Sheck Wes

Sheck Wes — hip-hop & rap artist from US.

Sheck Wes, born Khadimou Rassoul Cheikh Fall, is a rapper and producer known for his aggressive lyrical style. Hailing from Harlem, he began his music career…

Influence: 18.68% Fanbase: 56.03% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 22.18% • Very Strong

As of 2025-09-10

2,393,538

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 19:50:42 UTC

Genres

hip-hop & rapraptraphip-hop/rapunderground hip hopvapor trapcontemporary hip hophip hop

Biography

Sheck Wes, born Khadimou Rassoul Cheikh Fall, is a rapper and producer known for his aggressive lyrical style. Hailing from Harlem, he began his music career while shuttling between New York City and Milwaukee. After gaining attention for his music, he signed a joint deal with Travis Scott's Cactus Jack and Kanye West's G.O.O.D. Music labels, leading to the release of his debut album "Mudboy" in 2018, which peaked at number 17 on the Billboard 200.

His breakout single "Mo Bamba" and subsequent tracks showcased his gritty portrayal of New York street life, with nods to his Senegalese heritage through verses in Wolof. Wes has continued to collaborate with notable artists like Travis Scott and appeared on various projects, including the "JackBoys" compilation. In recent years, he has released singles like "LFG!" and "Pain!" as he works towards his second solo album, maintaining his ties to the Cactus Jack and G.O.O.D. Music labels.

Top Brand Affinities

Report Date: 2025-09-10

Sheck Wes maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, POLAND, UNITED KINGDOM. The audience leans heavily male (77%), so brand cues around style and status perform well. The clearest reach is on Youtube with 2,745,497 avg views per post; Instagram functions as the community touchpoint. Affinity with Warner Music, Palm Angels, True Religion makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sheck Wes score 10.38% — Very Strong bucket.

Brand: Warner MusicBrand: Palm AngelsBrand: True Religion

Followers:2,393,538

Engagements:248,459

Rate:10.4%

Posts:107

Avg Likes:242,601

Avg Comments:3,497

Avg Views:2,949,547

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,393,538 · Engagements 248,459 · Rate 10.4% Posts 107 · Views 2,949,547 · Avg Likes 242,601 · Avg Comments 3,497 · Avg Views 2,949,547	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 8% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (34%) POLAND (6%) UNITED KINGDOM (4%) CANADA (4%) BRAZIL (3%)	Top regions: UNITED STATES (34%), POLAND (6%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 142,663 avg likes/post · Tiktok: 204,050 avg views/post · Youtube: 2,745,497 avg views/post	Best reach: Youtube 2,745,497 avg views; best engagement: Instagram 142,663 avg likes

Top Brand Affinities

Warner Music

Score: 22.18

Palm Angels

Score: 20.73

True Religion

Score: 15.43

Jean Paul Gaultier

Score: 14.24

Stone Island

Score: 11.49

Champion

Score: 10.23

Alexander Wang

Score: 9.87

Stüssy

Score: 9.85

Supreme

Score: 9.51

Marni

Score: 9.48

SoundCloud

Score: 8.86

Kodak

Score: 8.78

Brand	Category	Score
Warner Music		22.18
Palm Angels		20.73
True Religion		15.43
Jean Paul Gaultier		14.24
Stone Island		11.49
Champion		10.23
Alexander Wang		9.87
Stüssy		9.85
Supreme		9.51
Marni		9.48
SoundCloud		8.86
Kodak		8.78
Acne Studios		8.57
Maison Margiela		8.41
New Era		7.96
Sneaker News		7.56
Vivienne Westwood		7.26
JACQUEMUS		6.92
Alexander McQueen		6.77
Lanvin		6.75
Kappa		6.22
Maybach		6.21
Hennessy		6.00
Carhartt		5.76
Nice Kicks		5.27
Kickstagram		4.92
Dsquared		4.84
Moncler		4.79
Balenciaga		4.70
Christian Louboutin		4.65
Beats Electronics		4.36
Sneakerhead		4.26
The North Face		4.24
Los Angeles Lakers		4.22
Lacoste		4.16
ESPN		4.04
Polo Ralph Lauren		3.96
Timberland		3.93
Ferragamo		3.87
Coachella		3.85
NBA		3.63
Spotify Music		3.38
Louis Vuitton		3.37
Urban Outfitters		3.16
Dr. Martens		3.16
Lollapalooza		3.13
FashionNova		3.10
MTV		3.08
Pull&Bear		3.05
Monster Beverage		3.03