矢沢永吉

矢沢永吉 — rock artist from JP.

Eikichi Yazawa, a Japanese singer-songwriter, began his music career in 1972 as the lead singer of the rockabilly band Carol before pursuing a solo career in…

Influence: 54.37% Fanbase: 40.70% Trending: 61.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hitachi • 9.34% • Very Strong

As of 2025-09-29

144,778

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 12:15:15 UTC

Genres

rockrockjapanese rockabilly

Biography

Eikichi Yazawa, a Japanese singer-songwriter, began his music career in 1972 as the lead singer of the rockabilly band Carol before pursuing a solo career in 1975.

Yazawa made history as the first solo Japanese rock artist to perform at Tokyo's Nippon Budokan arena and holds the record for the most performances at the venue, exceeding 100. He achieved significant success with his album "Gold Rush," which reached No. 1 on the charts, and his 1978 concert at the Korakuen baseball stadium set a record as Japan's largest rock event at the time. Throughout his career, Yazawa has maintained a strong presence in the Japanese music scene, with numerous Top 10 entries on the Oricon Albums chart and notable performances at events like Rock in Japan.

Top Brand Affinities

Report Date: 2025-09-29

矢沢永吉 is already in the conversation with 25-34 & 35-44 audiences in NIGERIA, JAPAN, SOUTH KOREA. The audience is heavily male (80%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (229,120 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Hitachi, Datsun, Isuzu points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 矢沢永吉 score 5.68% — Very Strong bucket.

Brand: HitachiBrand: DatsunBrand: Isuzu

Followers:144,778

Engagements:8,225

Rate:5.7%

Posts:2,465

Avg Likes:8,223

Avg Comments:186

Avg Views:229,311

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 144,778 · Engagements 8,225 · Rate 5.7% Posts 2,465 · Views 229,311 · Avg Likes 8,223 · Avg Comments 186 · Avg Views 229,311	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 26% 35-44: 26% 45-64: 25% 18-24: 20%	Largest: 25-34 (26%); next: 35-44 (26%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	NIGERIA (63%) JAPAN (20%) SOUTH KOREA (9%) UNITED STATES (2%) PHILIPPINES (2%)	Top regions: NIGERIA (63%), JAPAN (20%), SOUTH KOREA (9%)
Platform Engagement	Instagram: 7,132 avg likes/post · Tiktok: 191 avg views/post · Youtube: 229,120 avg views/post	Best reach: Youtube 229,120 avg views; best engagement: Instagram 7,132 avg likes

Top Brand Affinities

Hitachi

Score: 9.34

Datsun

Score: 6.71

Isuzu

Score: 6.32

Harley-Davidson

Score: 5.96

Daihatsu

Score: 5.69

Gundam

Score: 5.50

Snoopy And The Peanuts Gang

Score: 4.74

Panasonic

Score: 4.69

UNIQLO

Score: 4.60

UberEATS

Score: 3.89

Nissan

Score: 3.79

Mazda

Score: 3.57

Brand	Category	Score
Hitachi		9.34
Datsun		6.71
Isuzu		6.32
Harley-Davidson		5.96
Daihatsu		5.69
Gundam		5.50
Snoopy And The Peanuts Gang		4.74
Panasonic		4.69
UNIQLO		4.60
UberEATS		3.89
Nissan		3.79
Mazda		3.57
G-shock		3.27
MINI		3.24
Suzuki		3.20
Lexus		3.10
ASICS		3.09
Bulgari		3.02
Hermès		2.80
Amazon		2.71
Yamaha		2.46
Dr. Martens		2.35
Honda		2.32
Costco		2.29
Toyota		2.22
Chanel		2.03
Supreme		2.03
Scion		1.89
Subaru		1.76
Pokemon		1.75
Volvo		1.56
Ferrari		1.55
Mitsubishi Motors		1.54
The North Face		1.53
Cadillac		1.51
Louis Vuitton		1.49
IKEA		1.45
Star Wars		1.42
KFC		1.42
Oakley		1.35
Converse		1.34
Sony		1.31
Tiffany & Co		1.28
Apple		1.18
New Balance		1.14
Red Bull		1.12
Yves Saint Laurent		1.12
Chevrolet		1.10
BMW		1.08
Audi		1.04