Sheila E.

Sheila E.

Country: US | Gender: female

Influence: 59.02% Fanbase: 40.01% Trending: 68.53% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

305 Fitness • 328.89% • Very Strong

As of 2025-09-09

85,761

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:48:54 UTC

Genres

poppoppost-discomainstream popr&b, funk & soulurban contemporaryquiet stormfunkrockrock drumship-hop & rapfreestyleamericanminneapolis sound

Biography

Sheila E., a prominent figure in the music industry during the mid-'80s, rose to fame as one of Prince's most notable protégées. While her association with Prince significantly impacted her career, Sheila E. had already established herself as a successful musician, collaborating with renowned artists such as George Duke, Mavis Staples, and Marvin Gaye. Beyond her work with Prince, Sheila E. continued to release solo albums and accumulate numerous session credits, showcasing her versatility and talent in the music industry.

Born into a musical family as Sheila Cecelia Escovedo, Sheila E. began her professional music career at a young age, playing percussion on various albums and touring with artists like Marvin Gaye. Her collaboration with Prince in the mid-'80s led to the release of hit songs like "The Glamorous Life" and "A Love Bizarre." Despite facing health challenges in the '90s, Sheila E. made a successful comeback in the 2000s, consistently working on albums and touring with various artists. In 2024, she released "Bailar," a salsa album featuring collaborations with esteemed musicians like Gloria Estefan and Ruben Blades, further cementing her status as a versatile and enduring artist in the music industry.

Sheila E. Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Sheila E. speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, CHILE, MEXICO. Composition is heavily male (56%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,711 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near 305 Fitness, Allen & Heath, Glamour, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sheila E. score 0.31%Low bucket.
Brand: 305 FitnessBrand: Allen & HeathBrand: Glamour
Followers:85,761
Engagements:264
Rate:0.3%
Posts:132
Views:1,711
Avg Likes:234
Avg Comments:16
Avg Views:1,711

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 85,761 · Engagements 264 · Rate 0.3%
Posts 132 · Views 1,711 · Avg Likes 234 · Avg Comments 16 · Avg Views 1,711
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 34%
35-44: 31%
45-64: 20%
18-24: 14%
Largest: 25-34 (34%); next: 35-44 (31%)
Gender Split Female: 44%
Male: 56%
Non-binary/Other: 0%
Skews male (56%)
Top Countries UNITED STATES (65%)
CHILE (4%)
MEXICO (3%)
FRANCE (3%)
CANADA (3%)
Top regions: UNITED STATES (65%), CHILE (4%), MEXICO (3%)
Platform Engagement Instagram: 0 avg likes/post · Youtube: 1,711 avg views/post Best reach: Youtube 1,711 avg views; best engagement: Youtube 234 avg likes

Top Brand Affinities

305 Fitness
Score: 328.89
Allen & Heath
Score: 131.81
Glamour
Score: 127.05
BaubleBar
Score: 122.38
Baldinini
Score: 106.48
ThredUp
Score: 84.60
Gordon's
Score: 72.20
Carrera
Score: 56.97
Univision
Score: 56.13
StyleSeat
Score: 54.32
Rabobank
Score: 44.79
Valrhona
Score: 41.16
Brand Category Score
305 Fitness 328.89
Allen & Heath 131.81
Glamour 127.05
BaubleBar 122.38
Baldinini 106.48
ThredUp 84.60
Gordon's 72.20
Carrera 56.97
Univision 56.13
StyleSeat 54.32
Rabobank 44.79
Valrhona 41.16
Roberto Cavalli Newborn 36.91
BCBG Max Azria 34.13
Crown Royal 32.33
Liebherr 31.15
Diageo 28.89
In-N-Out 26.13
Live Nation 25.94
Liu Jo 25.74
MV Agusta 25.02
Elisabetta Franchi 24.82
Pinkberry 23.38
Tencent 22.54
Knorr 22.18
Cognizant 21.88
Panera Bread 20.72
Manolo Blahnik 20.40
Benihana 20.36
Holiday Inn 19.42
Southwest Airlines 18.96
Ericsson 18.33
Red Lobster 18.25
MOOG 18.04
TIMEX 17.91
Miller Lite 17.59
True Religion 16.54
Best Buy 16.06
Shopkins 16.01
Vegemite 15.18
Rollerblade 15.02
Salesforce 14.85
BOXYCHARM 14.72
Perrier 13.99
Iberia 13.22
Jean Paul Gaultier 12.75
Domino's Pizza 12.21
Audemars Piguet 12.13
Emirates Airlines 11.98
Sheraton 11.64

Official Profiles

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Artist: Sheila E.

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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