Sheppard
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
542,093
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:42:12 UTC
Genres
Biography
In the years that followed, Sheppard continued to solidify their presence in the music scene with the release of their sophomore album, Watching the Sky, in 2018. The album featured the chart-topping single "Coming Home," which was certified gold in Australia and further cemented the band's status as an indie pop powerhouse. With a string of successful singles and albums under their belt, Sheppard's dynamic sound and energetic performances have earned them a dedicated fan base both at home and abroad, showcasing their versatility and staying power in the ever-evolving music industry.
Sheppard connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, AUSTRALIA, BRAZIL. With a heavily female (57%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 14,779 avg views per post; Instagram adds dependable engagement depth. Overlap with Virgin Australia, Myer, Coles highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sheppard moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 542,093 · Engagements 1,424 · Rate 0.3% Posts 5,446 · Views 17,956 · Avg Likes 1,395 · Avg Comments 44 · Avg Views 17,956 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 23% 13-17: 10% 35-44: 6% |
Largest: 18-24 (59%); next: 25-34 (23%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
UNITED STATES (19%) AUSTRALIA (11%) BRAZIL (8%) MEXICO (7%) PHILIPPINES (7%) |
Top regions: UNITED STATES (19%), AUSTRALIA (11%), BRAZIL (8%) |
| Platform Engagement | Instagram: 1,003 avg likes/post · Tiktok: 3,177 avg views/post · Youtube: 14,779 avg views/post | Best reach: Youtube 14,779 avg views; best engagement: Instagram 1,003 avg likes |
Top Brand Affinities
Virgin Australia
Myer
Coles
Qantas
Kmart
Vegemite
Efteling
Live Nation
Woolworths
Sennheiser
Amazon Music
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| Virgin Australia | 65.85 | |
| Myer | 41.09 | |
| Coles | 28.80 | |
| Qantas | 25.94 | |
| Kmart | 25.72 | |
| Vegemite | 25.49 | |
| Efteling | 25.22 | |
| Live Nation | 20.76 | |
| Woolworths | 16.67 | |
| Sennheiser | 9.54 | |
| Amazon Music | 8.89 | |
| iHeartRadio Music Awards | 7.35 | |
| Sunnies Studios | 6.97 | |
| Holden | 6.17 | |
| New Line Cinema | 5.51 | |
| Amstel | 5.31 | |
| Billabong | 4.91 | |
| Cadbury | 4.25 | |
| NBC | 4.07 | |
| Lindt | 4.00 | |
| Pfizer | 3.68 | |
| ABC | 3.59 | |
| Summit Entertainment | 3.56 | |
| Harrods | 3.48 | |
| Dr. Martens | 3.40 | |
| Coachella | 3.31 | |
| Lollapalooza | 3.25 | |
| Emporium | 3.19 | |
| MTV | 3.05 | |
| ASOS | 3.04 | |
| Spotify Music | 2.94 | |
| Nickelodeon | 2.89 | |
| Showtime | 2.82 | |
| Columbia Pictures | 2.75 | |
| Polaroid | 2.65 | |
| Aperol | 2.64 | |
| Tinder | 2.59 | |
| Lush | 2.58 | |
| Baileys | 2.56 | |
| Geocaching | 2.56 | |
| Lancôme | 2.31 | |
| Lego | 2.31 | |
| Pokemon Go | 2.25 | |
| Tomorrowland | 2.23 | |
| Pixar | 2.13 | |
| Paramount Pictures | 2.11 | |
| BBC | 2.11 | |
| Too Faced Cosmetics | 2.06 | |
| AMC | 2.00 | |
| LEGOLAND | 1.98 |
Official Profiles
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LoginArtist: Sheppard
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















