She Drew The Gun

She Drew The Gun — pop artist from GB.

Over the course of three studio albums and nearly a decade, Louisa Roach, hailing from Wirral, has developed She Drew The Gun into a project that embodies its…

Influence: 49.07% Fanbase: 21.47% Trending: 62.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Phase One • 38.93% • Very Strong

As of 2025-09-10

17,748

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:06:54 UTC

Genres

popchamber psychliverpool indieindie popalternativealternativeindie rock

Biography

Over the course of three studio albums and nearly a decade, Louisa Roach, hailing from Wirral, has developed She Drew The Gun into a project that embodies its fiery moniker. Influenced by 80s electronica, hip-hop, political poetry, and scouse psychedelia akin to The Coral, Roach uses the platform to tackle societal injustices and advocate for a more compassionate existence. Her debut album 'Memories of Another Future' in 2016 was swiftly followed by winning the Glastonbury Festival’s Emerging Talent Competition, with subsequent releases earning critical acclaim and recognition for her poignant social commentary.

With the release of her fourth album 'Howl', She Drew The Gun shifts focus towards introspection amidst the prevailing political climate, showcasing a more refined and introspective approach to songwriting. Despite her established reputation for incisive commentary, Roach demonstrates a willingness to turn the lens inward, marking a new chapter in the evolution of her musical identity.

Top Brand Affinities

Report Date: 2025-09-10

She Drew The Gun keeps 25-34 & 18-24 audiences engaged throughout UNITED KINGDOM, UNITED STATES, FRANCE. The composition is heavily male (68%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 632 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Phase One, Fred Perry, Mixcloud supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist She Drew The Gun score 0.86% — Low bucket.

Brand: Phase OneBrand: Fred PerryBrand: Mixcloud

Followers:17,748

Engagements:153

Rate:0.9%

Posts:994

Avg Likes:222

Avg Comments:16

Avg Views:632

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,748 · Engagements 153 · Rate 0.9% Posts 994 · Views 632 · Avg Likes 222 · Avg Comments 16 · Avg Views 632	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 24% 35-44: 23% 45-64: 17%	Largest: 25-34 (34%); next: 18-24 (24%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED KINGDOM (46%) UNITED STATES (12%) FRANCE (5%) GERMANY (5%) CANADA (3%)	Top regions: UNITED KINGDOM (46%), UNITED STATES (12%), FRANCE (5%)
Platform Engagement	Instagram: 66 avg likes/post · Youtube: 632 avg views/post	Best reach: Youtube 632 avg views; best engagement: Youtube 156 avg likes

Top Brand Affinities

Phase One

Score: 38.93

Fred Perry

Score: 38.31

Mixcloud

Score: 34.33

Tate Modern

Score: 21.34

MOOG

Score: 20.39

Waitrose

Score: 16.56

Amazon Music

Score: 15.81

ITV

Score: 15.41

Morrisons

Score: 14.16

Akg

Score: 14.14

Sennheiser

Score: 12.30

BBC

Score: 12.18

Brand	Category	Score
Phase One		38.93
Fred Perry		38.31
Mixcloud		34.33
Tate Modern		21.34
MOOG		20.39
Waitrose		16.56
Amazon Music		15.81
ITV		15.41
Morrisons		14.16
Akg		14.14
Sennheiser		12.30
BBC		12.18
All Saints		11.12
Sainsbury's		10.72
Pro Tools		10.39
Ableton		10.15
Tesco		10.04
Marks & Spencer		9.90
Vauxhall		9.64
Easyjet		9.56
Carlsberg		9.56
Guinness		9.38
Barbour		9.04
Dr. Martens		8.61
Spotify Music		8.01
Paul Smith		7.83
Vivienne Westwood		6.45
ALDI		6.13
Kickstarter		5.69
Selfridges		5.61
Ryanair		5.54
Lush		5.22
Cadbury		5.00
SoundCloud		4.86
Baileys		4.57
Showtime		4.43
Nixon		4.20
Pilsner Urquell		4.18
Emporium		4.11
Primark		4.03
Columbia Pictures		3.61
Warner Bros		3.48
Kodak		3.45
Leica		3.23
Sunnies Studios		3.19
NBC		3.05
Aperol		3.05
Beats Electronics		2.96
Jack Daniels		2.89
Lego		2.82