Shigeto

Shigeto — electronic artist from US.

Zach Saginaw, known as Shigeto, adopted his alias as a tribute to his Japanese heritage and personal journey, symbolizing growth and resilience. Through his…

Influence: 56.16% Fanbase: 37.30% Trending: 65.59% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 106.89% • Very Strong

As of 2025-09-09

90,625

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:45 UTC

Genres

electronicelectronicelectronicabass musicwonkydowntempo

Biography

Zach Saginaw, known as Shigeto, adopted his alias as a tribute to his Japanese heritage and personal journey, symbolizing growth and resilience. Through his electronic music, Shigeto blends rhythmic complexity with melodic richness, creating a bridge between past and present influences. His latest album, Cherry Blossom Baby, showcases a collaborative and fully realized sound that draws from electronic, jazz, R&B, and hip-hop traditions, reflecting Saginaw's Detroit roots and cultural history.

With Cherry Blossom Baby, Shigeto embraces his role as a producer and composer, presenting a band-driven sound that celebrates self-love and vitality. The album serves as a snapshot of Saginaw's artistic evolution, rooted in Detroit's music scene and shaped by his family's heritage. Saginaw's message resonates with resilience and growth, encapsulated in the phrase, "I am a cherry blossom baby," a reminder of the enduring spirit shared by all.

Top Brand Affinities

Report Date: 2025-09-09

Shigeto resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, AUSTRALIA. The demographic is heavily male (80%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,461 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Ableton, Mixcloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shigeto score 0.40% — Low bucket.

Brand: MOOGBrand: AbletonBrand: Mixcloud

Followers:90,625

Engagements:367

Rate:0.4%

Posts:6,946

Avg Likes:367

Avg Comments:10

Avg Views:1,461

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 90,625 · Engagements 367 · Rate 0.4% Posts 6,946 · Views 1,461 · Avg Likes 367 · Avg Comments 10 · Avg Views 1,461	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 34% 35-44: 15% 45-64: 3%	Largest: 25-34 (47%); next: 18-24 (34%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (47%) UNITED KINGDOM (6%) AUSTRALIA (5%) ITALY (4%) MEXICO (4%)	Top regions: UNITED STATES (47%), UNITED KINGDOM (6%), AUSTRALIA (5%)
Platform Engagement	Instagram: 333 avg likes/post · Youtube: 1,461 avg views/post	Best reach: Youtube 1,461 avg views; best engagement: Instagram 333 avg likes

Top Brand Affinities

MOOG

Score: 106.89

Ableton

Score: 71.61

Mixcloud

Score: 60.62

Shinola

Score: 55.24

Akai

Score: 53.16

Arri

Score: 20.26

Pro Tools

Score: 15.94

Hasselblad

Score: 14.79

SoundCloud

Score: 13.43

Beats Electronics

Score: 12.54

Sennheiser

Score: 12.19

Pioneer

Score: 11.36

Brand	Category	Score
MOOG		106.89
Ableton		71.61
Mixcloud		60.62
Shinola		55.24
Akai		53.16
Arri		20.26
Pro Tools		15.94
Hasselblad		14.79
SoundCloud		13.43
Beats Electronics		12.54
Sennheiser		12.19
Pioneer		11.36
Atmos		9.66
Delta		9.26
Amazon Music		9.16
Tate Modern		7.79
Kickstarter		7.62
Leica		6.40
Maison Margiela		6.19
Spotify Music		6.16
Carhartt		4.72
Kroger		4.72
Holden		4.54
Verizon		4.28
Kodak		4.19
Hennessy		4.18
Sega		4.08
Coachella		3.90
Oculus		3.86
Dr. Martens		3.79
Warner Bros		3.73
Urban Outfitters		3.37
Showtime		3.31
Stüssy		3.30
Lollapalooza		3.19
Polaroid		3.16
Fujifilm		3.14
Mulberry		3.11
Gundam		2.85
Emporium		2.68
Cadillac		2.59
Nickelodeon		2.44
A Game of Tones		2.43
PlayStation		2.40
Tinder		2.37
Lululemon Athletica		2.37
Skoda		2.36
Ubisoft		2.34
Nintendo		2.34
MTV		2.34