矢沢永吉 Brand Affinity ranks highest Hitachi at 10.16% . Very Strong. Score DMDB 54.37% | Fanbase 40.70%

矢沢永吉 — rock artist from JP.

Eikichi Yazawa, a Japanese singer-songwriter, began his music career in 1972 as the lead singer of the rockabilly band Carol before pursuing a solo career in…

矢沢永吉

Established

Country: JP | Gender: male | Artist ID: 11e81bbc-9e0b-1b10-a4f9-a0369fe50396

Find Artist

Genres

rockrockjapanese rockabilly

Influential: 54.37% Fanbase: 40.70% Trending: 61.20%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Hitachi • 10.16% • Very Strong

As of 2025-09-08

136,913

Social Media Followers

As of 2025-09-08

00:14:20

Hours Airplay

As of 2025-09-08

Scores

Score: DMDB 54.37% | Fanbase 40.70% | Trending 61.20% | CAREER STAGE: MID_LEVEL

Biography

Eikichi Yazawa, a Japanese singer-songwriter, began his music career in 1972 as the lead singer of the rockabilly band Carol before pursuing a solo career in 1975.

Yazawa made history as the first solo Japanese rock artist to perform at Tokyo's Nippon Budokan arena and holds the record for the most performances at the venue, exceeding 100. He achieved significant success with his album "Gold Rush," which reached No. 1 on the charts, and his 1978 concert at the Korakuen baseball stadium set a record as Japan's largest rock event at the time. Throughout his career, Yazawa has maintained a strong presence in the Japanese music scene, with numerous Top 10 entries on the Oricon Albums chart and notable performances at events like Rock in Japan.

Report Date: 2025-09-08

矢沢永吉 is already in the conversation with 45-64 & 25-34 audiences in NIGERIA, JAPAN, SOUTH KOREA. The audience is heavily male (80%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (260,867 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Hitachi, Daihatsu, Datsun points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 矢沢永吉 score 5.76% — Very Strong bucket.

Brand: HitachiBrand: DaihatsuBrand: Datsun

Followers:136,913

Engagements:7,882

Rate:5.8%

Posts:2,438

Avg Likes:7,880

Avg Comments:19

Avg Views:261,054

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 136,913 · Engagements 7,882 · Rate 5.8% Posts 2,438 · Views 261,054 · Avg Likes 7,880 · Avg Comments 19 · Avg Views 261,054	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 26% 25-34: 25% 35-44: 25% 18-24: 21%	Largest: 45-64 (26%); next: 25-34 (25%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	NIGERIA (63%) JAPAN (21%) SOUTH KOREA (9%) UNITED STATES (2%) PHILIPPINES (2%)	Top regions: NIGERIA (63%), JAPAN (21%), SOUTH KOREA (9%)
Platform Engagement	Instagram: 6,789 avg likes/post · Tiktok: 187 avg views/post · Youtube: 260,867 avg views/post	Best reach: Youtube 260,867 avg views; best engagement: Instagram 6,789 avg likes

Top Brand Affinities

Hitachi

Score: 10.16

Daihatsu

Score: 6.94

Datsun

Score: 6.90

Isuzu

Score: 5.79

Harley-Davidson

Score: 5.11

UNIQLO

Score: 4.86

Gundam

Score: 4.59

BBS

Score: 4.43

Panasonic

Score: 4.21

G-shock

Score: 3.60

Mazda

Score: 3.38

Snoopy And The Peanuts Gang

Score: 3.37

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Top Brand Affinities

Brand	Category	Score
Hitachi		10.16
Daihatsu		6.94
Datsun		6.90
Isuzu		5.79
Harley-Davidson		5.11
UNIQLO		4.86
Gundam		4.59
BBS		4.43
Panasonic		4.21
G-shock		3.60
Mazda		3.38
Snoopy And The Peanuts Gang		3.37
Bulgari		3.36
Nissan		3.28
Lexus		3.18
Costco		2.80
Hermès		2.70
Suzuki		2.66
Amazon		2.58
Honda		2.33
Yamaha		2.27
Scion		2.19
Dr. Martens		2.14
Chanel		1.98
Toyota		1.96
Pokemon		1.93
Subaru		1.91
ASICS		1.91
Armani		1.84
Cadillac		1.79
The North Face		1.77
Fiat		1.71
Jack Daniels		1.61
IKEA		1.53
Oakley		1.46
KFC		1.42
Star Wars		1.41
Supreme		1.37
Louis Vuitton		1.35
Sony		1.32
Ferrari		1.22
Apple		1.20
New Balance		1.18
Converse		1.17
Yves Saint Laurent		1.14
Burberry		1.09
Rolex		1.07
Christian Dior		1.06
Porsche		1.05
BMW		1.00