Shimza

Shimza — electronic artist from ZA.

Shimza, also known as Ashley Raphala, has swiftly ascended from a promising young talent in South Africa to a prominent figure in the global afro house scene.…

Influence: 60.42% Fanbase: 34.13% Trending: 73.56% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 30.06% • Very Strong

As of 2025-09-09

1,398,236

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:50 UTC

Genres

electronicdancesouth african houseafro houseelectronicdeep houseamapiano

Biography

Shimza, also known as Ashley Raphala, has swiftly ascended from a promising young talent in South Africa to a prominent figure in the global afro house scene. Beginning his musical journey at the age of fifteen with unwavering family support, Shimza has achieved numerous accolades, including winning DJ competitions and establishing the philanthropic One Man Show event brand, benefiting underprivileged children in his hometown of Tembisa.

Since its inception in 2009, Shimza's One Man Show has not only supported local school children with uniforms and stationary but also contributed to job creation. Additionally, his Ibiza residency at Privilege has further solidified his influence, offering a platform to share his music on an international scale and bridging cultural gaps through the universal language of music.

Top Brand Affinities

Report Date: 2025-09-09

Shimza connects with 25-34 & 18-24 audiences and shows durable traction across SOUTH AFRICA, PORTUGAL, UNITED STATES. With a heavily male (86%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 71,100 avg views per post; Instagram adds dependable engagement depth. Overlap with Woolworths, Tomorrowland, Hennessey highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Shimza moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shimza score 0.77% — Low bucket.

Brand: WoolworthsBrand: TomorrowlandBrand: Hennessey

Followers:1,398,236

Engagements:10,746

Rate:0.8%

Posts:4,919

Avg Likes:10,423

Avg Comments:269

Avg Views:79,061

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,398,236 · Engagements 10,746 · Rate 0.8% Posts 4,919 · Views 79,061 · Avg Likes 10,423 · Avg Comments 269 · Avg Views 79,061	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 37% 35-44: 9% 13-17: 2%	Largest: 25-34 (50%); next: 18-24 (37%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	SOUTH AFRICA (38%) PORTUGAL (12%) UNITED STATES (6%) UNITED KINGDOM (4%) ANGOLA (3%)	Top regions: SOUTH AFRICA (38%), PORTUGAL (12%), UNITED STATES (6%)
Platform Engagement	Instagram: 5,261 avg likes/post · Tiktok: 71,100 avg views/post · Youtube: 7,961 avg views/post	Best reach: Tiktok 71,100 avg views; best engagement: Instagram 5,261 avg likes

Top Brand Affinities

Woolworths

Score: 30.06

Tomorrowland

Score: 23.61

Hennessey

Score: 17.47

Ableton

Score: 16.30

MOOG

Score: 15.97

Pioneer

Score: 15.37

Hennessy

Score: 14.75

Mixcloud

Score: 13.35

Sennheiser

Score: 12.47

Ellesse

Score: 11.35

Amazon Music

Score: 11.17

Grey Goose

Score: 7.87

Brand	Category	Score
Woolworths		30.06
Tomorrowland		23.61
Hennessey		17.47
Ableton		16.30
MOOG		15.97
Pioneer		15.37
Hennessy		14.75
Mixcloud		13.35
Sennheiser		12.47
Ellesse		11.35
Amazon Music		11.17
Grey Goose		7.87
Dsquared		7.09
Jagermeister		6.82
Moët & Chandon		6.34
Heineken		5.62
Herbalife		5.35
FOREX		4.98
SoundCloud		4.47
Lacoste		3.88
Bacardi		3.74
Colgate		3.47
TOM FORD		3.39
ASOS		3.36
Coachella		3.28
Emporium		3.23
UEFA		3.21
BALMAIN		3.03
Timberland		2.96
Pull&Bear		2.85
MTV		2.73
Dolce & Gabbana		2.53
Beats Electronics		2.49
Dr. Martens		2.48
Versace		2.45
Christian Louboutin		2.34
Puma		2.23
Under Armour		2.12
Gymshark		2.09
Calvin Klein		2.05
Budweiser		2.00
Yves Saint Laurent		1.99
Aperol		1.92
Armani		1.90
Sneakerhead		1.90
Volkswagen		1.88
H&M		1.86
Fendi		1.86
Sprite		1.80
Spotify Music		1.79