Sheila

Sheila

Country: FR | Gender: female

Influence: 50.08% Fanbase: 21.31% Trending: 64.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jean-Charles de Castelbajac • 148.40% • Very Strong

As of 2025-09-08

94,884

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:04:44 UTC

Genres

popfrench popchansonmainstream popr&b, funk & soulr&b/souleuropeanye yeeuropeanother european music

Biography

Sheila, born Annie Chancel, was a successful "ye-ye" singer in 1960s France, known for her cheerful pop/rock music. Her early discography is hard to find in the U.S., characterized by bouncy, lightweight pop with some rock elements. While initially focused on cute, upbeat tunes, she later covered American and British hits, diversifying her sound. Sheila continued recording into the disco era, including collaborations with Chic on "Spacer," but had minimal impact in the U.S. despite a 1964 American LP release.

Sheila Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Sheila reliably reaches 45-64 & 35-44 audiences in FRANCE, ITALY, UNITED STATES. The base is heavily male (66%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (134,414 avg views per post); Youtube layers on depth and replies. The audience sits near Jean-Charles de Castelbajac, Courrèges, Fnac, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sheila score 2.81%Strong bucket.
Brand: Jean-Charles de CastelbajacBrand: CourrègesBrand: Fnac
Followers:94,884
Engagements:2,665
Rate:2.8%
Posts:2,459
Views:134,414
Avg Likes:2,422
Avg Comments:273
Avg Views:134,414

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 94,884 · Engagements 2,665 · Rate 2.8%
Posts 2,459 · Views 134,414 · Avg Likes 2,422 · Avg Comments 273 · Avg Views 134,414
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 35%
35-44: 24%
25-34: 24%
18-24: 15%
Largest: 45-64 (35%); next: 35-44 (24%)
Gender Split Female: 34%
Male: 66%
Non-binary/Other: 0%
Skews male (66%)
Top Countries FRANCE (45%)
ITALY (8%)
UNITED STATES (8%)
BELGIUM (6%)
BRAZIL (5%)
Top regions: FRANCE (45%), ITALY (8%), UNITED STATES (8%)
Platform Engagement Instagram: 933 avg likes/post · Youtube: 134,414 avg views/post Best reach: Youtube 134,414 avg views; best engagement: Youtube 1,489 avg likes

Top Brand Affinities

Jean-Charles de Castelbajac
Score: 148.40
Courrèges
Score: 68.24
Fnac
Score: 67.45
Persil
Score: 50.96
Monoprix
Score: 48.37
Accor Hotels
Score: 37.71
Jean Paul Gaultier
Score: 35.39
Galeries Lafayette
Score: 33.94
Auchan
Score: 25.05
ESPRIT
Score: 19.94
KARL LAGERFELD
Score: 18.45
Air France
Score: 14.31
Brand Category Score
Jean-Charles de Castelbajac 148.40
Courrèges 68.24
Fnac 67.45
Persil 50.96
Monoprix 48.37
Accor Hotels 37.71
Jean Paul Gaultier 35.39
Galeries Lafayette 33.94
Auchan 25.05
ESPRIT 19.94
KARL LAGERFELD 18.45
Air France 14.31
Rossignol 14.03
Vichy 13.97
TOUS 13.93
Thermomix 13.66
Sandro 13.00
Perrier 12.53
Garnier 12.37
JACQUEMUS 11.79
NBC 11.58
PLAYMOBIL 11.46
Ricard 10.71
Evian 9.80
Lanvin 9.27
Guerlain 9.12
Longchamp 9.07
Tate Modern 8.29
Montblanc 7.27
Barbie 7.02
Havaianas 6.81
Elle Magazine 6.79
MATTEL 6.23
Cartier 5.76
Tarte Cosmetics 5.67
Carrefour 5.50
Yves Saint Laurent 5.43
Haribo 5.30
Harrods 4.83
Loewe 4.72
Rover 4.33
Hermès 4.20
Citroen 3.67
BALMAIN 3.58
Vogue 3.41
Summit Entertainment 3.38
Chanel 3.36
TOM FORD 3.35
Dolce & Gabbana 3.28
Christian Dior 3.28

Official Profiles

Login to view Contact

Login

Artist: Sheila

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Sheila today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-15 04:00 UTC Sheila Cirque Royal Brussels, Belgium
2026-01-19 02:00 UTC Sheila Théâtre Du Casino Barrière Lille, France
2026-02-07 04:30 UTC Sheila Casino Barrière Bordeaux, France
2026-04-04 03:30 UTC Sheila Le K Tinqueux, France

Trending Artist