Sheff G Brand Affinity ranks highest True Religion at 38.18% . Very Strong. Score DMDB 62.89% | Fanbase 51.24%

Sheff G — hip-hop & rap artist from US.

Sheff G, born Michael Williams, is a rapper from Brooklyn's Flatbush district who played a pivotal role in shaping New York's drill scene. Inspired by Chicago…

Sheff G

Recognizable

Country: US | Gender: male | Artist ID: 9ade9152-c35e-11e8-9975-525400009efb

Find Artist

Genres

hip-hop & raphip-hop/rapbrooklyn drillnyc rapcontemporary hip hophip hopamericannew york drill

Influential: 62.89% Fanbase: 51.24% Trending: 68.71%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 38.18% • Very Strong

As of 2025-09-10

1,947,632

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 62.89% | Fanbase 51.24% | Trending 68.71% | CAREER STAGE: MAINSTREAM

Biography

Sheff G, born Michael Williams, is a rapper from Brooklyn's Flatbush district who played a pivotal role in shaping New York's drill scene. Inspired by Chicago drill, he gained recognition with his early hit single "No Suburban," blending Brooklyn flair with U.K. drill influences. Sheff G's Panic series of singles helped introduce the drill style to a wider audience, earning him a local following and international acclaim.

After a hiatus in early 2018, Sheff G returned with "Panic, Pt. 2," which resonated strongly with British audiences. Throughout 2018 and 2019, he continued to release singles and mixtapes, showcasing a versatile range of styles from trap-inspired tracks to more melodic and introspective pieces. His debut mixtape, The Unluccy Luccy Kid, dropped in September 2019, featuring collaborations with Sleepy Hallow and Mozzy. Sheff G's subsequent album, One and Only, released in May 2020, displayed a more subdued sound and highlighted his close partnership with producer Great John.

Report Date: 2025-09-10

Sheff G reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, CANADA. The demographic tilt is heavily male (82%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 185,228 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to True Religion, Spinrilla, Palm Angels suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sheff G score 2.31% — Strong bucket.

Brand: True ReligionBrand: SpinrillaBrand: Palm Angels

Followers:1,947,632

Engagements:45,037

Rate:2.3%

Posts:191

Avg Likes:44,785

Avg Comments:814

Avg Views:185,228

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,947,632 · Engagements 45,037 · Rate 2.3% Posts 191 · Views 185,228 · Avg Likes 44,785 · Avg Comments 814 · Avg Views 185,228	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 9% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (62%) UNITED KINGDOM (6%) CANADA (4%) FRANCE (3%) AUSTRALIA (2%)	Top regions: UNITED STATES (62%), UNITED KINGDOM (6%), CANADA (4%)
Platform Engagement	Instagram: 38,946 avg likes/post · Youtube: 185,228 avg views/post	Best reach: Youtube 185,228 avg views; best engagement: Instagram 38,946 avg likes

Top Brand Affinities

True Religion

Score: 38.18

Spinrilla

Score: 30.06

Palm Angels

Score: 27.25

Live Nation

Score: 25.11

SoundCloud

Score: 12.33

Moncler

Score: 12.23

Champion

Score: 11.59

New Era

Score: 11.16

Alexander McQueen

Score: 9.94

Lanvin

Score: 9.88

Benihana

Score: 8.81

Hennessy

Score: 8.79

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Top Brand Affinities

Brand	Category	Score
True Religion		38.18
Spinrilla		30.06
Palm Angels		27.25
Live Nation		25.11
SoundCloud		12.33
Moncler		12.23
Champion		11.59
New Era		11.16
Alexander McQueen		9.94
Lanvin		9.88
Benihana		8.81
Hennessy		8.79
iHeartRadio Music Awards		8.68
Kappa		8.66
FashionNova		8.15
Acne Studios		8.09
Amazon Music		7.40
Foot Locker		7.34
Supreme		7.30
Pro Tools		7.28
Maison Margiela		7.07
Kodak		6.86
Andis		6.13
Maybach		6.12
MTV		5.76
Beats Electronics		5.56
Acura		5.30
Polo Ralph Lauren		5.11
Macy's		4.98
BALMAIN		4.98
Coach		4.86
Balenciaga		4.82
ESPN		4.81
Christian Louboutin		4.81
Timberland		4.64
Moschino		4.06
NBA		4.04
Nice Kicks		4.00
UGG		3.85
Spotify Music		3.83
Cartier		3.77
CNN		3.73
Stüssy		3.66
Verizon		3.54
Sneakerhead		3.53
Ferragamo		3.43
Urban Outfitters		3.32
Barber Shop Connect		3.30
Versace		3.29
Gucci		3.26