Shea Couleé

Shea Couleé — r&b, funk & soul artist from US.

Shea Couleé, the multi-talented drag queen from Chicago, IL, is a singer, songwriter, model, actor, and international sensation. Her debut album 8, released…

Influence: 49.50% Fanbase: 18.56% Trending: 64.97% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sugarpill Cosmetics • 42.21% • Very Strong

As of 2025-09-10

1,566,536

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 09:56:30 UTC

Genres

r&b, funk & soulr&b/soulhip-hop & raphip-hop/rapelectronicvoguestruthouse

Biography

Shea Couleé, the multi-talented drag queen from Chicago, IL, is a singer, songwriter, model, actor, and international sensation. Her debut album 8, released through Haus Down Records, is a groundbreaking drag-pop dance record that fuses R&B, disco, house, hip-hop, and gospel influences. Rising to fame as a finalist on RuPaul’s Drag Race Season 9 and eventually winning All Stars 5, Couleé has showcased her musical prowess through an EP and a series of successful singles, including the viral hit "Cocky."

Renowned for her avant-garde fashion sense and innovative storytelling through drag, costuming, and music, Couleé's artistry has garnered critical acclaim and numerous accolades. With music videos in rotation on MTV UK and standout singles like "Rewind" and "Crème Brûlée," she continues to captivate audiences worldwide with her boundary-pushing creativity and infectious tunes.

Top Brand Affinities

Report Date: 2025-09-10

Shea Couleé draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (61%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 22,059 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Sugarpill Cosmetics, Grindr, bonappetitmag makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shea Couleé score 1.30% — Moderate bucket.

Brand: Sugarpill CosmeticsBrand: GrindrBrand: bonappetitmag

Followers:1,566,536

Engagements:20,435

Rate:1.3%

Posts:1,080

Avg Likes:20,377

Avg Comments:226

Avg Views:22,059

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,566,536 · Engagements 20,435 · Rate 1.3% Posts 1,080 · Views 22,059 · Avg Likes 20,377 · Avg Comments 226 · Avg Views 22,059	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 37% 35-44: 5% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (37%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (41%) BRAZIL (13%) UNITED KINGDOM (9%) CANADA (5%) AUSTRALIA (3%)	Top regions: UNITED STATES (41%), BRAZIL (13%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 19,474 avg likes/post · Youtube: 22,059 avg views/post	Best reach: Youtube 22,059 avg views; best engagement: Instagram 19,474 avg likes

Top Brand Affinities

Sugarpill Cosmetics

Score: 42.21

Grindr

Score: 24.42

bonappetitmag

Score: 15.45

Beauty Bay

Score: 13.79

MATTEL

Score: 12.93

Lime Crime

Score: 12.14

Glossier

Score: 10.31

Monster High

Score: 10.29

BH Cosmetics

Score: 9.13

Fenty beauty

Score: 8.65

Milani Cosmetics

Score: 8.27

NYX Cosmetics

Score: 7.86

Brand	Category	Score
Sugarpill Cosmetics		42.21
Grindr		24.42
bonappetitmag		15.45
Beauty Bay		13.79
MATTEL		12.93
Lime Crime		12.14
Glossier		10.31
Monster High		10.29
BH Cosmetics		9.13
Fenty beauty		8.65
Milani Cosmetics		8.27
NYX Cosmetics		7.86
Barbie		7.71
Urban Decay Cosmetics		6.72
ULTA Beauty		6.67
Benefit Cosmetics		6.55
Anastasia Beverly Hills		6.55
Vivienne Westwood		6.37
NARS Cosmetics		6.31
Showtime		6.22
Smashbox		5.94
Too Faced Cosmetics		5.86
Taco Bell		5.53
Make Up For Ever		5.17
Hot Topic		5.12
Sephora		5.03
Lush		4.99
ASOS		4.94
Vogue		4.49
Coach		4.21
Lollapalooza		4.20
Dr. Martens		4.12
Maybelline		4.11
Steve Madden		4.10
Rimmel		4.10
Verizon		4.07
OLD NAVY		3.86
Revlon		3.83
Marc Jacobs		3.82
Kylie Cosmetics		3.80
Tarte Cosmetics		3.79
MAC Cosmetics		3.79
Pfizer		3.56
Polaroid		3.54
Moschino		3.50
American Eagle		3.43
NORDSTROM		3.37
L'Oréal Paris		3.23
Pokemon Go		3.17
Huda Beauty		3.15