries	UNITED STATES (15%) INDONESIA (12%) BRAZIL (7%) PHILIPPINES (6%) MALAYSIA (5%)	Top regions: UNITED STATES (15%), INDONESIA (12%), BRAZIL (7%)
Platform Engagement	Instagram: 37,711 avg likes/post · Tiktok: 75,800 avg views/post · Youtube: 70,397 avg views/post	Best reach: Tiktok 75,800 avg views; best engagement: Instagram 37,711 avg likes

Top Brand Affinities

iHeartRadio Music Awards

Score: 6.95

Tiffany

Score: 5.50

Innisfree

Score: 4.44

Jollibee

Score: 3.84

Tiffany & Co

Score: 2.79

Lollapalooza

Score: 2.23

Polaroid

Score: 2.09

Snoopy And The Peanuts Gang

Score: 1.98

League of Legends

Score: 1.77

Petronas

Score: 1.75

Forever 21

Score: 1.73

KitKat

Score: 1.60

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Top Brand Affinities

Brand	Category	Score
iHeartRadio Music Awards		6.95
Tiffany		5.50
Innisfree		4.44
Jollibee		3.84
Tiffany & Co		2.79
Lollapalooza		2.23
Polaroid		2.09
Snoopy And The Peanuts Gang		1.98
League of Legends		1.77
Petronas		1.75
Forever 21		1.73
KitKat		1.60
Sprite		1.54
UNIQLO		1.53
Bershka		1.52
Yves Saint Laurent		1.47
Starbucks		1.44
Pokemon Go		1.44
Fujifilm		1.34
Coachella		1.34
KFC		1.33
Costco		1.31
Vogue		1.27
Lush		1.26
OREO		1.23
BBC		1.22
Pokemon		1.16
shein		1.14
McDonald's		1.12
musical.ly		1.09
SheInside		1.09
Nintendo		1.01
Walt Disney		1.00
Converse		0.93
Puma		0.92
Pepsi		0.91
Universal		0.90
Pandora		0.89
Maybelline		0.88
Lego		0.86
Netflix		0.85
Christian Dior		0.81
IKEA		0.80
Spotify Music		0.78
Gucci		0.76
The Olympic Games		0.74
Chanel		0.74
H&M		0.68
Prada		0.68
Star Wars		0.67