Sheila E.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
85,761
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:48:54 UTC
Genres
Biography
Born into a musical family as Sheila Cecelia Escovedo, Sheila E. began her professional music career at a young age, playing percussion on various albums and touring with artists like Marvin Gaye. Her collaboration with Prince in the mid-'80s led to the release of hit songs like "The Glamorous Life" and "A Love Bizarre." Despite facing health challenges in the '90s, Sheila E. made a successful comeback in the 2000s, consistently working on albums and touring with various artists. In 2024, she released "Bailar," a salsa album featuring collaborations with esteemed musicians like Gloria Estefan and Ruben Blades, further cementing her status as a versatile and enduring artist in the music industry.
Sheila E. speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, CHILE, MEXICO. Composition is heavily male (56%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,711 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near 305 Fitness, Allen & Heath, Glamour, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 85,761 · Engagements 264 · Rate 0.3% Posts 132 · Views 1,711 · Avg Likes 234 · Avg Comments 16 · Avg Views 1,711 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 35-44: 31% 45-64: 20% 18-24: 14% |
Largest: 25-34 (34%); next: 35-44 (31%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (65%) CHILE (4%) MEXICO (3%) FRANCE (3%) CANADA (3%) |
Top regions: UNITED STATES (65%), CHILE (4%), MEXICO (3%) |
| Platform Engagement | Instagram: 0 avg likes/post · Youtube: 1,711 avg views/post | Best reach: Youtube 1,711 avg views; best engagement: Youtube 234 avg likes |
Top Brand Affinities
305 Fitness
Allen & Heath
Glamour
BaubleBar
Baldinini
ThredUp
Gordon's
Carrera
Univision
StyleSeat
Rabobank
Valrhona
| Brand | Category | Score |
|---|---|---|
| 305 Fitness | 328.89 | |
| Allen & Heath | 131.81 | |
| Glamour | 127.05 | |
| BaubleBar | 122.38 | |
| Baldinini | 106.48 | |
| ThredUp | 84.60 | |
| Gordon's | 72.20 | |
| Carrera | 56.97 | |
| Univision | 56.13 | |
| StyleSeat | 54.32 | |
| Rabobank | 44.79 | |
| Valrhona | 41.16 | |
| Roberto Cavalli Newborn | 36.91 | |
| BCBG Max Azria | 34.13 | |
| Crown Royal | 32.33 | |
| Liebherr | 31.15 | |
| Diageo | 28.89 | |
| In-N-Out | 26.13 | |
| Live Nation | 25.94 | |
| Liu Jo | 25.74 | |
| MV Agusta | 25.02 | |
| Elisabetta Franchi | 24.82 | |
| Pinkberry | 23.38 | |
| Tencent | 22.54 | |
| Knorr | 22.18 | |
| Cognizant | 21.88 | |
| Panera Bread | 20.72 | |
| Manolo Blahnik | 20.40 | |
| Benihana | 20.36 | |
| Holiday Inn | 19.42 | |
| Southwest Airlines | 18.96 | |
| Ericsson | 18.33 | |
| Red Lobster | 18.25 | |
| MOOG | 18.04 | |
| TIMEX | 17.91 | |
| Miller Lite | 17.59 | |
| True Religion | 16.54 | |
| Best Buy | 16.06 | |
| Shopkins | 16.01 | |
| Vegemite | 15.18 | |
| Rollerblade | 15.02 | |
| Salesforce | 14.85 | |
| BOXYCHARM | 14.72 | |
| Perrier | 13.99 | |
| Iberia | 13.22 | |
| Jean Paul Gaultier | 12.75 | |
| Domino's Pizza | 12.21 | |
| Audemars Piguet | 12.13 | |
| Emirates Airlines | 11.98 | |
| Sheraton | 11.64 |
Official Profiles
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LoginArtist: Sheila E.
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















