Shift K3Y

Shift K3Y — electronic artist from GB.

Shift K3Y is a versatile artist known for blending House and Garage with pop and R&B. He gained recognition with EPs like ‘Step in the City’ and ‘Let You…

Influence: 57.80% Fanbase: 40.87% Trending: 66.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 87.60% • Very Strong

As of 2025-09-09

153,211

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:00:38 UTC

Genres

electronictropical housepop dancebass housedeep groove househousedanceuk danceelectronic

Biography

Shift K3Y is a versatile artist known for blending House and Garage with pop and R&B. He gained recognition with EPs like ‘Step in the City’ and ‘Let You Down/Frozen’ before signing with Columbia Records in the U.K. in 2013. His major-label debut single "Touch" reached number three on the U.K. pop chart, leading to the release of his debut album NIT3 TALES in 2016.

As a performer, DJ, songwriter, and producer, Shift K3Y has collaborated with artists such as STORMZY, CRAIG DAVID, and JESS GLYNNE, producing No.1 singles for TINIE TEMPAH and ZARA LARSSON. Recently signed to EMI after a successful stint at Columbia Records, Shift K3Y continues to innovate and release new music, maintaining his unique and highly respected sound.

Top Brand Affinities

Report Date: 2025-09-09

Shift K3Y keeps 18-24 & 25-34 audiences engaged throughout UNITED KINGDOM, UNITED STATES, BRAZIL. The composition is heavily male (55%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 974 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Mixcloud, Pioneer, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shift K3Y score 0.53% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Ableton

Followers:153,211

Engagements:811

Rate:0.5%

Posts:467

Avg Likes:792

Avg Comments:35

Avg Views:1,641

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 153,211 · Engagements 811 · Rate 0.5% Posts 467 · Views 1,641 · Avg Likes 792 · Avg Comments 35 · Avg Views 1,641	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 32% 13-17: 6% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (32%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED KINGDOM (18%) UNITED STATES (10%) BRAZIL (5%) MEXICO (4%) SPAIN (3%)	Top regions: UNITED KINGDOM (18%), UNITED STATES (10%), BRAZIL (5%)
Platform Engagement	Instagram: 702 avg likes/post · Tiktok: 974 avg views/post · Youtube: 667 avg views/post	Best reach: Tiktok 974 avg views; best engagement: Instagram 702 avg likes

Top Brand Affinities

Mixcloud

Score: 87.60

Pioneer

Score: 67.58

Ableton

Score: 46.41

MOOG

Score: 29.03

Akai

Score: 27.58

Warner Music

Score: 23.19

SoundCloud

Score: 22.64

Trancefamily

Score: 22.63

ITV

Score: 20.94

Amazon Music

Score: 20.48

Live Nation

Score: 20.10

REVOLVE

Score: 19.32

Brand	Category	Score
Mixcloud		87.60
Pioneer		67.58
Ableton		46.41
MOOG		29.03
Akai		27.58
Warner Music		23.19
SoundCloud		22.64
Trancefamily		22.63
ITV		20.94
Amazon Music		20.48
Live Nation		20.10
REVOLVE		19.32
Nakd		17.59
Vauxhall		15.68
Tomorrowland		14.82
Armani Beauty		14.24
OOTD Magazine		14.04
Sennheiser		13.34
Pro Tools		11.74
All Saints		11.36
JACQUEMUS		11.27
Selfridges		9.86
Zalando		9.83
Beats Electronics		9.55
Calzedonia		9.29
shein		9.12
Coachella		8.70
Spotify Music		8.60
Coach		8.27
Barbie		7.95
MISSGUIDED		7.84
Steve Madden		7.53
SheInside		7.43
Free People		7.39
Jagermeister		7.33
ULTA Beauty		7.02
boohoo		6.67
Pull&Bear		6.66
Selfiegram		6.65
River Island		6.55
iHeartRadio Music Awards		6.35
Travelstoke		6.06
ASOS		5.88
Macy's		5.76
NORDSTROM		5.67
Emporio Armani		5.34
Bershka		5.34
Urban Outfitters		5.31
Kiko		5.22
Lancôme		5.14