Sheppard

Sheppard

Country: AU

Influence: 60.86% Fanbase: 46.79% Trending: 67.90% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 65.85% • Very Strong

As of 2025-09-09

542,093

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:42:12 UTC

Genres

poppopaustralian indieaustralian popindie popmainstream poprockmodern rockpop rockelectronictropical housedancefolk & traditionalfolk-pop

Biography

Hailing from Brisbane, Australia, indie pop group Sheppard was initially formed in 2009 as a duo by siblings Amy and George Sheppard, eventually expanding into a six-piece band with a vibrant sound characterized by strong harmonies and infectious pop melodies. Their self-titled debut EP, released in 2012, marked the beginning of their international touring ventures, with notable performances at festivals in America, South Africa, and the U.K. Following their breakout success in Australia, including a number one hit with "Geronimo," Sheppard signed with Decca Records for international distribution, maintaining their independent status in their home country. Their debut album, Bombs Away!, released in 2014, achieved widespread acclaim, reaching number two on the Australian charts and making waves globally.

In the years that followed, Sheppard continued to solidify their presence in the music scene with the release of their sophomore album, Watching the Sky, in 2018. The album featured the chart-topping single "Coming Home," which was certified gold in Australia and further cemented the band's status as an indie pop powerhouse. With a string of successful singles and albums under their belt, Sheppard's dynamic sound and energetic performances have earned them a dedicated fan base both at home and abroad, showcasing their versatility and staying power in the ever-evolving music industry.

Sheppard Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Sheppard connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, AUSTRALIA, BRAZIL. With a heavily female (57%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 14,779 avg views per post; Instagram adds dependable engagement depth. Overlap with Virgin Australia, Myer, Coles highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sheppard moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sheppard score 0.26%Low bucket.
Brand: Virgin AustraliaBrand: MyerBrand: Coles
Followers:542,093
Engagements:1,424
Rate:0.3%
Posts:5,446
Views:17,956
Avg Likes:1,395
Avg Comments:44
Avg Views:17,956

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 542,093 · Engagements 1,424 · Rate 0.3%
Posts 5,446 · Views 17,956 · Avg Likes 1,395 · Avg Comments 44 · Avg Views 17,956
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 59%
25-34: 23%
13-17: 10%
35-44: 6%
Largest: 18-24 (59%); next: 25-34 (23%)
Gender Split Female: 57%
Male: 43%
Non-binary/Other: 0%
Skews female (57%)
Top Countries UNITED STATES (19%)
AUSTRALIA (11%)
BRAZIL (8%)
MEXICO (7%)
PHILIPPINES (7%)
Top regions: UNITED STATES (19%), AUSTRALIA (11%), BRAZIL (8%)
Platform Engagement Instagram: 1,003 avg likes/post · Tiktok: 3,177 avg views/post · Youtube: 14,779 avg views/post Best reach: Youtube 14,779 avg views; best engagement: Instagram 1,003 avg likes

Top Brand Affinities

Virgin Australia
Score: 65.85
Myer
Score: 41.09
Coles
Score: 28.80
Qantas
Score: 25.94
Kmart
Score: 25.72
Vegemite
Score: 25.49
Efteling
Score: 25.22
Live Nation
Score: 20.76
Woolworths
Score: 16.67
Sennheiser
Score: 9.54
Amazon Music
Score: 8.89
iHeartRadio Music Awards
Score: 7.35
Brand Category Score
Virgin Australia 65.85
Myer 41.09
Coles 28.80
Qantas 25.94
Kmart 25.72
Vegemite 25.49
Efteling 25.22
Live Nation 20.76
Woolworths 16.67
Sennheiser 9.54
Amazon Music 8.89
iHeartRadio Music Awards 7.35
Sunnies Studios 6.97
Holden 6.17
New Line Cinema 5.51
Amstel 5.31
Billabong 4.91
Cadbury 4.25
NBC 4.07
Lindt 4.00
Pfizer 3.68
ABC 3.59
Summit Entertainment 3.56
Harrods 3.48
Dr. Martens 3.40
Coachella 3.31
Lollapalooza 3.25
Emporium 3.19
MTV 3.05
ASOS 3.04
Spotify Music 2.94
Nickelodeon 2.89
Showtime 2.82
Columbia Pictures 2.75
Polaroid 2.65
Aperol 2.64
Tinder 2.59
Lush 2.58
Baileys 2.56
Geocaching 2.56
Lancôme 2.31
Lego 2.31
Pokemon Go 2.25
Tomorrowland 2.23
Pixar 2.13
Paramount Pictures 2.11
BBC 2.11
Too Faced Cosmetics 2.06
AMC 2.00
LEGOLAND 1.98

Official Profiles

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Artist: Sheppard

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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